Mobile marketing company Flytxt has secured the contract to promote Coca-Cola with the UK’s largest ever SMS advertising campaign.The ‘Txt For Music’ promotion launches this month and offers mobile phone users the chance to win limited edition CD singles and compilation albums by collecting special SMS credits found on cans, bottles and packs of Coca-Cola… Continue reading Flytxt Promotes Pop With UK’s Largest SMS Campaign
Charles Allen, the Granada chairman, is coming under mounting pressure to renounce his rolling two-year contract, which entitles him to a £2 million payout if and when he decides to leave the company.A report in the Sunday Times claims that Schroders and Morley, which own almost 10% of Granada, want to scrap a clause in… Continue reading Granada Chairman Set To Give Up Walk-Out Clause
Carat and Sky have launched a major research project designed to give advertisers greater insight into interactive television audiences.The study is being carried out in response to the growing popularity of interactive television advertising, which has been boosted by the increasing reach of interactive platforms and a substantial reduction in the cost of producing interactive… Continue reading Carat And Sky Launch Research Into Interactive Ads
News websites are continuing to experience a surge in traffic as a result of the ongoing conflict in Iraq, according to the latest research from Hitwise.The figures show that between Monday and Friday last week, news websites accounted for a 22.47% share of all web traffic in the UK, an increase of 9% on the… Continue reading War Coverage Dominates Online Usage
A total of 1.53 billion person to person text messages were sent across the UK’s four GSM networks during February, according to the latest figures from the Mobile Data Association (MDA).The figures show that 78 million romantic text messages were sent on Valentine’s Day, taking the daily average for the month to 55 million, compared… Continue reading Valentine’s Day Texts Boost February SMS Total
Emap’s fortnightly teen music magazine, Smash Hits, is undergoing a comprehensive re-design to mark its twenty-fifth birthday.From April the title will have a completely new design and its trademark song words section will expand to become a separate supplement, distributed free with each issue of the magazine. There will also be a new glossy poster… Continue reading Emap Re-Launches Smash Hits To Celebrate 25th Birthday
US business to business print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media.Also On MediaTel Insight Today…Murdoch Set To Swoop For DirecTVRupert Murdoch’s News Corporation is preparing to make a bid for DirecTV, the largest… Continue reading MediaTel Insight: US B2B Print Advertising Picks Up In January
SMG, the media group which owns Virgin Radio, was seen under pressure on concerns over a wrongful dismissal lawsuit launched by former DJ and media mogul, Chris Evans. The stock was seen down 7.50%.Elsewhere, Granada was seen in focus on news from the Financial Times that executive chairman, Charles Allen, who is facing shareholder protests… Continue reading Sharewatch: SMG Falls Over Legal Wrangle
UK magazine group, Highbury House, has this morning confirmed the acquisition of Front publisher, Cabal Communications, for up to £10 million.As announced earlier this week, at the time of Highbury’s financial results, the group will pay £8.0 million upfront in cash and shares, followed by a further payment of up to £2.0 million depending on… Continue reading Highbury House Confirms Cabal Acquisition
The IPA has today published a comprehensive guide to help marketing managers and media buyers calculate the value that advertising contributes to business.The AdValue guide, which has been written by leading figures from the advertising industry, client community and academic world, contains twenty ‘general proofs’ of the effectiveness of advertising. These include how advertising impacts… Continue reading IPA Publishes Guide To The Value Of Advertising
