Channel 4 and Channel 5 are understood to be preparing to approach competition regulators to prevent the creation of a single ITV on the grounds that it will control too much of the TV advertising market.Carlton and Granada announced plans to merge earlier this month ending a period of intense speculation about the future of… Continue reading Rival Commercial Broadcasters Challenge £2.6bn ITV Merger
Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch.The broker says that whilst the rationale behind the strategy is sound (adding that something does need to be done after “years of mismanagement”), the paper is unlikely to… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector
Week-on-week analysis of the media sector saw stocks mixed as investors considered negative guidance from major banks over the speed of the advertising recession and continued geopolitical uncertainty.Reuters was seen down 6.84%, despite heavy losses due to continued concern over weakness in the corporate finance sector. The group has also reportedly denied speculation that Unilever… Continue reading Sharewatch
The Millennium Stadium, Old Trafford and Murrayfield are just a few of the high-profile venues secured by Stadia, a new national advertising contractor set up to target sports fans at stadia across the country.The company, which was set up by former Wwwatt sales and marketing executive Ben Caulfield, specialises in placing ads on seat backs… Continue reading Stadia Targets Sports Fans With Seat-Back Ads
Freeserve has raised the stakes in the broadband price war by announcing plans to cut the cost of its high-speed internet package by 7%.The move, which will reduce the cost of Freeserve’s monthly subscription fee to £27.99, matches the price cut implemented by its main rival, AOL, earlier this month (see Broadband Connections Break The… Continue reading Freeserve Ups Stakes With Broadband Price Cut
Emap-owned FHM.com is moving into paid-for content with the launch of its High Street Honeys Uncut offering.The subscription only zone will require readers to pay £1 per month for access to a previously unseen database of pictures from the High Street Honeys supplement, which was published with October’s issue of FHM.The supplement was the result… Continue reading FHM Moves Into Paid-For Online Content
AOL and Lycos have voiced their enthusiasm for putting their online services on digital television in the UK.A spokesperson for AOL told NewsLine: “An awful lot of households have got digital television and while the usage is still relatively low, it represents a huge opportunity. The medium clearly has potential in the long run.”Interaction, convergence… Continue reading UK Internet Portals Look To Digital TV For The Future
OMDtvi has launched its first interactive advert for blue-chip financial group Barclaycard.The ad, which will be screened on the Sky Digital platform, will allow viewers to access an interactive digital zone specially created to allow users to receive more information about Barclaycard services.Barclaycard is testing the water with the new advertising campaign and is hoping… Continue reading OMDtvi Launches Interactive TV Ad For Barclaycard
ITV1 has today unveiled its new on-air identity which will launch next Monday as part of major overhaul designed to created a unified ITV1 brand.The channel’s new-look, which is the most extensive in its history, includes over 100 new idents designed to reflect a more coherent ITV1 brand, a new portfolio of on-screen graphics and… Continue reading ITV1 Reveals New On Screen Identity To Launch Next Week
Granada has announced that BMW’s Mini is to continue its sponsorship of ITV1’s comedy drama Cold Feet for the fifth and final series.The deal includes full broadcast sponsorship of the programme, website presence on www.coldfeetonline.co.uk and a hotlink through to the Mini website. WCRS is responsible for the media planning and creative work and will… Continue reading Granada Gets Cold Feet Over Mini Sponsorship
