Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media and… Continue reading MRG Conference: Daily Life Study Gets Digital
COI head of media, Jeremy Found, used his Keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry.He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get media… Continue reading MRG Conference: Research Has Never Been So Important
Chris Banford, senior marketing executive at Northcliffe Newspapers and Joanne Willbraham, director of TNS Media, had the challenging task of convincing delegates at this year’s MRG Conference that there’s more to regional newspapers than stories about “cats up trees”.Banford presented the results of what he claimed to be the “most ambitious” audience page traffic study… Continue reading MRG Conference: Discovering The Reader Dynamic
The media sector extended the week’s gains on Thursday, despite light volumes due to the Thanksgiving holiday in the US, although market confidence was dented by the terrorist attacks in Kenya.On the corporate newsfront, DMGT extended gains by 3.28% after releasing results which indicated a revival in the recession-battered advertising market. Granada and Carlton shares… Continue reading Sharewatch
Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG 2002: The Media Landscape – East & West
The opening session of Thursday’s MRG Conference in Budapest saw managing partner of Naked Communications, Jon Wilkins, criticise the structure of some of the UK’s major advertising agencies for preventing media research from taking its place at the “top table”.Wilkins, who was offering his personal view on the state of the industry, told delegates that… Continue reading MRG Conference: Agency Structure Thwarts Media Research
The Daily Mail and General Trust Group is preparing itself for an all-out battle as Northern and Shell, parent company of the Express titles, plans to launch a free London paper (see Desmond Plans To Launch New Evening Paper For London) to rival the Metro and Evening Standard.Peter Williams, the finance director of the DMGT,… Continue reading DMGT Poised For Desmond Offensive
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought bang up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media… Continue reading MRG Conference: Daily Life Study Gets Digital
Audience figures for Celebrity Big Brother have fallen to an average of 4.2 million, a considerable drop from the last series.Although the current run had a promising start, with a peak audience of 7.2 million and considerable coverage in the red-tops, the format’s popularity seems to be faltering. Commentators have suggested that the show has… Continue reading Celebrity Big Brother Suffers From Reality TV Fatigue
