Cinema-style classifications should be introduced for television programmes, according to Paul Bolt, director of the Broadcasting Standards Commission.Bolt wants viewers to receive the type of warnings that come with computer games, videos, DVDs and at the cinemas. His comments come amid concern about the type of programmes being shown before the 9pm watershed.In an interview… Continue reading TV Programmes Should Have Cinema-Style Ratings
Linda Genower, managing director of IPC’s women’s weeklies division is leaving the company less than a week after the appointment of Sylvia Auton as chief executive (see IPC Media Appoints Sylvia Auton As New Chief Executive).Genower will officially retire from her role at IPC Connect at Easter after a career spanning 20 years with the… Continue reading Genower Steps Down As Head Of Women’s Weeklies At IPC
Last week brought a host of bad news to the media sector; outdoor contractor, Maiden announced its full year results revealing a pre-tax loss of £1.1 million during 2002, down from 0.2 million in 2001 (see Maiden Expands Transvision Network But Profits Dip). The stock was seen down 8.88% week on week.Elsewhere GWR announced that… Continue reading Sharewatch: Maiden Falls After Poor Results
UBC Media, the commercial radio broadcaster and programme producer, this morning said that trading in the final six months of its financial year have been better than expected, with profit now predicted to be around £75,000. Previously, the group had expected only to break even.UBC says it now expects to report reduced losses for the… Continue reading UBC Media Has Better Than Expected Second Half
Mobile marketing group, Enpocket, is to launch a SMS promotional campaign to promote Fox’s new thriller Phone Booth.The promotion will use the Fox text club database, which will invite members to see the film at special preview screenings. They will also distribute 30,000 matchbooks across UK universities inviting consumers to enter a text draw for… Continue reading Enpocket Secures Fox For SMS Promotional Campaign
UK cable operator, NTL, has increased its earnings by 48.2% to £661 million in 2002, after finally emerging from its Chapter 11 bankruptcy process.Reporting the full year results, NTL says that churn – the proportion of people leaving the home cable service – declined from 21.3% in Q4 2001 to 15.9% in Q4 2002. The… Continue reading NTL Sees Earnings Up 48% In 2002
Maiden Outdoor has begun fitting 24-hour performance monitors to all of its electronic scrolling posters, in an attempt to improve accountability.The monitoring devices, which will also be fitted to Ultravision and Trivision posters, enable the outdoor contractor’s maintenance companies to immediately identify problems with power, illumination or the scrolling mechanism, meaning that faults can be… Continue reading Maiden To Improve Accountability For Clients
A new poll from ICM and The Guardian could place further pressure on the Daily Mirror’s anti-war stance, as it reveals that 49% of its readership approves of the military attack on Iraq.The news comes as the price of the paper returns to 32p in the lucrative Carlton/London region and there is heightened speculation as… Continue reading Daily Mirror Under Pressure Over Anti-War Stance
According to research from online analysis group, Harris Interactive, students pay more attention to adverts shown on TV, than any other ad platform.Although the researchers noted that students are not particularly interested in adverts, TV was found to be the most effective medium with 87% of respondents paying some attention to ads on the box.… Continue reading Research Recommends TV Ads To Target Students
An advert for baked bean flavour Walkers Crisps, in support of Comic Relief, provoked a flurry of complaints to the ITC over what was considered to be “a bad taste portrayal of flatulence.”The ITC received a total of 88 complaints over the ads, created by Abbott Mead Vickers BBDO, which featured various well-known celebrities eating… Continue reading Walkers Crisps Escape ITC Censure
