Capital Radio is planning to use its Classic Gold format to bid for a new FM licence in Glasgow.The new Glasgow Gold station will play hits from the 60s, 70s, 80s and 90s and will feature a mix of big name DJs alongside a range of local programming. The group has also pledged that the… Continue reading Capital Goes For Gold In Bid For New Glasgow FM Licence
The deadlock over the Government’s plans to relax the media ownership regulations could be eased after influential Labour peer, Lord Puttnam, put forward a compromise to impose a special public interest test on large media groups wanting to buy Five.In their current form, proposals in the Communications Bill, which is now at its committee stage… Continue reading Puttnam Plan Could End Media Ownership Deadlock
The personal video recorder (PVR) may be the next killer application for BSkyB’s digital satellite service, with the current free trials to be followed by a marketing push towards Christmas.Speaking at a Merrill Lynch-hosted TMT conference this week, Sky’s chief executive, Tony Ball, outlined some of the company’s forthcoming plans. PVRs look set to figure… Continue reading PVRs Could Be The Next Killer Application For BSkyB
Mobile marketing could reach new heights over the coming year, with research revealing that most consumers are aware of photo messaging applications and are willing to pay for them.According to Cambridge University’s latest Mobinet Study, more than 80% of mobile phone users, from 15 different European countries, showed awareness of mobile messaging services, with a… Continue reading Study Suggests Mobile Marketing Could Hit New Highs
Consumers across Europe are increasingly purchasing products of all types in order to reflect their aspiration to lead a cool lifestyle, according to new research from independent market analyst, Datamonitor.The report claims that the desire to achieve coolness through consumerism runs across people of different ages and social categories and is not simply confined to… Continue reading Survey Reveals The Rise Of Cool Consumerism
Real Radio Yorkshire is to broadcast live from major cities along GNER train routes, as part of a sponsorship deal designed to raise awareness of the rail operator’s services.The sponsorship will see the station’s breakfast show broadcast live from Glasgow, Edinburgh, Newcastle, Cambridge and London for a week from 23 June. Each day the breakfast… Continue reading Real Radio Gets On Track With GNER Sponsorship
The mobile phone industry experienced a stronger-than-anticipated first quarter with handset sales up by 18% from last year, according to new figures from Gartner Dataquest.Also On MediaTel Insight Today…PVRs Could Be The Next Killer App For BSkyBThe PVR may be the next killer application for BSkyB’s digital satellite service, with free trials to be followed… Continue reading MediaTel Insight: Record First Quarter For Mobile Providers
WPP was seen in focus yesterday, up 6.84%, on continued speculation that it is to make a bid for troubled advertising group, Cordiant. However, analysts have warned that Cordiant is unlikely to receive an offer near its current price.Cordiant faces further pressure following reports that two senior executives have secretly negotiated contracts guaranteeing bonuses of… Continue reading Sharewatch: WPP Rises On Cordiant Take-Over Speculation
The full scale roll-out of digital cinema installations could begin as early as next year, according to new analysis from Screen Digest.At present, only 160 screens worldwide have high-end digital cinema presentation capability, equivalent to just one-eighth of one per cent of total first-run cinemas. However, initial screenings have proved popular, with a recent survey… Continue reading Digital Advertising Kickstarts Cinematic Revolution
Culture Secretary, Tessa Jowell, has issued a stern defence of the Communications Bill, warning that if Rupert Murdoch takes control of Five, new rules will be introduced to prevent him from using the channel to cross promote his other media interests.Peers are due to gather in the House of Lords today to discuss the Government’s… Continue reading Jowell Hints At New Laws If Murdoch Moves On Five
