Carlton and Granada have reportedly proposed directly linking advertising rates with audience figures in an attempt to save their planned £2.7 billion merger.According to reports in The Times, the offer is part of a final round of trading between the ITV companies and the Competition Commission in a last ditch attempt to gain approval for… Continue reading ITV May Link Advertising Rates To Audience Figures
Future Publishing is launching the UK’s first consumer, news-stand mobile phone gaming magazine in response to the growing popularity of mobile gaming.The new title, Mobile Gamer, will launch later this month with a cover price of £3.95. It will contain 100 pages of features, reviews and special codes to access four mobile phone game demos.The… Continue reading Future Launches First Mobile Gaming Magazine
ITV2 achieved its highest ever monthly audience share in May to become the second most popular non-terrestrial channel behind Sky One.The latest data shows that ITV2 took a 2.16% share of all viewing in multi-channel homes last month, overtaking E4, UK Gold and the recently launched BBC3 to cement its position as one of the… Continue reading ITV2 Turns Up Heat On Competition During May
ITV has enlisted the help of Rivals Digital Media to provide new content and fresh design features for its relaunched football website.The new site will support the broadcaster’s football coverage and will provide sponsors and advertisers with another channel through which to reach consumers. It will include information on the Premiership and the Champions League… Continue reading ITV Joins With Rivals To Relaunch Football Website
Spanish language network television continued to outperform the US advertising market in the first quarter of the year, showing growth of 19.5% over Q1 2002, according to estimate figures from TNS Media Intelligence/CMR.Also On MediaTel Insight Today…SMG Sees No Material Advertising Recovery Until 2004Conditions in the first five months of this year have led Don… Continue reading MediaTel Insight: US Adspend Grows 5% In First Quarter
After slipping back by 2% in March, the US radio sector has returned to slight growth in April, up by 1% year on year, according to the latest data from the US Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…SMS Remains Dominant Mobile Data ApplicationWith the notable exception of SMS, mobile data services have failed… Continue reading MediaTel Insight: US Radio Returns 1% Growth In April
Cordiant remained in the spotlight yesterday after reports that its clients want the advertising group to seek “an industry partner” in its attempt to claw back some money for its investors. The stock was seen up 29.17%Meanwhile, allegations of corporate greed remained in focus on news that WPP’s chief executive, Sir Martin Sorrell, is facing… Continue reading Sharewatch: Cordiant Up On Hopes Of ‘Industry Partnership’
The age-old adage that bigger is always better applies to many things, but not, it seems, to radio, with the latest round of financial results showing that some of the UK’s smaller commercial operators experienced stronger advertising revenue growth than their larger competitors.Amongst the UK’s key commercial radio companies the smaller, but by no means… Continue reading Feature: Bigger Is Not Always Better In Radio
Fierce competition in the market for high-speed internet access means that UK consumers pay some of the lowest prices in Europe for residential broadband services, according to figures from communications regulator, Oftel.The latest international benchmarking survey shows that continued rivalry between service and network providers, such as BT, Freeserve, AOL and Telewest, has caused prices… Continue reading UK Consumers Pay Less For Broadband
Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research.Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest sector… Continue reading Light At The End Of The Tunnel For UK Advertising?
