Associated Newspapers is believed to be considering further launches of its Metro freesheet in response Richard Desmond’s decision to take on the title with his own free London newspaper.Metro’s managing director, Steve Auckland, reportedly said that Associated wanted to take the title’s nationwide circulation from around 830,000 to over 1 million, which could be achieved… Continue reading Metro Could Expand To Counter Threat From Desmond
Advertisers eager to tap in to the potential of the lucrative youth market are often all too keen to commit their budgets to well tailored youth marketing partnerships. However, Jon Forsyth, communications strategist at Naked, argues that creating brand association within a youth environment is only one part of an effective youth targeted strategy…The diversity… Continue reading NewsLine Column: Don’t Throw Youth Media At The Problem!
The BBC looks set to take its dispute with BSkyB over a satellite broadcasting deal to the regulators after talks between the two broadcasting giants collapsed last week.BBC recently announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky’s 6.6 million viewers from a different satellite, in a move that will… Continue reading BBC And BSkyB Set To Take Digital Disagreement To ITC
Underlying consumer magazine advertising revenues at EMAP rose by 6% in the year to 31 March, whilst radio revenues fell by 2% on the same basis, according to a trading statement issued by the group this morning.EMAP says that in its consumer magazine division, revenues were strong at heat, MaxPower, Kerrang!, New Woman, Empire and… Continue reading Emap Cautious As 2002 Revenues Rise 2%
Around 41% of UK home internet users also have access to the web at their workplace, with approximately the same proportion (40%) using the Net at home, according to research from AOL/RoperASW, as reported by eMarketer.The study questioned around 500 home internet users in the UK, France and Germany. The three-country total shows that 52%… Continue reading Home And Work Internet Use Figures From AOL/RoperASW
The ITC has upheld complaints against ITV for inappropriate scheduling, after the broadcaster placed a trailer for The Bill during a documentary about the tragic death of James Bulger.The trailer was screened during a break in Real Life – A Father’s Story a documentary about Ralph Bulger on the 10th anniversary of James Bulger’s death.… Continue reading ITV Knocked For Inappropriate Scheduling
Carat and Sky have launched a major research project designed to give advertisers greater insight into interactive television audiences.The study is being carried out in response to the growing popularity of interactive television advertising, which has been boosted by the increasing reach of interactive platforms and a substantial reduction in the cost of producing interactive… Continue reading Carat And Sky Launch Research Into Interactive Ads
News websites are continuing to experience a surge in traffic as a result of the ongoing conflict in Iraq, according to the latest research from Hitwise.The figures show that between Monday and Friday last week, news websites accounted for a 22.47% share of all web traffic in the UK, an increase of 9% on the… Continue reading War Coverage Dominates Online Usage
A total of 1.53 billion person to person text messages were sent across the UK’s four GSM networks during February, according to the latest figures from the Mobile Data Association (MDA).The figures show that 78 million romantic text messages were sent on Valentine’s Day, taking the daily average for the month to 55 million, compared… Continue reading Valentine’s Day Texts Boost February SMS Total
Emap’s fortnightly teen music magazine, Smash Hits, is undergoing a comprehensive re-design to mark its twenty-fifth birthday.From April the title will have a completely new design and its trademark song words section will expand to become a separate supplement, distributed free with each issue of the magazine. There will also be a new glossy poster… Continue reading Emap Re-Launches Smash Hits To Celebrate 25th Birthday
