Cordiant Communications, the troubled owner of the Bates Worldwide advertising network, was seen in focus yesterday after confirming that a partial break-up of the group is underway, beginning with its Australian operations. The stock was the media sector’s biggest riser, seen up 5%.Elsewhere, Reuters was under pressure after Deutsche Bank slashed its profit forecasts for… Continue reading Sharewatch: Cordiant Improves On Take-Over Speculation
In today’s cluttered media landscape the possibility of advertising overload is increasing and ad-weary consumers appear to be going to greater lengths to avoid the constant stream of marketing messages. However, new research from the RAB reveals that ad avoidance for radio is lower than for any other medium.The Radio Days 3 study into radio… Continue reading Feature: Consumers Stay Switched On For Radio Ads
The BBC’s viewing figures took an unexpected dive last night after it lost transmission during peak-time evening viewing.Million of viewers in South and Central London were left with blank screens after BBC1 and BBC2 went off-air just after 9.30pm, due to a power failure at the Crystal Palace transmitter in South London. BBC1 was back… Continue reading BBC Black-Out Causes Viewing Figures To Dip
Venture capitalists are believed to be circling around Carlton and Granada, assessing the prospect of making a bid for the ITV partners ahead of their planned £2.6bn merger.It is understood that the former head of Channel Five, David Elstein, has been discussing the possibility of a take-over bid with a consortium of VC firms. However,… Continue reading Venture Capitalists Eye Carlton And Granada
More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion.Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year.FMCG companies spent… Continue reading More Than £3.5bn Spent On TV Advertising Last Year
The youth market has been categorised in to eight new sub-brands designed to help advertisers to reach this increasingly lucrative audience.New research from brand consultancy, The Webb Partnership, shows that there are approximately 6.8 million 10 to 18 year-olds living in the UK, with a value of £101 billion to UK businesses.The study claims that… Continue reading Marketers To Target New Teen Sub-Brands
Future Publishing is extending its Edge magazine brand with the launch of a one-off special designed to capitalise on the growing popularity of computer games consoles.The Retro special will consist of 148 pages containing anecdotes and self-contained overviews of the creation of what Future claims is “the most seminal video games in existence”.Retro is targeted… Continue reading Future Publishing Launches Gaming Spin-Off Magazine
Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB).The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led campaigns… Continue reading Research Reflects Strength Of Online Advertising
The newspaper industry was forced to take stock last year as belt tightening and consolidation acted as a brake on spending. Nonetheless, the market appears to have bottomed out and a new set of press forecasts identifies some reasons for optimism in 2003.Also On MediaTel Insight Today…Fortune 500 Companies Increase Online Advertising SpendThe number of… Continue reading MediaTel Insight: Newspaper Market To Stabilise In 2003
National sports radio station talkSPORT has secured Siemens as the £250,000 sponsor of its evening drivetime show with Richard Kaufman.The deal, which begins this week, will see sponsored daily features appear on the weekday show, as well as competitions to win tickets to Premiership football matches. Branded programming will also run on the station, giving… Continue reading TalkSPORT Secures Siemens As Drivetime Sponsor
