Granada was seen in focus yesterday after announcing in its AGM that ad revenues in April will be up by around 3% to 5% year on year. However, the company also warned that ITV advertising revenues are expected to be flat year on year in the company’s first half, which covers the six months to… Continue reading Sharewatch: Granada Rises After AGM
Consumer uptake of broadband internet services exploded during 2002, clearing the way for a four-fold increase in connections throughout Europe by 2006, according to two new research studies.The latest Internet Connectivity report from the Office Of National Statistics shows that the number of high-speed internet connections grew by a staggering 256% during 2002, to account… Continue reading Last Year’s Broadband Boom Kick-Starts Uptake
Advertisers face major disruption over the coming weeks as the UK’s major commercial broadcasters re-arrange their schedules in response to the war with Iraq.The primary cause of disruption will be the increase in TV news coverage, which could mean that spots that were bought around a drama series could now appear in news ad breaks.ITV1… Continue reading Advertisers Braced For Disruption As War Arrives
Capital Radio has secured 02 as the multi-million pound sponsor of its network traffic and travel bulletins.The deal, which has a total media value of £11 million, will see the mobile phone brand sponsor bulletins across Capital Radio’s networks, which include Capital FM, Century FM, Capital Gold, Xfm and for the first time Choice FM.The… Continue reading Capital Secures Sponsorship Deals With O2 And Pizza Hut
The BBC has launched the second phase of its high-profile ad campaign to promote its eight new digital television channels to a wider audience.The heavy-weight promotion marks the next stage of ‘The Changing Face Of TV’ campaign, which launched last year across TV, radio, outdoor and online properties.Ilse Howling, head of digital marketing and communications… Continue reading BBC Pushes Digital Portfolio With Extended Ad Campaign
BBC Magazines is extending its Radio Times brand with the launch of a new educational title aimed at parents and teachers.The new 68-page Smart TV guide launches on 17 April with the intention of enhancing children’s knowledge, through the use of specific television programmes chosen by education experts.The title will be published three times a… Continue reading BBC Extends Radio Times Brand With New Launch
The creation of a single ITV moved a step closer today with news that Carlton’s interactive TV division, Carlton Active, is being shut down to make way for a new division called ITV Interactive.The new ITV Interactive division will manage interactive advertising, content and marketing, but production will no longer be managed in house, as… Continue reading Carlton Active Closes To Make Way For New ITV Division
Guardian Newspapers has become one of the first heavy-weight traditional media owners to join the Interactive Advertising Bureau’s Leadership Council.It is understood that the recent appointment of former ITV chief executive, Richard Eyre, as IAB chairman (see IAB Appoints Eyre To Drive Growth Of Online Advertising), was instrumental in the group’s decision, which is expected… Continue reading Guardian Brings Traditional Media View To IAB Council
Granada Sees ITV Adspend Up 3-5% In AprilITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will… Continue reading Good News For Granada And Johnston Press
ITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will be in the second half this year.In… Continue reading Granada Sees ITV Adspend Up 3-5% In April
