Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research.Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest sector… Continue reading Light At The End Of The Tunnel For UK Advertising?
The BBC is relaunching its interactive television services with improved functionality, in attempt to make them more accessible to digital viewers.The improved BBCi service is intended to simplify the interactive experience by providing viewers with a single point of entry for all interactive TV programmes and information services regardless of platform.A range of video content… Continue reading BBC Revamps Interactive Services For Digital Generation
The Daily Telegraph and Classic FM have joined forces for an innovative cross-media campaign designed to exploit their brand synergies in the promotion of American Express.The deal will see the two media owners work together for the first time to promote American Express’s current ‘Long Live Dreams’ campaign across a range of media including radio,… Continue reading Telegraph Teams With Classic FM For Amex Promotion
The Government is planning to crack down on alcohol advertising with a public education campaign specifically designed to combat the growing problems posed by alco-pops and other products targeted at younger drinkers.The new public education programme, which will from part of the forthcoming National Health Strategy, follows the drawn-out battle against the advertising of tobacco,… Continue reading Government Considers Clampdown On Alcohol Advertising
Out of home viewing helped Sky News to see its daily audience more than double during the first days of the war in Iraq, according to the findings of GfK’s controversial new audience measurement survey.The research, which uses an electronic wristwatch device to audit broadcast audiences, shows that the rolling news channel saw its average… Continue reading Sky News Boosted By New Measurement System
Mobile internet services attracted 535 million page impressions during April, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figures reflect the growing popularity of WAP enabled mobile phones, with the daily average number of page impressions for the month rising to 21 million, almost double… Continue reading Mobile Users Continue To Turn To WAP During April
After slipping back by 2% in March, the US radio sector has returned to slight growth in April, up by 1% year on year, according to the latest data from the US Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…SMS Remains Dominant Mobile Data ApplicationWith the notable exception of SMS, mobile data services have failed… Continue reading MediaTel Insight: US Radio Returns 1% Growth In April
The ASA has dismissed a raft of complaints against a Government-backed gun amnesty campaign, which featured the graphic image of a child with a gunshot wound to the forehead.Thirteen complainants objected that the ‘Get Guns Off The Streets’ campaign, which appeared in a range of national newspapers, was offensive and unduly distressing, especially to those… Continue reading ASA Refuses To Blast Graphic Gun Amnesty Ad
BSkyB was seen under pressure yesterday, down 2.24%, as analysts expect to see further volatile movements in the group’s share price ahead of the forthcoming renegotiations of the Premiership football contract.Meanwhile, beleaguered advertising group, Cordiant, remained in the spotlight following reports that a leading investor is to call a shareholders’ meeting in order to replace… Continue reading Sharewatch: BSkyB Falls Ahead Of Premiership Renegotiations
Viacom Brand Solutions has secured watch-maker Raymond Weil to sponsor VH1’s Diva Duets week of programming.The deal will see Raymond Weil branding appear on-air, online, in press and on special point of sale promotional materials throughout the week dedicated to some of the world’s most famous singers.Special credits featuring the watch-maker will run around the… Continue reading Viacom Brand Solutions Calls Time On VH1 Sponsorship
