The increasing popularity of new digital marketing methods has been confirmed with news that Twentieth Century Fox is to launch its first ever video email campaign to promote the release of its new film X-Men 2.The film distributor will not use any traditional online advertising, such as banners or pop-ups, to launch the film in… Continue reading Online Evolves With Major Video Email Campaign
Following a period of rapid growth in digital television uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. However, these figures are much higher than a number of other commentators’ predictions.Also On MediaTelINSIGHT Today…INSIGHTanalysis: US TV Advertising Rebounds, Radio LagsUS television… Continue reading MediaTelINSIGHT: UK Digital TV To Reach 72% Of UK Homes By 2007
WPP was seen in focus on Thursday as investors considered the potential cost of the effects of the Sars virus on the global advertising market. The stock was seen down 1.05%.The fall came in spite of a series of unusually bullish comments from WPP chief executive, Sir Martin Sorrell, who said there were “significant” signs… Continue reading Sharewatch: WPP Falls On Sars Concerns
National commercial speech radio station TalkSPORT has secured computer games company, Codemasters, as the sponsor of its championship snooker coverage.The month-long deal, which encompasses the Regal Scottish Open and the Embassy World Championships, is designed to raise awareness of the latest sports simulation game from the computer games group.The sponsorship will include an on-air competition… Continue reading Sponsorship Deal Sends TalkSPORT Snooker Loopy
Channel 4 has announced plans to launch a new version of its digital entertainment channel, E4, as losses at its commercial division, 4 Ventures, more than halved.The new delayed broadcast channel, known as E4 +1, will launch across digital, satellite and cable platforms in July. It will carry an identical schedule to E4, but will… Continue reading Channel 4 Plans New Launch As 4 Ventures Cuts Losses
Multi-channel broadcasters are continuing to increase in popularity and have overtaken their main terrestrial rivals in the ratings, according to the latest unofficial viewing figures.The data shows that multi-channel television accounted for 26.1% of all viewing in the week ending Sunday 20 April, while BBC1 made up 23.9% and ITV1 accounted for 23.8%.The highest rated… Continue reading Multi-Channel TV Overtakes Terrestrial Rivals
The current Premiership TV broadcasting contracts, worth £1.6 billion over four years, expire in 2004. With regulators now questioning the way football rights are bought and sold, Simon Ward of MediaTel Insight explains why negotiations to broker a new deal are unlikely to be straightforward…As the English football season draws to a close, two powerhouses… Continue reading NewsLine Column: Moving The Goalposts On Football Rights
Pearson, the international media company which owns the Financial Times, today said that the increased economic uncertainty caused by the war in Iraq has had an impact on current trading, especially at its business newspapers, where advertising revenues have fallen significantly in recent weeks.The company’s FT Group, which accounts for 17% of revenues, has seen… Continue reading FT Ad Revenue Drops 18% In Twelve Months, Says Pearson
The Independent has joined a growing list of internet publishers who are charging for premium online content.The www.independent.co.uk website has launched a new subscription service consisting of a collection of its best content, which is available to buy per article or through monthly and annual subscription.The paper claims: “We have launched this new portfolio because… Continue reading Independent Introduces Paid-For Online Content
Paragon publishing has secured Nintendo as the sponsor of a special foil wrapped edition of its GamesTM magazine.The deal will see Nintendo sponsor the entire ‘Retro’ section of the magazine, which will take a nostalgic look at how Nintendo consoles and games have changed throughout the years.Nick Roberts, group editor at Paragon, commented: “GamesTM has… Continue reading Paragon Secures Nintendo For GamesTM Sponsorship
