Regional press is effective in raising brand awareness and converting ad-recognition into sales when used alongside an outdoor campaign, according to a major advertising effectiveness study carried out by the Newspaper Society.The study, which followed the effects of a national campaign for Imperial Leather, shows that a combination of regional press and outdoor advertising is… Continue reading Regional Press Is Effective In Building Brand Awareness
IPC has announced that Scott Manson is to take over from Keith Kendrick as editor of its flagship men’s lifestyle title Loaded.Kendrick, who joined Loaded just 18 months ago from IPC’s women’s title Chat, is moving on to the newly created position of group editor of new product development at IPC Ignite.Manson, previously Loaded‘s deputy… Continue reading Scott Manson Appointed New Editor Of Loaded
Sponsorship marketing company, Sponsorshiponline, is preparing to celebrate its second birthday next week.Despite the difficult market conditions, the company, which was established to allow sponsorship seekers to market their opportunities to potential sponsors and agencies, now has over 7,000 registers users and offers a range of sponsorship services.Sponsorship is becoming an increasingly popular way for… Continue reading Sponsorshiponline To Celebrate Second Birthday
Panellists at last night’s annual Media Question Time Event welcomed the prospect of a single ITV, advising Carlton and Granada to push ahead with their proposed merger plans.The prospect of a consolidated ITV has received a mixed reception from advertisers wary over the impact that a single ITV sales house could have on the market… Continue reading Carlton And Granada Merger Will Aid Dysfunctional ITV
Haymarket, the magazine publisher owned by Lord Heseltine, has announced a loss of £7.2 million for 2001. While turnover was unchanged at £161 million, pre-tax profits slipped from £30.8 million in 2000 to £20.4 million last year.The company cited the advertising recession as the primary reason for the decline, with the business-to-business sector suffering the… Continue reading Haymarket Profits Hit By Advertising Downturn
A panel of influential media figures at this year’s Media Question Time have voiced support for a return to full service advertising agencies.Separating an advertiser’s media planning and buying from its creative agency has been an ongoing trend for the better part of three decades. However, panellists questioned if this trend was in the interest… Continue reading MQT Panel Advocates Return To Full Service Agencies
Taxi Promotions has extended its contract to promote Gentlemen’s club, Spearmint Rhino, for the next twelve months.The deal, which is an extension of the club’s existing contract (see Gentlemen’s Club Orders 100 Taxis For Promotion), makes use of the London Superside package and sees 200 ad panels appear on 100 taxis in and around the… Continue reading Taxi Promotions Gets Fresh With Spearmint Rhino Contract
Carlton and Granada saw shares fall yesterday following a negative broker comment in the wake of their recent merger announcement (see Carlton And Granada Enter Advanced Merger Talks). According to reports, JP Morgan said the upside to the deal was now priced in, but the regulatory hurdles to be climbed remain significant. Carlton was down… Continue reading Sharewatch
As 2002 plays out and plans are made for 2003, Kate Sergeant, consultant at Media Audits, explains why the long term structural decline of ITV is key to media planners.Life used to be a lot simpler in the UK TV Market. Agencies could estimate the number of ratings they needed to buy to deliver to… Continue reading NewsLine Column: ITV’s Falling Share – The Media Planning Rules Are Changing
Jim Hytner, commercial director of ITV, has criticised the BBC for losing sight of its public service remit and has accused the Corporation’s director general, Greg Dyke, of using the licence fee in an “irresponsible, almost criminal” way.Speaking in a purely personal capacity at this year’s Media Question Time event, Hytner, who is just weeks… Continue reading Hytner Criticises Dyke For Misuse Of The Licence Fee
