Emap’s fortnightly teen music magazine, Smash Hits, is undergoing a comprehensive re-design to mark its twenty-fifth birthday.From April the title will have a completely new design and its trademark song words section will expand to become a separate supplement, distributed free with each issue of the magazine. There will also be a new glossy poster… Continue reading Emap Re-Launches Smash Hits To Celebrate 25th Birthday
US business to business print advertising witnessed a turnaround in fortunes in January, with spend rising by 2.9% year on year to $619.1 billion, according to the latest figures from American Business Media.Also On MediaTel Insight Today…Murdoch Set To Swoop For DirecTVRupert Murdoch’s News Corporation is preparing to make a bid for DirecTV, the largest… Continue reading MediaTel Insight: US B2B Print Advertising Picks Up In January
Week on week analysis of the media sector saw Carlton and Granada rising, despite concerns that the ITV partners may lose ad revenue due to the extended coverage of the conflict in Iraq (see ITV Drops Ads From Special News Bulletins). The stocks were seen up 23.36% and 23% respectively.At the other end of the… Continue reading Sharewatch: ITV Partners Rise Despite War Fears
Independent outdoor media company Poster Publicity has poached Clear Channel’s research manager Ciara Waller to become its new marketing services manager.Waller brings seven years of experience in outdoor advertising to the role, which from today will see her working with high-profile clients such as the BBC, Warner Brothers and Visa.Commenting on her appointment Poster Publicity… Continue reading Poster Publicity Poaches Waller For Top Marketing Role
Mobile marketing company Flytxt has secured the contract to promote Coca-Cola with the UK’s largest ever SMS advertising campaign.The ‘Txt For Music’ promotion launches this month and offers mobile phone users the chance to win limited edition CD singles and compilation albums by collecting special SMS credits found on cans, bottles and packs of Coca-Cola… Continue reading Flytxt Promotes Pop With UK’s Largest SMS Campaign
The IPA has today published a comprehensive guide to help marketing managers and media buyers calculate the value that advertising contributes to business.The AdValue guide, which has been written by leading figures from the advertising industry, client community and academic world, contains twenty ‘general proofs’ of the effectiveness of advertising. These include how advertising impacts… Continue reading IPA Publishes Guide To The Value Of Advertising
The BBC will meet with BSkyB today in an attempt to negotiate the cost of keeping its channels listed in their current position on the satellite broadcaster’s electronic programme guide.Last week the BBC announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky homes from a different satellite, in a move… Continue reading BBC Seeks Satellite Listings Agreement With Sky
Online news sites are experiencing a surge in traffic as internet users attempt to keep up with the unfolding war against Iraq.According to the latest research from Hitwise, visits to news and media sites have increased by 6% in the past week. News websites such as FT.com and BBC News experienced a huge surge in… Continue reading Surge In Traffic To News Sites On Outbreak Of War
Wireless Group-owned sports radio station TalkSPORT has secured Fiat LVC as the sponsor of its twice daily sports news bulletins.The sponsorship deal, which includes a range of break bumpers, is designed to help Fiat target a predominately male audience with a consistent broadcast presence at key times of the day.Ben Nicholls, sponsorship and promotions manager… Continue reading TalkSPORT Secures Fiat For News Sponsorship
The Digital Radio Development Bureau (DRDB) and Ford have extended their ad campaign to promote in-car digital radio in an attempt to raise awareness of the medium.The initial campaign, which was launched on 6 March, aimed to get consumers to visit a Ford dealer and test digital radio.Commenting on the decision to extend the campaign,… Continue reading DRDB Extends In-Car Radio Promotion With Ford
