Freeserve has secured a deal with Dating Direct which will see the matchmaking service advertised across its women’s channel for a minimum of six months.The campaign aims to increase the traffic to Dating Direct and adverts for the service will appear on the sex & love, health, beauty and horoscope zones of Freeserve’s homepage.There will… Continue reading Freeserve Hits It Off With Dating Direct
The opening session of Thursday’s MRG Conference in Budapest saw managing partner of Naked Communications, Jon Wilkins, criticise the structure of some of the UK’s major advertising agencies for preventing media research from taking its place at the “top table”.Wilkins, who was offering his personal view on the state of the industry, told delegates that… Continue reading MRG Conference: Agency Structure Thwarts Media Research
Ray Kelly, ex-Chairman and CEO of Carat, has been appointed to the board of business to business agency, Just Media, as a non-executive director.Kelly, who is also a non-executive director of London Weekend Television, has over 35 years experience in the ad industry. He became Chairman & CEO of Carat UK in 1990 and oversaw… Continue reading Just Media Appoints Carat’s Ex-CEO To The Board
The Daily Mail and General Trust Group is preparing itself for an all-out battle as Northern and Shell, parent company of the Express titles, plans to launch a free London paper (see Desmond Plans To Launch New Evening Paper For London) to rival the Metro and Evening Standard.Peter Williams, the finance director of the DMGT,… Continue reading DMGT Poised For Desmond Offensive
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought bang up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media… Continue reading MRG Conference: Daily Life Study Gets Digital
Audience figures for Celebrity Big Brother have fallen to an average of 4.2 million, a considerable drop from the last series.Although the current run had a promising start, with a peak audience of 7.2 million and considerable coverage in the red-tops, the format’s popularity seems to be faltering. Commentators have suggested that the show has… Continue reading Celebrity Big Brother Suffers From Reality TV Fatigue
ITV News Channel has achieved its highest audience yet with the Roma vs. Arsenal football match, which achieved peak audiences of over 1 million last night.The match provided the recently launched channel with a 8.96% audience share in the 7.45 to 9.30pm viewing slot. It also helped the news channel to its highest recorded audience… Continue reading ITV News Scores With Champions League Football
The Evening Standard has appointed former Marks & Spencer advertising chief, Matthew Chambers, as brand controller and has overhauled its ad sales department in a bid to stem declining advertising revenues.Chambers will report directly to Mike Anderson, the new managing director at the evening daily, who is overseeing the restructuring. He will work alongside ex-CIA… Continue reading Evening Standard Overhauls Ad & Sales Team
The Marketing and Sales Standards Setting Body (MSSSB) has announced details of its first project, which aims to create national standards in marketing education and greater clarity in the field.The MSSSB was set up in September in conjunction with the Department for Education and Skills (DfES) with the aim of providing greater accountability and clarity… Continue reading New Marketing Body To Set National Standards
Chrysalis Radio has announced Jane Moore, who is best know for her weekly column in The Sun, will co-host the breakfast show when the station relaunches in January.Moore has 17 years experience in national newspapers and prior to starting her column at The Sun she was women’s editor for the red-top. She has also presented… Continue reading Jane Moore To Join LBC Breakfast Show
