With mixed messages coming from the media and advertising sector as to the health of the industry as a whole, MediaTelINSIGHT’s Scott Billings looks at the prospects for recovery in 2003.There are some mixed messages coming from the media and advertising sector at present and it feels somewhat unclear whether we are heading into a… Continue reading NewsLine Column: The Road Ahead
The BBC has announced that it is ending its £85 million five year carriage agreement with BSkyB and from 30 May it will broadcast its eight TV channels unencrypted on digital satellite.The BBC’s director general, Greg Dyke, said: “This is an important decision for the BBC which will save us a considerable amount of money.… Continue reading BBC Terminates Sky Carriage Deal
The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger To Be Investigated By Competition Commission).ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger
The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers.Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.”Founder members include… Continue reading OPA Europe To Represent Leading Internet Publishers
Over-50s in the UK spend £240 billion a year and account for 40% of total consumer expenditure. However, they are poorly served by advertisers who dedicate 95% of their spend to targeting under-35s, according to research from Help The Aged.According to the study, which draws on research from the BBC, WARC, Saga and the IPA,… Continue reading Advertisers Fail Older People
BBC Magazines has announced plans to introduce a new magazine for young girls into the already crowded youth market.The new magazine, popgirl, is set to launch at the beginning of April. It will cost £1.50 and consist of 32-pages of pop trivia, fashion and gossip for 6 to 10 year old girls.Associate publisher, Jonathan Gifford,… Continue reading Pop Goes A New Title From BBC Magazines
The Chartered Institute Of Marketing (CIM) is urging companies of all shapes and sizes to invest in brand development in order to sustain business performance during tough times.According to Laurie Young, a Trustee of CIM and marketing partner at PriceWaterhouse Coopers brand management is a powerful performance driver in the face of falling consumer confidence.… Continue reading CIM Urges Brand Investment In Times Of Crisis
The Telegraph Magazine is producing its first fashion supplement of the year, which will be supported by advertisements across national and regional radio stations.Michele Lavery, editor of Telegraph Magazine, commented: “The Telegraph Magazine fashion supplement gives the reader the best of each season’s key looks, must have buys and high street scoops.”The 64-page, full-colour supplement… Continue reading Telegraph Magazine Launches First Fashion Supplement
Carlton and Granada’s proposed £2.6 billion merger has been referred to the Competition Commission on the grounds that it could potentially lead to a “substantial lessening of competition” in the market for TV airtime sales.Trade and Industry Secretary, Patricia Hewitt, today confirmed the decision, which will end hopes that a lengthy investigation in to the… Continue reading ITV Merger To Be Investigated By Competition Commission
CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001 as a result of “a strong second half reflecting the vibrant network upfront, the elections and holiday spending.”Also On MediaTel Insight Today…Future Network Acquires French Computer Mags DivisionOn the same day that it reported pre-tax profits… Continue reading MediaTel Insight: US Adspend Rises 4.2% In 2002
