Online search engine Google has secured a multi-year agreement to provide search technology and sponsored links to Amazon.com.The deal, which begins this month, will allow Amazon users to access Google‘s search and sponsored links service via the online retailer’s website.Omid Kordestani, senior vice president of Google’s world-wide sales and field operations, commented: “Both Google and… Continue reading Google Secures Amazon For Search Targeted Marketing
Week on week analysis of the media sector saw Pearson in focus, down 0.42% after declaring that advertising spend ‘deteriorated significantly’ over the last month (see FT Ad Revenue Drops 18% In Twelve Months, Says Pearson).Elsewhere, Telewest experienced the sector’s biggest loss, with shares slipping 11.11% week on week. News that former chief executive, Adam… Continue reading Sharewatch: Pearson Falls On Mixed Results
Classic FM is to become the first UK radio station to advertise jobs for company executives, after securing a deal with recruitment company Executive Appointments.The cross-promotional agreement will enable Classic FM listeners to hear ads on the radio and then search for jobs on classicfm.com, through a link to exec-appointments.com. Job-seekers will also be able… Continue reading Classic FM To Run First Radio Recruitment Ads
Shares in advertising and public relations group, Cordiant Communications, had plummeted by a hefty 62% by 11:00am this morning, after one of its largest clients announced that it is to terminate its contract with the agency.Drinks group Allied Domecq has said that it will end its relationship with Cordiant as of October this year. Allied… Continue reading Cordiant Shares Nose-Dive As Major Client Walks
Cinema admissions reached 10.4 million in March, a 27% year on year decrease on the same period in 2002, according to the latest figures from the Cinema Advertising Association (CAA).Admissions for the first quarter of 2003 reached 42 million, a 14% drop on the same period last year. However, the CAA still considers cinema admissions… Continue reading Cinema Admissions Weaken In March
Freeview audiences spent the majority of their viewing time during the Easter week watching the five main terrestrial channels, with only a minority sampling the 20 other digital television channels available on the platform.According to a report in The Observer, which quotes previously undisclosed figures from BARB, Freeview viewers spent 83% of their time watching… Continue reading Freeview Viewers Turned Off By Extra Channels
Channel 4 has secured wine brand Blossom Hill as the six-figure sponsor of the third series of its US comedy Will & Grace.The deal, which was negotiated by SPP on behalf of Walker Media, runs for 24 weeks and represents the first time that Will & Grace has taken a sponsor on UK terrestrial TV.… Continue reading Channel 4 Brings Blossom Hill To Will & Grace
MSN is investing half a million pounds in a cross-media advertising campaign to promote its new mobile Hotmail service.The promotion, which includes outdoor ads on the London Underground, press activity and branded cinema tickets, is designed to raise awareness of MSN’s new technology, which allows people to send and receive Hotmail messages via SMS.The campaign… Continue reading MSN Promotes Hotmail With Cross-Media Ad Campaign
The increasing popularity of new digital marketing methods has been confirmed with news that Twentieth Century Fox is to launch its first ever video email campaign to promote the release of its new film X-Men 2.The film distributor will not use any traditional online advertising, such as banners or pop-ups, to launch the film in… Continue reading Online Evolves With Major Video Email Campaign
Following a period of rapid growth in digital television uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. However, these figures are much higher than a number of other commentators’ predictions.Also On MediaTelINSIGHT Today…INSIGHTanalysis: US TV Advertising Rebounds, Radio LagsUS television… Continue reading MediaTelINSIGHT: UK Digital TV To Reach 72% Of UK Homes By 2007
