Analysts are still unsure as to the impact that the looming conflict in the Middle East will have on the advertising world. Contrasting pronouncements allied to a ‘wait and see’ mentality have only muddied the waters and it is this general sense of uncertainty which is acting as a restraint on growth.Last week, stronger than… Continue reading INSIGHTanalysis: How Will War Affect The Ad Economy?
Telewest Broadband is launching a national outdoor and radio advertising campaign to promote its new ‘Talk International’ telephone package.The four week-long campaign, which breaks later this month, will cover over 2,500 outdoor sites and will be supported by radio advertising across the GWR and Virgin networks. The promotion, which uses the strapline: “Talk the hind… Continue reading Telewest Launches Outdoor And Radio Ad Campaign
BBC Magazines is extending its Radio Times brand with the launch of a new educational title aimed at parents and teachers.The new 68-page Smart TV guide launches on 17 April with the intention of enhancing children’s knowledge, through the use of specific television programmes chosen by education experts.The title will be published three times a… Continue reading BBC Extends Radio Times Brand With New Launch
The creation of a single ITV moved a step closer today with news that Carlton’s interactive TV division, Carlton Active, is being shut down to make way for a new division called ITV Interactive.The new ITV Interactive division will manage interactive advertising, content and marketing, but production will no longer be managed in house, as… Continue reading Carlton Active Closes To Make Way For New ITV Division
Guardian Newspapers has become one of the first heavy-weight traditional media owners to join the Interactive Advertising Bureau’s Leadership Council.It is understood that the recent appointment of former ITV chief executive, Richard Eyre, as IAB chairman (see IAB Appoints Eyre To Drive Growth Of Online Advertising), was instrumental in the group’s decision, which is expected… Continue reading Guardian Brings Traditional Media View To IAB Council
Granada Sees ITV Adspend Up 3-5% In AprilITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will… Continue reading Good News For Granada And Johnston Press
ITV advertising revenues at Granada are expected to be flat year on year in the company’s first half, which covers the six months to March. The comparisons are made tougher by the fact that the relatively lucrative Easter weekend fell into the first half in 2002, but will be in the second half this year.In… Continue reading Granada Sees ITV Adspend Up 3-5% In April
Global advertising spend will grow by 4.5% in 2003, reaching $262.0 billion – a shade above 2000’s boom-year spend of $259.6 billion, according to figures from Initiative Media.Also On MediaTel Insight Today…UK Digital TV Penetration Could Overtake Internet, Says ITCDigital television penetration is on target to exceed internet penetration in the UK if current growth… Continue reading MediaTel Insight: Global Advertising To Grow 4.5% In 2003
UK publishing group, Highbury House Communications, was seen in focus yesterday after announcing plans to buy Cabal Communications, which publishes Front, The Real Homes Magazine and Procycling, for around £10 million (see Highbury House To Buy Cabal Comms, As Profits Rise 9%).The group also announced a 9% rise in its own adjusted pre-tax profits for… Continue reading Sharewatch: Highbury House Boosted By Acquisition Plans
The Daily Mail & General Trust has expressed satisfaction with turnover in the first half of its current financial year but warned that the political and economic climate was fostering uncertainty in some of its markets.In a trading statement issued today, DMGT said that growth of 2.4% was achieved in the five months to February… Continue reading DMGT Sends Out Mixed Messages In Trading Update
