Adshel has launched a new water-filled advertising format to promote the new moisture resistant trousers from Dockers.The new Adquarium panels feature a pair of Dockers suspended in water and will appear at selected Adshel bus shelters, which have been fitted with specially designed water-tight seals.Commenting on the new format, Adam Butterworth, sales director of Adshel,… Continue reading Adshel Launches New Wet Ad Format For Dockers Campaign
After a difficult few years during which web strategists struggled to identify new sources of revenue, the internet is through adolescence and is becoming an increasingly attractive proposition for advertisers and marketers.Also On MediaTel Insight Today…Manufacturers Remain Committed To Personal Video RecordersMost consumer electronics manufacturers remain committed to developing personal video recorder products, despite the… Continue reading MediaTel Insight: The Internet Approaches Maturity
Capital Radio was seen in focus yesterday after predicting a 3% decline in radio revenues in the three months to March 2003, following a 6% drop in the final quarter of last year (see Capital Sees Revenues Down 5% In First Half). The stock was seen down 7.56%.Elsewhere, investors considered news from Independent News &… Continue reading Sharewatch: Capital Sees Stock Fall After Poor Results
Virgin Radio has secured its first ever radio sponsorship deal with Castrol, as part of its ‘Access All Areas’ initiative.The deal, which runs until November, will include break bumpers during the station’s traffic and travel updates, as well as sponsorship of its world rally bulletins. In addition to this Castrol will sponsor weekend promotions during… Continue reading Virgin Secures Castrol For Radio Sponsorship Deal
Perhaps one of the only certainties in predicting how the war in Iraq will turn out is the fact that the conflict will be played out on the media stage in a way never witnessed before. The UK’s major terrestrial broadcasters have virtually cleared their schedules to make way for extended news coverage and special… Continue reading Feature: TV News Proves Its Worth In Times Of Crisis
Telewest Communications, the UK’s second largest cable group, today reported narrowing net losses for the year to December but writedowns pushed the company deeper into debt to the tune of $5.3 billion.Underlying earnings increased by 19% to £379 million in 2002 while turnover rose by 2% to £1.35 billion. The company embarked on a cost… Continue reading Telewest Results Hit By Writedowns
Maiden Outdoor has extended its Transvision Network with the launch of a new digital advertising screen at London’s Charing Cross railway station.The new screen (pictured) is designed give advertisers optimum stand-out and is the fifth to be added to the LED Network, which is now capable of reaching 75% of people using London’s main terminal… Continue reading Maiden Expands Transvision Network But Profits Dip
Ofcom’s chief executive, Stephen Carter, has announced the super-regulator’s senior management team, including the appointment of the Prime Minister’s senior policy advisor, Ed Richards, as senior partner for strategy and market development.Richards, who advises Tony Blair on media, telecommunications and the internet, will become an executive member of the Ofcom board, along with Kip Meek,… Continue reading Ofcom Announces Senior Management Team
UK radio revenues at GWR Group are expected to be down by 3.9% in the quarter to 31 March. This is partly because Easter falls after March this year and so does not provide the Q4 boost experienced in 2002 (this is GWR Group’s Q4). The company says that this is in line with its… Continue reading GWR Sees Radio Revenues Down By 3.9% In Q4
The Government is launching an initiative to crackdown on unwanted email spam and strengthen privacy rights for electronic communications.Unwanted commercial spam is a rapidly growing problem around the world and according to the Department of Trade and Industry, unsolicited emails now account for around 40% of global messaging traffic.Under the Government’s new proposals, which will… Continue reading Government To Crack Down On ‘Curse Of Internet’
