Maiden Outdoor has begun fitting 24-hour performance monitors to all of its electronic scrolling posters, in an attempt to improve accountability.The monitoring devices, which will also be fitted to Ultravision and Trivision posters, enable the outdoor contractor’s maintenance companies to immediately identify problems with power, illumination or the scrolling mechanism, meaning that faults can be… Continue reading Maiden To Improve Accountability For Clients
A new poll from ICM and The Guardian could place further pressure on the Daily Mirror’s anti-war stance, as it reveals that 49% of its readership approves of the military attack on Iraq.The news comes as the price of the paper returns to 32p in the lucrative Carlton/London region and there is heightened speculation as… Continue reading Daily Mirror Under Pressure Over Anti-War Stance
According to research from online analysis group, Harris Interactive, students pay more attention to adverts shown on TV, than any other ad platform.Although the researchers noted that students are not particularly interested in adverts, TV was found to be the most effective medium with 87% of respondents paying some attention to ads on the box.… Continue reading Research Recommends TV Ads To Target Students
An advert for baked bean flavour Walkers Crisps, in support of Comic Relief, provoked a flurry of complaints to the ITC over what was considered to be “a bad taste portrayal of flatulence.”The ITC received a total of 88 complaints over the ads, created by Abbott Mead Vickers BBDO, which featured various well-known celebrities eating… Continue reading Walkers Crisps Escape ITC Censure
IPC’s flagship women’s glossy, Marie Claire is to feature its second male cover star, with a bare-chested Justin Timberlake set to appear on the front of its May edition in a bid to boost sales.The decision to showcase the US pop singer follows the huge success of the June 2002 issue, which featured David Beckham.… Continue reading Marie Claire Hopes Timberlake Will Boost Circulation
The Daily Telegraph is launching its largest ever outdoor ad campaign this April, as part of the second phase of its brand campaign to drive readership of the recently revamped broadsheet.According to the Telegraph, the campaign, which will run from the beginning of April until the end of November, makes it one of the biggest… Continue reading Daily Telegraph Launches Biggest Ever Outdoor Campaign
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%.Also On MediaTel Insight Today…Taylor Nelson Looks At NFO WorldGroup AcquisitionMarket research company, Taylor Nelson Sofres has confirmed that it is in discussions about the potential acquisition… Continue reading MediaTel Insight: US Newspaper Industry Holds Breath Over Conflict
Last week brought a host of bad news to the media sector; outdoor contractor, Maiden announced its full year results revealing a pre-tax loss of £1.1 million during 2002, down from 0.2 million in 2001 (see Maiden Expands Transvision Network But Profits Dip). The stock was seen down 8.88% week on week.Elsewhere GWR announced that… Continue reading Sharewatch: Maiden Falls After Poor Results
UBC Media, the commercial radio broadcaster and programme producer, this morning said that trading in the final six months of its financial year have been better than expected, with profit now predicted to be around £75,000. Previously, the group had expected only to break even.UBC says it now expects to report reduced losses for the… Continue reading UBC Media Has Better Than Expected Second Half
Mobile marketing group, Enpocket, is to launch a SMS promotional campaign to promote Fox’s new thriller Phone Booth.The promotion will use the Fox text club database, which will invite members to see the film at special preview screenings. They will also distribute 30,000 matchbooks across UK universities inviting consumers to enter a text draw for… Continue reading Enpocket Secures Fox For SMS Promotional Campaign
