WPP, the advertising group headed by Sir Martin Sorrell, is set to launch a bid for ailing rival Cordiant Communications, according to Sunday press reports.Cordiant has been the subject of takeover talk for most of this year, having borne the brunt of the advertising downturn. The company has debts estimated at more than £200 million… Continue reading Sorrell Indicates Interest In Cordiant
Cordiant remained in focus last week, following news at least three interested parties including WPP group and Publicis were interested in making a bid for the troubled advertising group. Analysts expect a debt for equity swap, after the company was valued at just £21 million last week. The stock was seen down 4.35%.Elsewhere, Maiden was… Continue reading Sharewatch: Cordiant Falls As Vultures Begin To Circle
The ITC has upheld complaints against an episode of Channel 4’s teenage drama series, As If, for promoting Pizza Hut within its storyline.The episode featured a character getting a job at Pizza Hut and appearing on numerous occasions throughout the programme wearing a uniform, driving a moped and carrying pizza boxes all heavily branded with… Continue reading ITC Raps Channel 4’s As If Over Product Placement
Emap Advertising has appointed Bruce Daisley as national brand sales director, with responsibility for the recently created One Nation sales team.One Nation was set up last month to sell Emap’s youth radio brands nationally for the first time. The new team will offer advertisers tailored packages comprising the audiences of Kiss, Smash Hits and Kerrang!… Continue reading Daisley Moves Up The Chain To Head Emap’s One Nation
Click-through and open rates for email marketing campaigns have remained consistent, despite continued concerns over high levels of spam jeopardising the validity of the medium, according to the latest ad serving trend report from digital solutions company, DoubleClick.According to the Q1 2003 survey, average click-through rates for email marketing campaigns increased to 11.3% in the… Continue reading Survey Shows Stability Of Email Marketing
BBC Magazines has poached Sarah Shelton from Hachette Filipacchi to become its first ever classified ad director.Shelton will head up a 24-strong classified department working across the company’s ten monthly titles for adults, which include Radio Times, Eve and BBC Good Food.Her appointment completes the classified team and represents the culmination of recent moves to… Continue reading BBC Magazines Appoints First Ever Classified Ad Director
Tobacco companies are avoiding extensive bans on sponsorship and advertising by using film and fashion to promote their products, according to claims made by the European Commission.Despite Europe-wide laws to prevent tobacco advertising on TV and plans to ban it in print media, radio and on the internet, there is currently no legislation covering the… Continue reading Tobacco Firms Use Film And Fashion To Side-Step Ad Ban
National sports radio station talkSPORT has secured the deal to promote Nivea For Men’s aftershave balm in the run up to Father’s Day on 15 June.The ‘Balm or Balmy’ campaign will run on the station’s No Nonsense Sports Breakfast Show and will see presenters, Mike Parry and Alan Brazil, ask listeners if they can guess… Continue reading TalkSPORT Targets Dads With Smooth Nivea Promotion
Chrysalis radio has announced a number of key appointments in the North West, the first of which will see Mike Williams become chairman of Manchester’s Galaxy 102.Williams began his career at major London agencies over thirty years ago, before moving to Manchester in 1978 to establish the first media agency outside of the capital, which… Continue reading Key Appointments At Chrysalis Radio North West
The UK’s smaller radio operators have shown stronger advertising revenue growth than their larger competitors in the latest round of financial results while the latest forecasts from the Advertising Association predict that the radio sector will outperform the overall display advertising market throughout this year.Also On MediaTel Insight Today…Internet Helps To Drive Offline Sales, Says… Continue reading MediaTel Insight: Smaller Radio Groups Lead The Way
