Analysts are still unsure as to the impact that the looming conflict in the Middle East will have on the advertising world. Indeed there is a danger, with blanket coverage set to hit our screens, of the effect of the war being overstated.Also On MediaTel Insight Today…Haim Saban Takes ProSiebenSat.1After a protracted bidding process, spanning… Continue reading MediaTel Insight: War And The Ad Economy
UK inflation rose to 3% during February, taking it to its highest level since May 1998, according to the latest figures from the Office Of National Statistics (ONS).The underlying rate, which excludes mortgage interest payments, was pushed up from January’s figure of 2.7% by the rising cost of clothes and shoes.The headline rate of inflation… Continue reading UK Inflation Jumps During February
UK publishing group, Highbury House Communications, was seen in focus yesterday after announcing plans to buy Cabal Communications, which publishes Front, The Real Homes Magazine and Procycling, for around £10 million (see Highbury House To Buy Cabal Comms, As Profits Rise 9%).The group also announced a 9% rise in its own adjusted pre-tax profits for… Continue reading Sharewatch: Highbury House Boosted By Acquisition Plans
The Daily Mail & General Trust has expressed satisfaction with turnover in the first half of its current financial year but warned that the political and economic climate was fostering uncertainty in some of its markets.In a trading statement issued today, DMGT said that growth of 2.4% was achieved in the five months to February… Continue reading DMGT Sends Out Mixed Messages In Trading Update
Channel 4 is believed to be considering the launch of a new free-to-air digital television channel for older viewers, in an attempt to cash in on the success of the recently unveiled Freeview platform.Reports suggest that Channel 4, which already operates pay-TV channels E4 and FilmFour, is looking at the possibility of launching a channel… Continue reading Channel 4 Considers New Free Digital TV Offering
TV cookery programmes have enjoyed a period of spectacular growth over the last few years, with celebrity chefs becoming almost ten a penny. However, following news that the BBC is axing its long-running Food And Drink programme after twenty years on air, Media Planning Group’s Denise Turner looks at whether the genre has gone off… Continue reading NewsLine Column: Has TV Cookery Gone Off The Boil?
Takeaway caffe latte, powdered diet drinks and shower gel have all made it into the basket of goods that the Office Of National Statistics (ONS) uses to measure the rate of UK inflation.The ONS has announced that products such as brown ale, frozen fish in sauce and vinyl floor covering are on their way out… Continue reading Caffe Latte Replaces Brown Ale In ONS Survey
The controversial TV ad for Wrigley’s X-cite chewing gum, which features a man regurgitating a dog, has been taken off air following a record number of complaints from viewers.The ad prompted over 660 complaints to the ITC in its first ten days on air, with outraged parents claiming it had distressed their children.Wrigley’s has apologised… Continue reading Dog Breath Ad Ditched As Complaints Rise
The Walt Disney Company is planning to take advantage of the relaxed radio ownership regulations to be brought in under the Communications Bill (see Government Confirms Relaxation Of Radio Ownership Rules), by launching a national radio network for children.Reports suggest that the company intends to create a £50 million network of 24-hour regional radio stations,… Continue reading Disney To Launch Children’s Radio Network In UK
The latest NRS figures for the six months to January 2003 reveal a relatively static period for overall national newspaper readership, which rose by 1.3% year on year.Increasing coverage of the impending war with Iraq appears to have had a positive effect on the readership of broadsheet newspapers, with the majority of quality titles experiencing… Continue reading NRS National Newspaper Round-Up – January 2003
