Around 41% of UK home internet users also have access to the web at their workplace, with approximately the same proportion (40%) using the Net at home, according to research from AOL/RoperASW, as reported by eMarketer.The study questioned around 500 home internet users in the UK, France and Germany. The three-country total shows that 52%… Continue reading Home And Work Internet Use Figures From AOL/RoperASW
The ITC has upheld complaints against ITV for inappropriate scheduling, after the broadcaster placed a trailer for The Bill during a documentary about the tragic death of James Bulger.The trailer was screened during a break in Real Life – A Father’s Story a documentary about Ralph Bulger on the 10th anniversary of James Bulger’s death.… Continue reading ITV Knocked For Inappropriate Scheduling
Carlton Communications chairman, Michael Green, says that despite some signs of advertising improvement in the first quarter of the year, the group still expects the following months to be challenging.Addressing the company’s AGM this morning, Green said that ITV1’s ad revenues for the first half of the financial year are expected to be more or… Continue reading Carlton Sees Challenging H1 For ITV Ad Revenues
Hachette Filipacchi’s monthly teen title Sugar is launching a new magazine supplement called Celeb Central, in an attempt to capitalise on continuing obsession with celebrity gossip.The new supplement, which launches with the May issue of Sugar, will contain 16 pages of celebrity gossip and features.Claire Irvin, recently appointed editor of Sugar (see Hachette Bolsters Teen… Continue reading Sugar Extends Offering With Celebrity Supplement
Neil Duckworth of Standard Life has won the bonus question in the MediaTel Group Sports Quiz in aid of Whizz-Kidz.He correctly guessed that the highest number of runs in any innings of the World Cup would be 359, a figure which Australia reached in the final on Sunday.Neil wins two tickets to see England play… Continue reading MediaTel Sports Quiz: Bonus Question Winner
Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year.Also On MediaTel Insight Today…Western Europe Mobile Penetration To Hit 88% In 2007Despite mobile penetration already being at 75% in western… Continue reading MediaTel Insight: Online Content Revenues To Surge
JCDecaux has secured a major four-year, pan-European advertising deal with Masterfoods.The partnership spans JCDecaux’s outdoor advertising network in 16 countries across Europe and covers the FMCG giant’s major international brands, including Mars, Twix, Snickers, Pedigree and Whiskas.Commenting on the deal, Angus McIntosh, Masterfoods European media manager, said: “Outdoor is increasingly important in our communication plans… Continue reading JCDecaux And Masterfoods In Pan-European Partnership
Associated Newspapers is believed to be considering further launches of its Metro freesheet in response Richard Desmond’s decision to take on the title with his own free London newspaper.Metro’s managing director, Steve Auckland, reportedly said that Associated wanted to take the title’s nationwide circulation from around 830,000 to over 1 million, which could be achieved… Continue reading Metro Could Expand To Counter Threat From Desmond
Week on week analysis of the media sector saw Carlton and Granada rising, despite concerns that the ITV partners may lose ad revenue due to the extended coverage of the conflict in Iraq (see ITV Drops Ads From Special News Bulletins). The stocks were seen up 23.36% and 23% respectively.At the other end of the… Continue reading Sharewatch: ITV Partners Rise Despite War Fears
Independent outdoor media company Poster Publicity has poached Clear Channel’s research manager Ciara Waller to become its new marketing services manager.Waller brings seven years of experience in outdoor advertising to the role, which from today will see her working with high-profile clients such as the BBC, Warner Brothers and Visa.Commenting on her appointment Poster Publicity… Continue reading Poster Publicity Poaches Waller For Top Marketing Role
