Manchester University’s professor of psychology, Geoffrey Beattie, told delegates at last week’s MRG Conference in Budapest that TV is the most powerful communications medium because the brain finds audio visual images easier to process than either text or audio alone.Beattie explained that the TV Matters study, which was commissioned by ITV, exposed 150 participants to… Continue reading MRG Conference: TV And The Brain
The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest last week, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG Conference: Advertising Lacks Ethnic Diversity
The media sector extended the week’s gains on Thursday, despite light volumes due to the Thanksgiving holiday in the US, although market confidence was dented by the terrorist attacks in Kenya.On the corporate newsfront, DMGT extended gains by 3.28% after releasing results which indicated a revival in the recession-battered advertising market. Granada and Carlton shares… Continue reading Sharewatch
Ex-FHM editor Mike Soutar is to take editorial charge of the entire IPC magazine business, as part of a wide ranging shake-up across the group, which is preparing for a number of new launches.Soutar, who was previously managing director of IPC Ignite, will be responsible for the development of new magazine brands across the portfolio.… Continue reading IPC Shakes Up Management For New Launches
Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG 2002: The Media Landscape – East & West
Freeserve has secured a deal with Dating Direct which will see the matchmaking service advertised across its women’s channel for a minimum of six months.The campaign aims to increase the traffic to Dating Direct and adverts for the service will appear on the sex & love, health, beauty and horoscope zones of Freeserve’s homepage.There will… Continue reading Freeserve Hits It Off With Dating Direct
The opening session of Thursday’s MRG Conference in Budapest saw managing partner of Naked Communications, Jon Wilkins, criticise the structure of some of the UK’s major advertising agencies for preventing media research from taking its place at the “top table”.Wilkins, who was offering his personal view on the state of the industry, told delegates that… Continue reading MRG Conference: Agency Structure Thwarts Media Research
Ray Kelly, ex-Chairman and CEO of Carat, has been appointed to the board of business to business agency, Just Media, as a non-executive director.Kelly, who is also a non-executive director of London Weekend Television, has over 35 years experience in the ad industry. He became Chairman & CEO of Carat UK in 1990 and oversaw… Continue reading Just Media Appoints Carat’s Ex-CEO To The Board
The Daily Mail and General Trust Group is preparing itself for an all-out battle as Northern and Shell, parent company of the Express titles, plans to launch a free London paper (see Desmond Plans To Launch New Evening Paper For London) to rival the Metro and Evening Standard.Peter Williams, the finance director of the DMGT,… Continue reading DMGT Poised For Desmond Offensive
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought bang up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media… Continue reading MRG Conference: Daily Life Study Gets Digital
