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Sponsorship marketing company, Sponsorshiponline, is preparing to celebrate its second birthday next week.Despite the difficult market conditions, the company, which was established to allow sponsorship seekers to market their opportunities to potential sponsors and agencies, now has over 7,000 registers users and offers a range of sponsorship services.Sponsorship is becoming an increasingly popular way for… Continue reading Sponsorshiponline To Celebrate Second Birthday

The creation of a single ITV company took another step forward this morning, as its proponents, Carlton and Granada, announced further details of an agreed merger plan.The two companies claim that a single ITV entity will “help to create a virtuous circle of maximising investment in quality programming, leading to increased viewing, generating greater advertising… Continue reading Carlton And Granada Move Closer To £2.6bn Single ITV Company

ITV has appointed controller of CBBC, Nigel Pickard, as its new director of programmes, replacing David Liddiment who leaves the Network at the end of the year (see Liddiment Quits ITV Director Of Channels Role).As controller of CBBC Pickard is responsible for the commissioning, production and scheduling of children’s and youth programming for BBC Television.… Continue reading ITV Appoints New Director Of Programmes

Digital marketing company, ValueClick, has been appointed by Streetmap to handle all of its advertising sales.The deal, which was signed after a six-month testing period, will see ValueClick’s media sales team manage all of Streetmap.co.uk‘s advertising inventory.Kate Sutton, commercial director of Streetmap, commented: “Advertising is vital to us- the majority of our users access map… Continue reading ValueClick Lands Ad Deal With Streetmap

Channel 4 has announced it is to invest £430m in programming next year but has claimed its 20th anniversary “doesn’t feel like an appropriate time for a celebration”.It has been a relatively bad year for Channel 4, which has suffered from the closure of its Film Four production arm and the expense of establishing digital… Continue reading Channel 4 To Invest £430m In Programming In 2003

Carlton and Granada saw shares fall yesterday following a negative broker comment in the wake of their recent merger announcement (see Carlton And Granada Enter Advanced Merger Talks). According to reports, JP Morgan said the upside to the deal was now priced in, but the regulatory hurdles to be climbed remain significant. Carlton was down… Continue reading Sharewatch

As 2002 plays out and plans are made for 2003, Kate Sergeant, consultant at Media Audits, explains why the long term structural decline of ITV is key to media planners.Life used to be a lot simpler in the UK TV Market. Agencies could estimate the number of ratings they needed to buy to deliver to… Continue reading NewsLine Column: ITV’s Falling Share – The Media Planning Rules Are Changing

Jim Hytner, commercial director of ITV, has criticised the BBC for losing sight of its public service remit and has accused the Corporation’s director general, Greg Dyke, of using the licence fee in an “irresponsible, almost criminal” way.Speaking in a purely personal capacity at this year’s Media Question Time event, Hytner, who is just weeks… Continue reading Hytner Criticises Dyke For Misuse Of The Licence Fee

In a world of fragmentation and vast technological change newspapers are still a valued form of media, according to panellists at this year’s annual Media Question Time.Despite the increasing popularity of the internet as a news medium, Mike Anderson, recently appointed as managing director of the Evening Standard, believes that newspapers are successfully adapting to… Continue reading Newspapers Are Adapting To The New Media Environment

Online ad agency, DoubleClick, has secured a global partnership with Carat that will see it become the preferred ad-serving provider for the group’s operations.Under the new deal Doubleclick will provide ad serving solutions to all of Carat’s Interactive businesses, including Renault and Vodafone for the next two years. Last month Doubleclick secured a similar deal… Continue reading Doubleclick Lands Global Partnership With Carat