GWR’s sales house Opus has revealed the findings of a study which claims that listeners to Classic FM respond better to advertising than their pop music counterparts.The new research, entitled The Radio Brain Waves Study, utilised special brain-imaging technology to measure how listeners respond to communications on a second by second basis.The project measured the… Continue reading Classic FM Listeners Respond Better To Ads
Freeview has awarded the last remaining channel space on its digital multiplex to CBM Media, which is launching a sport and entertainment station at the end of this month.The new channel, called CBM, will broadcast a range of British sport, with a focus on secondary events that don’t currently receive much TV exposure. It will… Continue reading Freeview Completes Offering With New Sports Channel
WPP has cleared one of the last hurdles en route to the acquisition of Cordiant Communications by agreeing to buy out the outstanding debt held by a US investment fund.The global advertising group has paid £90 million to Cerberus Capital Management, a week after offering £266 million to take control of Cordiant and its existing… Continue reading WPP Raises Stakes In Cordiant Tug Of War
Hachette Filipacchi’s glossy teen magazine ELLEgirl is to increase its frequency from quarterly to bi-monthly from next month in response to the increasing popularity of the title.Hachette claims the move reflects its commitment to expanding its teen portfolio and is in keeping with the global launch strategy for the magazine, which is published in seven… Continue reading Hachette Filipacchi Takes ELLEgirl Bi-Monthly
Sky News has seen a significant decline in viewing figures since the end of the war in Iraq, according to the latest wave of research from GfK.The second set of results from the National Broadcast Media Survey show that Sky News saw its weekly reach fall by 5% points between 10 March and 25 May,… Continue reading GfK Research Reveals Drop In Viewing For Sky News
Chris Evans has lost his multimillion pound claim for damages against SMG’s Virgin Radio, after the station sacked him from his breakfast show in June 2001 (see Virgin Terminates Evans’ Contract).The high-profile TV and radio presenter claimed he was unfairly dismissed and proceeded to sue SMG for the loss of share options worth £8.6 million.… Continue reading SMG Triumphs Over Evans In High Court Battle
US radio revenues were flat during May, after returning to a slight growth during April, according to the latest figures from the US Radio Advertising Bureau. A consistent recovery is now expected in the third quarter.Also On MediaTel Insight Today…Magazine Publishers Secure Print And Web Ad DealsAlmost two thirds of consumer magazine publishers have managed… Continue reading MediaTel Insight: US Radio Revenue Flat In May, Q3 Growth Predicted
Troubled advertising group Cordiant was the sector’s big mover yesterday, up 9.09% on reports the proposed take-over bid from WPP may be halted (see WPP Seals £266m Cordiant Takeover). Yesterday majority shareholder, Active Value, succeeded in gaining control of more than one quarter of the group’s shares and is set to block the deal (see… Continue reading Sharewatch: Cordiant Rises On Active Value Success
Channel 4’s director of television, Tim Gardam, has announced his intention to step down at the end of the year.Gardam joined Channel 4 five years ago and was promoted from director of programmes to director of television last October after chief executive, Mark Thompson, cut almost 200 jobs in what he described as the most… Continue reading Channel 4’s Director Of Television To Step Down
Trinity Mirror, the UK’s largest newspaper group, today said that advertising conditions have remained volatile during the last six months, with a 0.6% increase in Q1 being offset by a 0.4% decline in Q2. Overall, the period will show flat year on year growth for the group.Trinity says that the weaker performance in Q2 reflects… Continue reading Advertising Remains Volatile At Trinity Mirror
