Times Newspapers and Red Media have released a study designed to give advertisers an insight into the luxury goods market, by identifying the impulses behind premium brand shopping.The research, carried out by branding specialist Millward Brown, is part of the ‘premium knowledge’ study into the behaviours and attitudes of luxury brand consumers. It quashes the… Continue reading Research Reveals Impulses Behind Luxury Shopping
Total terrestrial TV revenue held firm during May, with a modest year on year increase to almost £234 million. The outlook was positive for the majority of broadcasters and the only negative movement was experienced by ITV, which is facing the full scrutiny of the Competition Commission over the proposed Carlton/Granada merger (see Competition Commission… Continue reading TV Market Round-Up – May 2003
The Times is extending its portfolio of supplements with the launch of a new weekly guide to life in London, called The Knowledge.The new supplement, which launches at the beginning of July, will come in a handy A5 format and will contain 64 pages dedicated to life in the UK’s capital city. The title will… Continue reading Times Launches New Weekly Guide To London Life
Granada Enterprises has secured bookmaker, Betfred, to sponsor ITV1’s regional Soccer Sunday throughout the 2003 and 2004 season.The six-figure deal will see Betfred branding and sponsorship credits appear throughout the weekly regional sports programme, which features football action from local Nationwide League clubs, alongside news and views on the top football stories of the week.The… Continue reading Granada Secures Betfred To Sponsor Soccer Sunday
Lad’s mag pioneer James Brown is stepping down as director of I Feel Good Publishing following its recent sale to Dennis Publishing.The former Loaded and GQ editor has resigned from the company’s board along with fellow directors, Christopher Akers and Rodger Sargent, just weeks after selling I Feel Good Publishing to Felix Dennis-owned Choice Publishing… Continue reading Lad’s Mag Pioneer Turns His Back On I Feel Good
Channel 4 has increased its programming budget for the coming year by an additional £9 million to £439 million, the highest annual budget in the channel’s history.Commenting on the increased investment, Mark Thompson, chief executive of Channel 4, said: “At a time when the advertising market remains uncertain, it is vitally important that we continue… Continue reading Channel 4 Boosts Programming Budget To Record High
US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York, the group upgraded its January prediction of 3.3% growth for the full-year.Also On MediaTel Insight Today…INSIGHTanalysis:… Continue reading MediaTel Insight: TNS/CMR Upgrades US 2003 Ad Growth To 4.3%
Taxi passengers are to be targeted by a stream of adverts from video screens inserted into headrests, under a new system developed by Claremont Screen Media.The new advertising network has been successfully piloted in Glasgow and both advertisers and passengers have expressed high levels of satisfaction with the service.If further trials prove successful, Claremont plans… Continue reading Screen Advertising To Hit UK Taxis
WPP was seen under pressure yesterday, down 2.48%, as its bid to take-over troubled advertising group, Cordiant, appeared increasingly tenuous. Investment firm, Active Value, is seeking to block the bid and it is understood that the group has increased its stake in Cordiant to 24.5%, just 0.5% short of the amount it would need to… Continue reading Sharewatch: WPP Falls As Cordiant Rebels Gain Ground
It’s no secret that the national newspaper industry is in gradual decline, with the rapid rise of the internet and other new media channels causing overall circulation and readership to drop significantly over the last ten years. The latest figures from the Advertising Association also added to the malaise of the sector, by revealing that… Continue reading Feature: News For The Digital Generation
