Capital FM Network has appointed former Lastminute.com head of marketing, Carl Lyons, as it senior marketing director.Lyons will take up the position at the end of March and will be responsible for defining and developing the marketing strategy for Capital FM and its seven sister stations, which include Century, Capital Gold and Xfm.Reporting to Capital… Continue reading Capital FM Network Appoints New Senior Marketing Director
Companies must continue to invest heavily in their brands if they are to survive in the tough economic climate, according to new research from the Chartered Institute Of Marketing (CIM) and the Brand Council.The study, which plotted the share price index of leading companies on the FTSE 350, shows that brand equity drives business success… Continue reading 27.03.03
The Daily Telegraph is extending the £8 million marketing campaign to promote its redesign to include the complete domination of Bank Underground station throughout April.Using a combination of 16-sheets, 48-sheets and illuminated 4-sheets, the Daily Telegraph will take over the entire northbound Northern Line platform of London’s Bank Underground station. The domination will also see… Continue reading Daily Telegraph To Dominate Bank Station In Ad Push
The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys.Also On MediaTel Insight Today…Maiden Losses Increase In Difficult 2002Outdoor advertising contractor, Maiden Group, has posted a pre-tax loss of £1.1 million for the… Continue reading MediaTel Insight: Mobile Services Stem Operator Losses
IPC Media has announced that Sylvia Auton, managing director of its Country & Leisure Media Group, is to replace Sly Bailey as chief executive.Auton will fill the position, which became available last November when Bailey shocked the media industry by stepping down to take up the chief executive position at Trinity Mirror (see Bailey Leaves… Continue reading IPC Media Appoints Sylvia Auton As New Chief Executive
The ASA has refused to censure a poster for Bacardi-Martini despite complaints that it linked alcohol with aggression and violence.The poster, designed by McCann Erickson, featured ex-footballer turned actor, Vinnie Jones, holding two bottles by the neck (see picture). Complainants believed that the Lock Stock And Two Smoking Barrels star looked as though he was… Continue reading Bacardi Cleared Of Linking Vinnie Jones With Violence
Carlton was seen in focus after the group’s chairman, Michael Green, said that the advertising market had shown signs of improvement in the first quarter of 2003 (see Carlton Sees Challenging H1 For ITV Ad Revenues). However, Green also warned that it was too early to gauge UK advertisers’ response to the war in Iraq.… Continue reading Sharewatch: Carlton Rises After Chairman’s Statement
Trinity Mirror has appointed Mark Thomas, deputy editor of the Sunday Mirror, as editor of The People with immediate effect.His appointment follows the decision of former editor, Neil Wallis, to defect to News International to become deputy editor of the News Of The World (see Neil Wallis To Be Deputy Editor Of News Of The… Continue reading Thomas Appointed Editor Of The People
Influential Labour peer, Lord Puttnam, is believed to have warned the Government that he intends to lead a rebellion of peers opposed to the liberalisation of the cross-media ownership regulations.It is understood that in a speech during the second reading of the Communications Bill in the House of Lords, Puttnam said the Bill contained “fatal… Continue reading Puttnam To Lead Media Ownership Rebellion
Capital Radio has said that it expects its radio revenues to decline by 3% in the three months to March 2003, following a 6% drop in the final quarter of last year.The group said in a trading statement this morning that the figures will result in a 5% decline in advertising revenues for the six… Continue reading Capital Sees Revenues Down 5% In First Half
