The ASA has upheld complaints against a series of national press ads for Zig Zag cigarette papers, following complaints that they glamourised smoking.The ads, which appeared in a number of magazines, including men’s lifestyle titles Front and Bizarre, featured a selection of women with the words “smooth skins” tattooed on their naked shoulders.Complainants objected to… Continue reading ASA Extinguishes Glamorous Smoking Ads
Daily Mail & General Trust was seen in focus, up 4.48% after posting fairly positive results and claiming satisfaction with turnover in the first half of its current financial year. However, the group also warned that the political and economic climate is fostering uncertainty in some of its markets (see DMGT Sends Out Mixed Messages… Continue reading Sharewatch: DMGT Rises After Positive Results
Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord.The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690 million… Continue reading Entertainment And Media Brands Drive Outdoor Growth
Analysts are still unsure as to the impact that the looming conflict in the Middle East will have on the advertising world. Contrasting pronouncements allied to a ‘wait and see’ mentality have only muddied the waters and it is this general sense of uncertainty which is acting as a restraint on growth.Last week, stronger than… Continue reading INSIGHTanalysis: How Will War Affect The Ad Economy?
Telewest Broadband is launching a national outdoor and radio advertising campaign to promote its new ‘Talk International’ telephone package.The four week-long campaign, which breaks later this month, will cover over 2,500 outdoor sites and will be supported by radio advertising across the GWR and Virgin networks. The promotion, which uses the strapline: “Talk the hind… Continue reading Telewest Launches Outdoor And Radio Ad Campaign
BBC Magazines is extending its Radio Times brand with the launch of a new educational title aimed at parents and teachers.The new 68-page Smart TV guide launches on 17 April with the intention of enhancing children’s knowledge, through the use of specific television programmes chosen by education experts.The title will be published three times a… Continue reading BBC Extends Radio Times Brand With New Launch
Patricia Hodgson, chief executive of the ITC, has called on the Government to conduct an in-depth review of the ownership structure at ITN before allowing Carlton and Granada to increase their stake in the news provider.The two ITV partners are currently calling for an amendment to the Communications Bill to allow them to take complete… Continue reading Hodgson Calls For Review Of Ownership At ITN
Now Digital, a consortium of Capital Radio, Chrysalis, GWR and Sabras Sound, has announced its intention to apply for the DAB digital radio multiplex in Nottingham.The Now Digital East Midlands Group proposes to use the multiplex, currently being advertised by the Radio Authority, to launch a total of nine radio stations, including five existing commercial… Continue reading Now Digital Applies For DAB Multiplex In Nottingham
Four of the UK’s largest radio groups have announced the appointment of Rob Corlett, product director of Capital Radio’s commercial team, as the new managing director of the Hit 40 UK.Corlett, who brings over ten years’ experience to the newly created role, will work to build the syndicated radio brand into a multi-media music platform.… Continue reading Capital’s Corlett To Head Up Hit 40 UK
Analysts are still unsure as to the impact that the looming conflict in the Middle East will have on the advertising world. Indeed there is a danger, with blanket coverage set to hit our screens, of the effect of the war being overstated.Also On MediaTel Insight Today…Haim Saban Takes ProSiebenSat.1After a protracted bidding process, spanning… Continue reading MediaTel Insight: War And The Ad Economy
