Capital Radio has secured 02 as the multi-million pound sponsor of its network traffic and travel bulletins.The deal, which has a total media value of £11 million, will see the mobile phone brand sponsor bulletins across Capital Radio’s networks, which include Capital FM, Century FM, Capital Gold, Xfm and for the first time Choice FM.The… Continue reading Capital Secures Sponsorship Deals With O2 And Pizza Hut
The BBC has launched the second phase of its high-profile ad campaign to promote its eight new digital television channels to a wider audience.The heavy-weight promotion marks the next stage of ‘The Changing Face Of TV’ campaign, which launched last year across TV, radio, outdoor and online properties.Ilse Howling, head of digital marketing and communications… Continue reading BBC Pushes Digital Portfolio With Extended Ad Campaign
The rapid growth of the global sponsorship market appears to be something of a double-edged sword for advertisers, with almost half of consumers believing it has reached saturation point.The latest MediaLab study from Mediaedge:cia shows that 46% of respondents believe that global events are far too heavily sponsored, a figure which rises to 50% for… Continue reading Growth In Global Sponsorship Prompts Consumer Backlash
Digital television penetration is on-target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC).The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year.According to Q3 figures… Continue reading ITC Cable Statistics Q4 2002
NatMags’ young women’s glossy, Company, is to be given a new look and a new size this summer, in an attempt to strengthen its position in the increasingly crowded women’s monthly magazine market.From August the magazine will adopt an American A4 size, making it smaller than other glossies, but larger than Condé Nast’s handbag-sized Glamour.… Continue reading Company Magazine Unveils New Look
US advertising expenditure will rise by 3.5% to $102.6 billion in 2003, according to forecasts from Initiative Media. Radio will show the strongest growth this year, at 4.0%, and television will follow at 3.9%.Also On MediaTel Insight Today…World DTV To Reach 58m Units In 2007, Says InstatThe launch of Freeview in the UK and the… Continue reading MediaTel Insight: US Adspend To Rise 3.5% In 2003
JCDecaux, one of the world’s leading outdoor advertising companies, has today announced strong end of year results which were achieved in spite of challenging market conditions.The group saw EBITDA rise by 7.4% to €405.3 million and net income more than doubled from €10.2 million in 2001 to €26 million last year. These results reflected the… Continue reading JCDecaux Exceeds Expectations In 2002
The ASA has upheld complaints against a series of national press ads for Zig Zag cigarette papers, following complaints that they glamourised smoking.The ads, which appeared in a number of magazines, including men’s lifestyle titles Front and Bizarre, featured a selection of women with the words “smooth skins” tattooed on their naked shoulders.Complainants objected to… Continue reading ASA Extinguishes Glamorous Smoking Ads
Daily Mail & General Trust was seen in focus, up 4.48% after posting fairly positive results and claiming satisfaction with turnover in the first half of its current financial year. However, the group also warned that the political and economic climate is fostering uncertainty in some of its markets (see DMGT Sends Out Mixed Messages… Continue reading Sharewatch: DMGT Rises After Positive Results
Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord.The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690 million… Continue reading Entertainment And Media Brands Drive Outdoor Growth
