The Communications Bill will create larger media owners which can use their power to force agency groups to work together to produce better research, according to Carlton TV’s marketing director, Fran Cassidy.Delivering her Keynote speech at this year’s MRG Conference in Budapest, Cassidy warned researchers that media planners could turn to “blander” research tools as… Continue reading MRG Conference: Media Mergers Will Create Better Research
The IPA’s research director, Lynne Robinson, admitted at this year’s MRG Conference in Budapest that 2002 has been a poor year in terms of joint industry media research contracts.Delivering the final soap box session of the conference, she said: “Almost all industry contracts have ranged from being in complete turmoil to coming under fire from… Continue reading MRG Conference: Joint Media Research Contracts Under Fire
Week on week analysis of the media sector saw stocks extending gains almost across the board after some positive results and upgrades across the sector.ITV partners Carlton and Granada were seen in focus on news that they are to push ahead with an application for a merger to the Office Of Fair Trading. The stocks… Continue reading Sharewatch
Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West
In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest, Rigby called on researchers to put aside their territorial claims on what research they can offer… Continue reading MRG Conference: Media Research Is Too Parochial
The ongoing advertising downturn is forcing brands to scrutinise their marketing budgets, making it increasingly imperative for researchers to maximise media effectiveness and demonstrate return on investment.This was the argument put forward by BMRB International’s Christina Hyde at the MRG Conference in Budapest last week. Hyde argued that bringing different research databases together can greatly… Continue reading MRG Conference: Merging Data For Media Effectiveness
Accountability and quantifiability are becoming the key words of our time as the pressure for media researchers to justify what they say about advertising increases, according to Ivor Millman, research consultant at Granada Media.Speaking on the final day of this year’s MRG Conference in Budapest, Millman spoke of ITV’s tvSPAN project which uses the single… Continue reading MRG Conference: Single Source Data For Non-FMCG Brands
Manchester University’s professor of psychology, Geoffrey Beattie, told delegates at last week’s MRG Conference in Budapest that TV is the most powerful communications medium because the brain finds audio visual images easier to process than either text or audio alone.Beattie explained that the TV Matters study, which was commissioned by ITV, exposed 150 participants to… Continue reading MRG Conference: TV And The Brain
The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest last week, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG Conference: Advertising Lacks Ethnic Diversity
Adele Gritten, research manager at PHD, warned delegates at the MRG Conference in Budapest that the dualistic explosion of technology and consumer diversity poses innumerable threats to the long-term future of the media research industry.Gritten, the author of this year’s prize winning young person’s paper, argued that researchers need to “keep re-inventing the wheel” with… Continue reading MRG Conference: Media Research In A Changing World
