The Times is extending its internet advertising portfolio to include a new travel classifieds search engine in a bid to drive online revenues.Times Online users will be able to search for world-wide choices from a range of travel options including accommodation, flights and cruises. The new service will also give advertisers the opportunity to include… Continue reading Times Online Extends Classified Ad Service
Freeview is now available in as many as 1.6 million households, but new research suggests the digital terrestrial service is failing to market itself as a commercial platform.A recent poll carried out by digital TV agency, Guerillascope, has found that while the majority of people are aware of Freeview, more than half think it is… Continue reading Freeview Fails To Market Itself As Commercial Platform
Outdoor advertising group Mega Profile has merged with Forrest Outdoor Media to develop the market for large scale poster sites in Scotland.The newly consolidated group will be called Mega Forrest and will be jointly owned by the two companies, which hope to grow their business north of the border.Mega Forrest will aim to drive the… Continue reading Mega Profile And Forrest Outdoor Merge In Scotland
Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns.The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward by… Continue reading Advertisers Wary Of Revised ITV Merger Plans
Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…IAB Revises US Q4 Internet Spend To $1.6bnConsolidated figures from the Internet Advertising Bureau (IAB) show that US online adspend was slightly… Continue reading MediaTel Insight: Media & Ent Spend To Grow 4.8%
WPP was seen in focus yesterday, down 0.36% on reports that Cordiant‘s largest shareholder has urged the advertising group to put its rescue plan to a vote after an extraordinary general meeting was called for the end of the month, potentially quashing WPP’s plans for a cut price take-over deal. Analysts have suggested Cordiant‘s debt… Continue reading Sharewatch: WPP Falls On Cordiant Deal Doubts
The Observer has boosted its magazine offering with a new monthly music publication entitled The Observer Music Monthly.The new title, which compliments the existing Observer Sport and Observer Food Monthly magazines, will launch later this month with the backing of a heavyweight ad campaign and marketing activity to support each individual issue.The magazine will be… Continue reading Observer Launches New Monthly Music Title
Bar advertising is becoming an increasing popular way to reach young, affluent consumers and the medium is expected to see revenue grow significantly by the end of this year.The latest forecasts from pub media operator, Hi-Tech Solutions, suggest that the UK bar advertising market will grow by 9% over the next six months to reach… Continue reading Advertisers Hit The Bar In A Big Way During 2003
12Snap, the mobile marketing company, is to launch the biggest ever on-pack text-to-win promotion for Walkers Crisps.The campaign, which launches later this week, will span 270 million packets of snacks and crisps for a five month period. It will be supported by a £750,000 TV ad campaign and extensive point of sale activity.Consumers will be… Continue reading 12Snap To Launch Biggest Ever Text To Win Promotion
More than 8.5 million viewers tuned in to BBC1 last night to see England come a step closer to qualifying for the Euro 2004 finals by beating Slovakia 2:1.Audiences for the match, which kicked-off at 8pm, peaked at 10 million just after Michael Owen scored for the second time, taking England to victory and providing… Continue reading England Victory Draws More Than 8.5 Million To BBC1
