New figures released this week reveal continued uncertainty for the advertising industry, with the US-led military attack against Iraq and the Sars virus looming large in the market during the first quarter of 2003. According to the Advertising Association, UK adspend totalled £3.4 billion for the first three months of the year, a 1.5 increase… Continue reading Feature: Uncertainty Continues For UK Advertising
The Outdoor Advertising Association (OAA) is to promote outdoor as a medium with the launch of the industry’s first joint initiative advertising campaign for more than ten years.The Proving Outdoor Works campaign will launch later this year with a heavy focus on 48-sheet poster sites. A range of formats including banners, bus shelters and mega-poster… Continue reading OAA Launches Poster Campaign To Promote Outdoor
Associated Newspapers has won its legal battle to prevent Richard Desmond from calling his new London newspaper the Evening Mail.Desmond, who owns the Express Newspaper Group, will have to rethink the name of his planned London free-sheet after a high court judge ruled that readers could mistake the title for an evening version of either… Continue reading Associated Triumphs Over Desmond In Evening Mail Dispute
Associated Newspapers has won its legal battle to prevent Richard Desmond from calling his new London newspaper the Evening Mail.Desmond, who owns the Express Newspaper Group, will have to rethink the name of his planned London free-sheet after a high court judge ruled that readers could mistake the title for an evening version of either… Continue reading Associated Triumphs Over Desmond In Evening Mail Dispute
12Snap, the mobile marketing company, is to launch the biggest ever on-pack text-to-win promotion for Walkers Crisps.The campaign, which launches later this week, will span 270 million packets of snacks and crisps for a five month period. It will be supported by a £750,000 TV ad campaign and extensive point of sale activity.Consumers will be… Continue reading 12Snap To Launch Biggest Ever Text To Win Promotion
More than 8.5 million viewers tuned in to BBC1 last night to see England come a step closer to qualifying for the Euro 2004 finals by beating Slovakia 2:1.Audiences for the match, which kicked-off at 8pm, peaked at 10 million just after Michael Owen scored for the second time, taking England to victory and providing… Continue reading England Victory Draws More Than 8.5 Million To BBC1
PHD Compass is restructuring its national operations with greater emphasis on the key advertising centres of London and Manchester.As part of the move, which will see the two cities become PHD’s primary business hubs, Ben Harrison, previously media director in London, will take on the role of media director South and Bridget Moore, formerly at… Continue reading PHD Compass Restructures To Focus On Key Ad Centres
Following the very successful online Sports Quiz, which raised nearly £5,000 for the Whizz-kidz charity, MediaTel Group took the theme offline this week at W1 sports bar, Shoeless Joe’s, raising a further £650, as 13 crack teams of sporting know-alls battled it out for the quiz equivalent of the Jules Rimet trophy (small but very… Continue reading Opus Take The Trophy At First MediaTel Group Charity Quiz Night
Granada Enterprises has secured Barclays as the six-figure sponsor of ITV1’s South Bank Show.The deal, which begins later this month, was created and negotiated on behalf of Barclays by Starcom Motive. It will incorporate broadcast sponsorship of the highbrow arts programme into 2004, as well as heavy branding at the annual South Bank Show awards.Mark… Continue reading Granada Secures Barclays For South Bank Show Sponsorship
2002 was a pivotal year for the European broadband market, as the number of high-speed internet connections and associated revenues went through the roof, says a new study from IDC.Broadband is having a dramatic effect on internet usage across the continent with time spent online increasing all the time and activities such as shopping and… Continue reading Broadband Usage Grows Across Europe
