ITV’s first major venture into interactive television has proved a success with over 1 million viewers voting for I’m A Celebrity – Get Me Out Of Here via interactive applications.The interactive vote generated £110,000 for charity and follows a successful run for the reality TV show, which attracted an average of 12.3 million viewers during… Continue reading Interactive Vote Proves A Success For I’m A Celebrity
Viacom Outdoor has secured Carling to launch a network of giant plasma screen billboards across ten key tube stations on the London Underground.The new electronic poster formats will be the first of their kind to be installed on the London Underground network and will screen a series of different Carling ads throughout the day.Situated in… Continue reading Viacom Secures Carling For New Plasma Ad Screens
The Mobile Data Association (MDA) has unveiled a common code of practice for premium rate SMS services that use short codes from mobile networks.The new code, which attempts to enhance the clarity of short codes, is the product of a year-long consultation with UK mobile operators, 02, Orange, T-mobile and Vodafone as well as industry… Continue reading MDA Announces Common Short Codes For Mobiles
Real Radio Yorkshire is to broadcast live from major cities along GNER train routes, as part of a sponsorship deal designed to raise awareness of the rail operator’s services.The sponsorship will see the station’s breakfast show broadcast live from Glasgow, Edinburgh, Newcastle, Cambridge and London for a week from 23 June. Each day the breakfast… Continue reading Real Radio Gets On Track With GNER Sponsorship
The mobile phone industry experienced a stronger-than-anticipated first quarter with handset sales up by 18% from last year, according to new figures from Gartner Dataquest.Also On MediaTel Insight Today…PVRs Could Be The Next Killer App For BSkyBThe PVR may be the next killer application for BSkyB’s digital satellite service, with free trials to be followed… Continue reading MediaTel Insight: Record First Quarter For Mobile Providers
WPP was seen in focus yesterday, up 6.84%, on continued speculation that it is to make a bid for troubled advertising group, Cordiant. However, analysts have warned that Cordiant is unlikely to receive an offer near its current price.Cordiant faces further pressure following reports that two senior executives have secretly negotiated contracts guaranteeing bonuses of… Continue reading Sharewatch: WPP Rises On Cordiant Take-Over Speculation
Cordiant remained in focus last week, following news at least three interested parties including WPP group and Publicis were interested in making a bid for the troubled advertising group. Analysts expect a debt for equity swap, after the company was valued at just £21 million last week. The stock was seen down 4.35%.Elsewhere, Maiden was… Continue reading Sharewatch: Cordiant Falls As Vultures Begin To Circle
The ITC has upheld complaints against an episode of Channel 4’s teenage drama series, As If, for promoting Pizza Hut within its storyline.The episode featured a character getting a job at Pizza Hut and appearing on numerous occasions throughout the programme wearing a uniform, driving a moped and carrying pizza boxes all heavily branded with… Continue reading ITC Raps Channel 4’s As If Over Product Placement
Emap Advertising has appointed Bruce Daisley as national brand sales director, with responsibility for the recently created One Nation sales team.One Nation was set up last month to sell Emap’s youth radio brands nationally for the first time. The new team will offer advertisers tailored packages comprising the audiences of Kiss, Smash Hits and Kerrang!… Continue reading Daisley Moves Up The Chain To Head Emap’s One Nation
Click-through and open rates for email marketing campaigns have remained consistent, despite continued concerns over high levels of spam jeopardising the validity of the medium, according to the latest ad serving trend report from digital solutions company, DoubleClick.According to the Q1 2003 survey, average click-through rates for email marketing campaigns increased to 11.3% in the… Continue reading Survey Shows Stability Of Email Marketing
