First quarter revenues at global advertising and communications group, WPP, dropped by 3.9% to £908.5 million, slightly ahead of analysts’ expectations.The regional variations showed North America up by 1.4% in constant currencies, whilst in Europe, the UK was down 3.5% and continental Europe up 3.5%. Revenues from the Asia Pacific, Latin America, Africa and the… Continue reading WPP Sees Weak UK Revenues, But Improving Outlook
Interactive Digital Sales (IDS) is increasing the size of its sales team and is dedicating more resources to interactive advertising, following the rapid growth in demand for interactive TV campaigns.The sales house, which represents the Flextech and UKTV channels, has appointed its commercial development manager, Mark Conolly, manager of interactivity, with responsibility for increasing revenue… Continue reading IDS Increases Focus On Interactive Advertising
Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates.Also On MediaTel Insight Today…Operators Look To Cash In On Mobile ServicesThe European mobile services market will be worth in excess of €20 billion by… Continue reading MediaTel Insight: TV Trading Is Very Weak In June
Trinity was seen in focus yesterday, up 2.87%, after axing its marketing director of national newspapers, Alisdair Luxmoore, just days after reporting a significant drop in circulation at its flagship title the Daily Mirror (see Trinity Mirror Axes Senior Marketing Director).However, Telewest was the sector’s big story, as allegations of corporate greed took centre stage… Continue reading Sharewatch: Trinity Rises After Management Shake-Up
Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’.Around 84% of regional newspaper advertising revenues are derived… Continue reading MediaTel Insight: Conditions Poor For UK Regional Press
Telewest Broadband is launching the first TV ad campaign to promote its Blueyonder broadband internet service.The ads, which will run across Flextech channels including Bravo, Trouble and Challenge, are designed to appeal to dial-up internet subscribers that are considering upgrading to a broadband connection.Up until the end of last year broadband had been relatively slow… Continue reading Telewest Launches First Blueyonder TV Promotion
Granada Enterprises has secured V Energy Drink as the £1 million sponsor of the second series of I’m A Celebrity Get Me Out Of Here, which begins on ITV1 next week.The deal, which was negotiated by Media Insight, includes full broadcast sponsorship of the live series every evening on ITV1, plus extra uncut footage on… Continue reading Granada Brings Energy To I’m A Celebrity Reality Show
The Business has experienced a relatively stable circulation. According to the latest ABC results for the period ending March 2003, the paper experienced a 8% month on month increase in circulation to just under the key 100,000 mark. The FT also experienced a month on month increase in circulation, which was up 4.7%.
Emap is launching a dedicated sales team to sell its youth radio brands nationally for the first time.The new ‘One Nation’ team will offer advertisers a tailored package allowing them to target listeners of Emap’s 15-34 radio brands Kiss, Smash Hits and Kerrang!.The move follows the group’s decision to commission RAJAR to measure audiences for… Continue reading New Emap Team To Sell Youth Radio Brands Nationally
