Britain is leading the world in the development and adoption of digital television, with 34% of homes now subscribing to the platform but penetration levels vary considerably throughout Europe, according to a new report from Screen Digest.Also On MediaTel Insight Today…Five Not For Sale, Says RTL ChiefGerhard Zeiler, the new chief executive of RTL, today… Continue reading MediaTel Insight: DTV Europe Remains A ‘Distant Dream’
Viacom Outdoor has secured SE Johnson’s Glade brand as the six-figure sponsor of Earl’s Court Tube station, in a deal designed to coincide with the Ideal Home Show.The sponsorship, which was arranged through Viacom Outdoor’s special projects team, will use a range of ad formats including long-postings, 4-sheets, 6-sheets, 12-sheets, window vinyls and escalator panels… Continue reading Earl’s Court Tube Station Transformed Into Glade
Week on week analysis of the media sector reveals a positive performance for Granada, which saw stock improve by 2.40% week on week following reports that an unnamed outside party could be preparing to make a bid for the company. Speculation also suggests that the broadcasting giant faces shareholder protest at its annual meeting this… Continue reading Sharewatch: Granada Faces Shareholder Unease
UK publishing group, Highbury House Communications, is planning to buy Cabal Communications for around £10 million, it announced this morning along with year-end financial results.Cabal, which publishes Front, The Real Homes Magazine and Procycling, was set set up in June 1998 by ex-IPC editor in chief, Sally O’Sullivan. Its Front title is ranked fifth out… Continue reading Highbury House To Buy Cabal Comms, As Profits Rise 9%
Nightfly, the Diageo backed mobile marketing company, is launching the UK’s first monthly research project to investigate young people’s attitudes towards mobile services.The Mobile Monitor study, which will be conducted by Simons Priest Associates, is intended to enable brand owners to gain a greater insight into the importance of mobile applications and their interaction with… Continue reading Nightfly Launches Major Mobile Research Study
BSkyB and BT are currently under investigation for alleged anti-competitive behaviour over a joint satellite TV and internet marketing push.Telecomms regulator, Oftel, launched the investigation into a promotion offering discounts to Sky customers subscribing to the BT Broadband service (see BT Teams Up With Sky For Cut Price Broadband Promo), following an official complaint from… Continue reading BSkyB And BT Probed Over Joint Marketing Campaign
The controversial TV ad for Wrigley’s X-cite chewing gum, which features a man regurgitating a dog, has been taken off air following a record number of complaints from viewers.The ad prompted over 660 complaints to the ITC in its first ten days on air, with outraged parents claiming it had distressed their children.Wrigley’s has apologised… Continue reading Dog Breath Ad Ditched As Complaints Rise
Radio advertising specialist Radio Works has appointed well known industry figure Stan Park as its new company chairman.Park brings over 20 year experience to the newly created role, having most recently worked as the commercial director for travel news provider, Traffic Link. Prior to this he held a number of high-profile roles within the radio… Continue reading Radio Ad Specialist Appoints Park As Chairman
The ITC has received a record number of complaints about the new ‘dog breath’ TV commercial for Wrigley’s X-cite chewing gum.The advertising watchdog has received almost 600 complaints about the ad, which features a man waking up on the sofa after an apparently heavy night out. As he wakes up a dog’s paw comes out… Continue reading ITC Flooded With Complaints Over ‘Dog Breath’ TV Ad
Virgin Radio is to promote UIP’s new science fiction thriller, The Core, in a cross-platform deal utilising the station’s Access All Areas initiative.The week-long bespoke campaign launches next Monday on the Daryl Denham Drivetime Show and is designed to raise awareness of The Core, by offering listeners the chance to win a trip to LA… Continue reading Virgin Secures UIP For New Movie Promotion
