In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest, Rigby called on researchers to put aside their territorial claims on what research they can offer… Continue reading MRG Conference: Media Research Is Too Parochial
The ongoing advertising downturn is forcing brands to scrutinise their marketing budgets, making it increasingly imperative for researchers to maximise media effectiveness and demonstrate return on investment.This was the argument put forward by BMRB International’s Christina Hyde at the MRG Conference in Budapest last week. Hyde argued that bringing different research databases together can greatly… Continue reading MRG Conference: Merging Data For Media Effectiveness
Accountability and quantifiability are becoming the key words of our time as the pressure for media researchers to justify what they say about advertising increases, according to Ivor Millman, research consultant at Granada Media.Speaking on the final day of this year’s MRG Conference in Budapest, Millman spoke of ITV’s tvSPAN project which uses the single… Continue reading MRG Conference: Single Source Data For Non-FMCG Brands
Manchester University’s professor of psychology, Geoffrey Beattie, told delegates at last week’s MRG Conference in Budapest that TV is the most powerful communications medium because the brain finds audio visual images easier to process than either text or audio alone.Beattie explained that the TV Matters study, which was commissioned by ITV, exposed 150 participants to… Continue reading MRG Conference: TV And The Brain
The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest last week, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG Conference: Advertising Lacks Ethnic Diversity
Adele Gritten, research manager at PHD, warned delegates at the MRG Conference in Budapest that the dualistic explosion of technology and consumer diversity poses innumerable threats to the long-term future of the media research industry.Gritten, the author of this year’s prize winning young person’s paper, argued that researchers need to “keep re-inventing the wheel” with… Continue reading MRG Conference: Media Research In A Changing World
Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media and… Continue reading MRG Conference: Daily Life Study Gets Digital
COI head of media, Jeremy Found, used his Keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry.He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get media… Continue reading MRG Conference: Research Has Never Been So Important
Week on week analysis of the media sector saw stocks extending gains almost across the board after some positive results and upgrades across the sector.ITV partners Carlton and Granada were seen in focus on news that they are to push ahead with an application for a merger to the Office Of Fair Trading. The stocks… Continue reading Sharewatch
