Trinity Mirror was the media sector’s big mover on Monday, following reports that the company had spurned a buy-out offer from Apax Partners and Candover last September (see Trinity Mirror Rumoured To Have Received Take-Over Bid). The stock was seen up 5.68%.Elsewhere, Emap was seen in focus after WestLB upgraded the stock to outperform from… Continue reading Sharewatch: Trinity Mirror Rises On Take-Over Speculation
National sports radio station talkSPORT has secured Siemens as the £250,000 sponsor of its evening drivetime show with Richard Kaufman.The deal, which begins this week, will see sponsored daily features appear on the weekday show, as well as competitions to win tickets to Premiership football matches. Branded programming will also run on the station, giving… Continue reading TalkSPORT Secures Siemens As Drivetime Sponsor
Following a week of high-profile sponsorship deals, which saw the Network Chart Show secure a multimillion pound tie-in with Woolworths (see Woolworths Signed As New Chart Show Sponsor), Media Planning Group’s Denise Turner discusses the pros and cons of broadcast sponsorship in the changing media landscape.Last week it was reported on MediaTel NewsLine that that… Continue reading NewsLine Column: Is Sponsorship The Silver Lining?
ITV1 has proved it can still deliver mass-market audiences to advertisers after last night’s Living With Michael Jackson – A Tonight Special, drew an average of 14.1 million viewers to the channel.According to unofficial overnight figures from BARB, the special one-off documentary, which was broadcast between 9pm and 10.50pm, provided ITV1 with a 51.3% audience… Continue reading Michael Jackson Attracts 14 Million To ITV1
Maiden Outdoor has expanded its portfolio of Irish poster sites, with the acquisition of a number of ad panels from National Outdoor Displays.The deal, which was finalised last Friday, valued the sites at £166,700 and will see National Outdoor receive 30,000 ordinary shares in Maiden, as well as £102,902 in cash for the sites.Earlier this… Continue reading Maiden Expands Portfolio Of Irish Poster Sites
Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector.Merrill is forecasting… Continue reading Merrill Lynch Revises Down DTV Growth Forecasts
Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing.The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the internet… Continue reading Research Predicts Rise In New Media Spend During 2003
Radio’s share of daily media consumption has increased to 32%, ensuring that it remains the second most consumed media behind TV, according to new research from the Radio Advertising Bureau (RAB).The Radio Days 3 study shows that radio listeners spend around 3.3 hours tuned in to the radio on an average weekday. This is about… Continue reading Radio Increases Share Of Daily Media Consumption
The digital terrestrial service Freeview is set to provide strong competition for BSkyB and by the end of the decade will have overtaken cable in terms of household penetration. That is according to the latest DTV forecasts from Merrill Lynch.Also On MediaTel Insight Today…US Radio Revenue Grows 6% In 2002 US radio revenue rose by… Continue reading MediaTel Insight: Freeview Moves In On Multi-Channel TV
New research from the London Business School questions some of the fundamental assumptions behind television advertising, by claiming that viewers rarely watch adverts during commercial breaks.The study, which was conducted by assistant professor of marketing, Mark Ritson, shows that viewers will do almost anything during a commercial break, except watch television.Ritson identifies two phenomenon, the… Continue reading TV Viewers Rarely Watch Adverts During Commercial Breaks
