Emap Advertising has appointed Bruce Daisley as national brand sales director, with responsibility for the recently created One Nation sales team.One Nation was set up last month to sell Emap’s youth radio brands nationally for the first time. The new team will offer advertisers tailored packages comprising the audiences of Kiss, Smash Hits and Kerrang!… Continue reading Daisley Moves Up The Chain To Head Emap’s One Nation
Click-through and open rates for email marketing campaigns have remained consistent, despite continued concerns over high levels of spam jeopardising the validity of the medium, according to the latest ad serving trend report from digital solutions company, DoubleClick.According to the Q1 2003 survey, average click-through rates for email marketing campaigns increased to 11.3% in the… Continue reading Survey Shows Stability Of Email Marketing
AOL has teamed up with Channel 4 to provide its users access to live feeds from the Big Brother house, in an attempt to increase the popularity of its broadband product.The internet service provider is offering its members round the clock video and audio streams, on-demand diary room footage and the latest news from the… Continue reading AOL Uses Big Brother To Boost Broadband
The Direct Marketing Association (DMA) has launched a revised Code of Practice to reflect the growth of new marketing channels such as email, SMS and interactive TV.The expanded code comes into force in September and is designed to reflect new developments such as the Data Protection Act 1998 and the Distance Selling Regulations 2000, which… Continue reading DMA Launches Revised Code Of Practice For Marketers
Almost 5 million viewers tuned into Channel 4 on Friday for the first of this year’s Big Brother evictions.Audiences for the programme, which saw twenty year-old nursery assistant Anouska become the first to get voted off the reality TV gameshow, averaged 4.9 million between 10pm and 10.30pm, securing an impressive 24.3% share of viewing for… Continue reading Big Brother Eviction Draws Almost 5 Million Viewers
Viacom Brand Solutions has secured a deal with Britvic to promote its new Freekee Soda soft drink across Nickelodeon’s online and broadcast platforms.The four-week long campaign, which begins later this month, will encourage viewers to visit Nickelodeon’s website to enter a special Freekee Soda competition for the chance to become a TV presenter.The on-air promotion… Continue reading New Britvic Campaign Puts The Fizz In Nickelodeon
WPP, the advertising group headed by Sir Martin Sorrell, is set to launch a bid for ailing rival Cordiant Communications, according to Sunday press reports.Cordiant has been the subject of takeover talk for most of this year, having borne the brunt of the advertising downturn. The company has debts estimated at more than £200 million… Continue reading Sorrell Indicates Interest In Cordiant
Daily Mail & General Trust was seen in focus yesterday, with shares rising 0.17% after beating expectations with a 19% rise in interim profits. However, the group, which publishes the national Daily Mail and Evening Standard in London, dampened hopes of an advertising recovery (see Advertising Revenue Remains Virtually Flat At DMGT).Maiden was also in… Continue reading Sharewatch: DMGT Boosted Following Positive Results
Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings.The research firm confined its study to the period between April 2002 and April 2003, deducing that the number of European surfers… Continue reading Broadband Boosts Internet Usage Across Europe
Sky viewers with older satellite systems may lose BBC digital channels after the Corporation moved its satellite signal last week as part of an £85 million cost cutting initiative.A number of satellite viewers, believed to be around 1,500, have lost reception to the BBC’s digital channels following the switch from Astra 2A to the to… Continue reading Sky Viewers May Loose BBC Channels After Satellite Switch
