Freeview has awarded the last remaining channel space on its digital multiplex to CBM Media, which is launching a sport and entertainment station at the end of this month.The new channel, called CBM, will broadcast a range of British sport, with a focus on secondary events that don’t currently receive much TV exposure. It will… Continue reading Freeview Completes Offering With New Sports Channel
WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund.The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its existing… Continue reading WPP Raises Stakes In Cordiant Tug Of War
Yahoo! is launching a pan-European advertising campaign to promote three of Nissan’s new models.The seven-figure campaign for the new Micra 350Z, X-Trail and sports coupé models begins later this month and runs to the end of the year, with ads across Yahoo’s European network of websites in the UK, Ireland, Germany, France, Italy and Spain.Commenting… Continue reading Yahoo! Secures Nissan For Pan-European Ad Campaign
The Institute Of Practitioners In Advertising has strengthened its opposition to the proposed £2.6 billion merger of Carlton and Granada and has branded plans to regulate the way in which ITV sells airtime advertising as “flawed, complex and dangerously open to abuse”.Earlier this week both the IPA and ISBA appeared before the Competition Commission to… Continue reading Advertisers Strengthen Opposition To ITV Merger
Wi-fi hotspots are one of the main talking points in the Telecoms, Media and Technology (TMT) sector at the present time with observers divided over the potential impact of wireless LAN.Also On MediaTel Insight Today…Viacom May Bid For Vivendi Cable AssetsReports have emerged that US media giant Viacom is set to bid for some of… Continue reading MediaTel Insight: Sense Of Realism Needed In WLAN Market
Troubled advertising group Cordiant was the sector’s big mover yesterday, up 9.09% on reports the proposed take-over bid from WPP may be halted (see WPP Seals £266m Cordiant Takeover). Yesterday majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares and is set to block the deal (see… Continue reading Sharewatch: Cordiant Rises On Active Value Success
Channel 4’s director of television, Tim Gardam, has announced his intention to step down at the end of the year.Gardam joined Channel 4 five years ago and was promoted from director of programmes to director of television last October after chief executive, Mark Thompson, cut almost 200 jobs in what he described as the most… Continue reading Channel 4’s Director Of Television To Step Down
Trinity Mirror, the UK’s largest newspaper group, today said that advertising conditions have remained volatile during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2. Overall, the period will show flat year on year growth for the group.Trinity says that the weaker performance in Q2 reflects… Continue reading Advertising Remains Volatile At Trinity Mirror
Times Newspapers and Red Media have released a study designed to give advertisers an insight into the luxury goods market, by identifying the impulses behind premium brand shopping.The research, carried out by branding specialist Millward Brown, is part of the ‘premium knowledge’ study into the behaviours and attitudes of luxury brand consumers. It quashes the… Continue reading Research Reveals Impulses Behind Luxury Shopping
Total terrestrial TV revenue held firm during May, with a modest year on year increase to almost £234 million. The outlook was positive for the majority of broadcasters and the only negative movement was experienced by ITV, which is facing the full scrutiny of the Competition Commission over the proposed Carlton/Granada merger (see Competition Commission… Continue reading TV Market Round-Up – May 2003
