Justin Sampson, managing director of the Radio Advertising Bureau (RAB), has called on advertisers to consider the potential for a single, joint audience measurement system for radio, TV and other media.Speaking at ISBA’s Annual Advertising Conference yesterday, Sampson emphasised that a consumer focussed, single source measurement system for a range of media would provide more… Continue reading RAB Calls For Single Audience Measurement System
Channel 4 has secured Nescafé as the sponsor of a new show exploring young people’s experiences of homelessness.Turning It Around, which has been produced in association with Shelter, begins this Sunday and will feature first-hand accounts of the problems of homelessness. The programme, which will be presented by Hollyoaks actor, Jamie Luke, aims to raise… Continue reading Channel 4 Secures Nescafé For Sponsorship Deal
Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F).Also On MediaTel Insight Today…German Publisher Abandons Bid For KirchThe race for the assets of stricken media group Kirch appears to have come to a… Continue reading MediaTel Insight: Young To Drive Mobile Revenues
The amount of new business activity picked-up during 2002 with account moves increasing by 7% year on year, according to the latest research from the AAR and MediaTel’s NewBizMoves database.According to the report, UK agencies recorded 767 account moves last year, compared with just 716 in 2001. National revenues increased by a more significant 14%… Continue reading AAR Report Reflects Upturn In New Business
Reuters was seen in focus, falling to levels seen last after the crash of October 1987. Persistent concerns over the effect of continued job cuts in the city and competition concerns were seen weighing on the stock, which was seen down 11.98%.The media sector was under pressure yesterday as the London equity market slumped to… Continue reading Sharewatch: Reuters Dives On City Concerns
News that Carlton and Granada’s proposed £2.6 billion merger has been referred to the Competition Commission raises the question: What can we expect to see in the mergers and acquisitions (M&A) market in 2003?Following a raft of M&A activity in 2000, which peaked with the (arguably disastrous) AOL Time Warner deal, the number of high-profile… Continue reading Feature: Is Synergy Still A Dirty Word?
The BBC’s decision to pull out of the conditional access satellite carriage agreement that it has held with BSkyB for the last five years is unlikely to have any material effect on Sky, according to media analysts.The BBC said that it will save £85 million on a five year basis by not paying Sky for… Continue reading BBC’s Exit From Carriage Deal Will Not Hurt Sky
The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger To Be Investigated By Competition Commission).ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger
The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers.Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.”Founder members include… Continue reading OPA Europe To Represent Leading Internet Publishers
Over-50s in the UK spend £240 billion a year and account for 40% of total consumer expenditure. However, they are poorly served by advertisers who dedicate 95% of their spend to targeting under-35s, according to research from Help The Aged.According to the study, which draws on research from the BBC, WARC, Saga and the IPA,… Continue reading Advertisers Fail Older People
