In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest on Thursday morning, Rigby called on researchers to put aside their territorial claims on what research… Continue reading MRG 2002: Describe The Wine Don’t Count the Bottles
The ITC has received a request from British Sky Broadcasting (Sky) for consent to broadcast live and exclusive coverage of the Cricket World Cup in 2003. Rules for television coverage of listed events are set out in the ITC Code on Sports and Other Listed and Designated Events (revised January 2002). Part of the World… Continue reading Sky To Extend Cricket Coverage
The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest yesterday afternoon, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG 2002: Advertising Lacks Ethnic Diversity
Media research needs to be “slimmer and more effective” if it is to maintain its importance in the rapidly changing media environment, according to Publicis’ chief strategic officer, Derek Morris.Delivering the opening keynote lecture at this year’s MRG Conference in Budapest on Wednesday afternoon, Morris told delegates that the research industry had “lost its way”… Continue reading MRG Conference: Media Research Needs To Be Slimmer And More Effective
Emap’s Kerrang! magazine has appointed its youngest ever editor, 26-year-old Ashley Bird.Bird began his career as a freelancer for rival music title, Melody Maker whilst still a student at Bournemouth University. After graduating, he joined Kerrang! as reviews editor, a post he held for two-and-a-half years before going freelance.Bird commented on his appointment: “Kerrang! has… Continue reading Kerrang! Announces New Editor
Ex-FHM editor Mike Soutar is to take editorial charge of the entire IPC magazine business, as part of a wide ranging shake-up across the group, which is preparing for a number of new launches.Soutar, who was previously managing director of IPC Ignite, will be responsible for the development of new magazine brands across the portfolio.… Continue reading IPC Shakes Up Management For New Launches
Freeserve has secured a deal with Dating Direct which will see the matchmaking service advertised across its women’s channel for a minimum of six months.The campaign aims to increase the traffic to Dating Direct and adverts for the service will appear on the sex & love, health, beauty and horoscope zones of Freeserve’s homepage.There will… Continue reading Freeserve Hits It Off With Dating Direct
Ray Kelly, ex-Chairman and CEO of Carat, has been appointed to the board of business to business agency, Just Media, as a non-executive director.Kelly, who is also a non-executive director of London Weekend Television, has over 35 years experience in the ad industry. He became Chairman & CEO of Carat UK in 1990 and oversaw… Continue reading Just Media Appoints Carat’s Ex-CEO To The Board
Media stocks continued their bullish course on Wednesday, despite the bearish sentiment of the chancellor’s pre-budget proposals, as investors were cheered by positive results.It was a busy day on the corporate newsfront; Granada posted results above analyst expectations (see Granada Unbowed Despite Fall In Profits) and brought in city heavyweight and chief executive of HBOS,… Continue reading Sharewatch
BBC Radio One’s breakfast show, hosted by Sara Cox, has been investigated by broadcasting watchdogs after accidentally playing a cocaine-snorting sequence on a record by Eminem.The Broadcasting Standards Commission launched an investigation after a breakfast show listener complained about the incident in May.However, they decided to take no further action after the BBC said the… Continue reading BSC Puts BBC Breakfast Show Under Pressure
