Fierce competition in the market for high-speed internet access means that UK consumers pay some of the lowest prices in Europe for residential broadband services, according to figures from communications regulator, Oftel.The latest international benchmarking survey shows that continued rivalry between service and network providers, such as BT, Freeserve, AOL and Telewest, has caused prices… Continue reading UK Consumers Pay Less For Broadband
Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research.Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest sector… Continue reading Light At The End Of The Tunnel For UK Advertising?
The BBC is relaunching its interactive television services with improved functionality, in attempt to make them more accessible to digital viewers.The improved BBCi service is intended to simplify the interactive experience by providing viewers with a single point of entry for all interactive TV programmes and information services regardless of platform.A range of video content… Continue reading BBC Revamps Interactive Services For Digital Generation
The Daily Telegraph and Classic FM have joined forces for an innovative cross-media campaign designed to exploit their brand synergies in the promotion of American Express.The deal will see the two media owners work together for the first time to promote American Express’s current ‘Long Live Dreams’ campaign across a range of media including radio,… Continue reading Telegraph Teams With Classic FM For Amex Promotion
The Government is planning to crack down on alcohol advertising with a public education campaign specifically designed to combat the growing problems posed by alco-pops and other products targeted at younger drinkers.The new public education programme, which will from part of the forthcoming National Health Strategy, follows the drawn-out battle against the advertising of tobacco,… Continue reading Government Considers Clampdown On Alcohol Advertising
Mobile marketing could reach new heights over the coming year, with research revealing that most consumers are aware of photo messaging applications and are willing to pay for them.According to Cambridge University’s latest Mobinet Study, more than 80% of mobile phone users, from 15 different European countries, showed awareness of mobile messaging services, with a… Continue reading Study Suggests Mobile Marketing Could Hit New Highs
Consumers across Europe are increasingly purchasing products of all types in order to reflect their aspiration to lead a cool lifestyle, according to new research from independent market analyst, Datamonitor.The report claims that the desire to achieve coolness through consumerism runs across people of different ages and social categories and is not simply confined to… Continue reading Survey Reveals The Rise Of Cool Consumerism
Telewest is expanding its interactive offering with the launch of a range of new services designed to improve the viewing experience for some of this summer’s biggest TV events, including Wimbledon and Big Brother.BBC viewers will be able to use a range of enhanced television and interactive services associated with specific BBC events, including Wimbledon,… Continue reading Telewest Goes Interactive For Summer TV Events
With its well publicised financial crisis consigned to history, NTL is in the best position to challenge the major players as the UK portal battle heats up. That is according to new analysis from Forrester Research.Also On MediaTel Insight Today…US Broadcast TV Sees Flat Revenues In Q1US broadcast television revenues showed no year on year… Continue reading MediaTel Insight: NTL Making Headway In UK Portal Market
The ASA has dismissed a raft of complaints against a Government-backed gun amnesty campaign, which featured the graphic image of a child with a gunshot wound to the forehead.Thirteen complainants objected that the ‘Get Guns Off The Streets’ campaign, which appeared in a range of national newspapers, was offensive and unduly distressing, especially to those… Continue reading ASA Refuses To Blast Graphic Gun Amnesty Ad
