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New research from the London Business School questions some of the fundamental assumptions behind television advertising, by claiming that viewers rarely watch adverts during commercial breaks.The study, which was conducted by assistant professor of marketing, Mark Ritson, shows that viewers will do almost anything during a commercial break, except watch television.Ritson identifies two phenomenon, the… Continue reading TV Viewers Rarely Watch Adverts During Commercial Breaks

Chrysalis Radio’s like for like airtime revenues rose by 18.6% in the five months to 31 January 2003, massively outperforming other major UK operators.In a statement released this morning ahead of the group’s AGM, Chrysalis said that trading remains ‘robust’ and in line with expectations. Excluding the acquisition of LBC and disposal of Galaxy 101… Continue reading Chrysalis Radio Revenues Surge 19% In Last Five Months

Week on week analysis reveals a lacklustre performance for the media sector, which has been shaken by the recent woes of the FTSE.Cable companies were seen in focus following news that a merger between Telewest and NTL will not take place for at least another year (see UK Cable Merger Put On Hold). Telewest saw… Continue reading Sharewatch: Telewest Suffers Following Merger Delay

Viacom Brand Solutions (VBS), which handles sales for Viacom-owned MTV and VH1, is expanding into third party sales and is to take on the recently launched E! Entertainment channel.The deal, which will see VBS take charge of E!’s commercial airtime and sponsorship, represents the first time that the sales house has represented a channel that… Continue reading Viacom Makes First Move In To Third Party Sales

After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA.The findings show that television companies are taking steps to introduce programming… Continue reading Interactive TV Here To Stay, Says IPA Report

Mobile marketing company, 12Snap, has bolstered its senior management team with the promotion of Matt Cotton to the role of director of sales.Cotton will head up customer acquisition activities for the company and will lead a dedicated business development team. In his previous role as commercial director, Cotton helped to launch 12Snap’s media sales division… Continue reading 12Snap Promotes Cotton To Director Of Sales Role

The National Magazine Company is to reissue Audit Bureau of Circulation figures for nine of its titles, including Esquire and Good Housekeeping, after infringing the strict rules that govern bulk sales.The news comes just two weeks before the release of the July to December 2002 ABC magazine audit figures, meaning that media planners and buyers… Continue reading NatMags To Reissue ABC Figures

Trinity Mirror is believed to have been in talks with venture capitalists Apax Partners and Candover about a possible £1.3 billion bid for the newspaper group.Reports suggest that Trinity Mirror chairman, Sir Victor Blank, met with Apax Partners and Candover to discuss an offer for the company late last year. However, the talks are not… Continue reading Trinity Mirror Rumoured To Have Received Take-Over Bid

Media@BAA, the media owner of BAA airports, is launching a campaign to promote the benefits of advertising within the airport environment.The direct mail campaign has been created by Brandhouse WTS to inform UK marketing directors of the range of advertising and sponsorship opportunities available in and around airports.These include airport-terminal advertising, outdoor sites, departure-lounge brand-experiences… Continue reading BAA Promotes Airport Advertising To Marketing Directors

Carlton and Granada’s proposed £2.6 billion merger is expected to be referred to the Competition Commission this week by the Office Of Fair Trading.The two broadcasting giants agreed the terms of the deal last October following months of speculation about the future of the ITV Network (see Carlton And Granada Enter Advanced Merger Talks).It is… Continue reading ITV Merger Set For Competition Commission Referral