Magazine publishing group, I Feel Good (IFG), this morning said that its full-year losses were reduced from £1.2 million in 2001 to just £0.2 million last year, as turnover grew by 90% to £8.0 million.Earlier this week, the group announced that it has received an approach which could lead to a takeover offer, although the… Continue reading IFG Cuts Losses As Takeover Approach Is Made
Associated Newspapers plans to increase its use of mobile marketing with the appointment of Flytxt as its wireless partner across its Metro, Evening Standard, Daily Mail and Mail On Sunday titles.Flytxt has already launched an Iraqi news update service across Associated’s portfolio, marking the first time that the newspaper group has rolled out a wireless… Continue reading Associated Steps Up Mobile Marketing Activity
Virgin Radio has secured Castlemaine XXXX for a week long on-air promotion on the Pete and Geoff breakfast show, as part of its Access All Areas initiative.The campaign will encourage listeners to adopt a more laid back ‘Australian’ lifestyle and enter a competition to win supplies of Castlemaine XXXX. Each day breakfast show presenter, Pete… Continue reading Virgin Secures Castlemaine For XXXX Promotion
The ASA has partially upheld complaints against a series of ads for Heinz which claimed that its canned food has some of the same health benefits as fresh fruit and vegetables.The press and outdoor ads for baked beans, tomato soup and spaghetti featured the strapline “5 A Day The Heinz Way” and suggested that certian… Continue reading ASA Cans Heinz Over Misleading Health Claims
ITV partners, Carlton and Granada, continued to make waves in the media market on Tuesday, as analysts digested news that the Office Of Fair Trading had criticised the groups’ merger plans (see ITV Merger Unlikely With Combined Sales House). The stocks were seen down 0.26% and 1.12% respectively.Meanwhile, Reuters was seen in focus following reports… Continue reading Sharewatch: ITV Partners Remain Under Pressure
The current Premiership TV broadcasting contracts, worth £1.6 billion over four years, expire in 2004. With regulators now questioning the way football rights are bought and sold, Simon Ward of MediaTel Insight explains why negotiations to broker a new deal are unlikely to be straightforward…As the English football season draws to a close, two powerhouses… Continue reading NewsLine Column: Moving The Goalposts On Football Rights
Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe.According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003.The Index of Agency Search Activity also showed that client reviews in the US… Continue reading Agency Reviews On The Rise Despite Uncertain Climate
Taxi Media has been appointed by the Government to launch a new campaign to combat domestic violence.The year-long campaign, which is the first of its kind, includes advertising on 325 cabs and seat-backs as well as on taxi receipts. As part of the initiative cab drivers will also be issued with check-lists containing useful information… Continue reading Taxi Media Secures Domestic Violence Campaign
Emap is launching what it claims to be the UK’s biggest ever DAB digital radio give away to promote its Magic Network of stations in the North.The £50,000 promotion will see each of the eight Magic stations give away an Evoke DAB receiver every week for a year, in an attempt to increase uptake of… Continue reading Emap Launches Magic Digital Radio Promotion
Trinity Mirror has axed Alisdair Luxmoore, its marketing director of national newspapers, just days after reporting a significant drop in circulation at its flagship title the Daily Mirror.Luxmoore’s contract has been terminated as of the end of April, but he left the newspaper group’s offices yesterday, making him the latest casualty of chief executive, Sly… Continue reading Trinity Mirror Axes Senior Marketing Director
