Online advertising accounted for 1.6% of the UK’s total media expenditure during the first half of 2002, according to the findings of a new internet information service from Nielsen Media Research.The recently launched online adspend measurement service has been created to allow advertisers and their agencies to accurately measure their competitors internet activity and plan… Continue reading Nielsen Launches Online Adspend Measurement System
The latest ABC figures for national newspaper circulation during September show that there was not a great deal of change in the overall circulation of newspapers, which increased by 0.4% month on month.One of the most significant increases in percentage terms was experienced by The Sunday Times, which saw circulation rise by 5% during September… Continue reading ABC National Newspaper Round-Up – September 2002
Channel 4 has announced that David Brook is stepping down as director of marketing and strategy to launch a new brand and content development business.Brook joined Channel 4 in 1997 as director of strategy and development after successfully completing the launch of Channel Five. Whilst at Channel 4 he was responsible for developing the cross-platform… Continue reading Channel 4 Loses Director Of Marketing And Strategy
The underlying rate of inflation in the UK rose by 2.1% last month to its highest level since April, according to the latest figures from the Office Of National Statistics (ONS).The rate of inflation, whilst higher than expected, is still well below the Government’s target rate of 2.5%. According to reports, the figures could mean… Continue reading UK Inflation Shows Unexpected Rise During September
The ASA has upheld complaints against two national press ads for Vodafone after it was claimed they were sexually gratuitous.The ads were featured in Time Out, The Guardian‘s Guide supplement and The Times’ Play magazine. One ad depicted a partly clothed couple against a wall and the other showed a couple on the bonnet of… Continue reading ASA Censures Sexually Gratuitous Vodafone Ads
Media Stocks were seen up on Tuesday cheered by a positive start to third quarter earnings in the US and positive UK inflation data.BSkyB was the sector’s biggest riser, up 13.02% to 573p.Meanwhile, Carlton and Granada remained in focus following their recent merger announcement (see Carlton And Granada Enter Advanced Merger Talks). City analysts had… Continue reading Sharewatch
The optimism that permeated the UK advertising industry earlier this year appears to have diminished with marketing budgets being revised downwards for the first time since Q4 2001.The Bellwether Report from the IPA indicates that confidence among media and marketing professionals has declined in the last three months. However, the third quarter is traditionally seen… Continue reading Feature: Has The Bell Tolled For Ad Recovery?
The Mobile Marketing Association (MMA) has announced that chairman, Steve Wunker, is to step down in response to the increasing demands made by the “phenomenal growth” of the industry.Wunker will be replaced temporarily by Lars Becker, CEO of Flytxt and Jeremy Wright, CEO of Enpocket, who will be interim deputy chairman.Becker commented: “We are at… Continue reading MMA Announces Management Shake-Up
Regional press is effective in raising brand awareness and converting ad-recognition into sales when used alongside an outdoor campaign, according to a major advertising effectiveness study carried out by the Newspaper Society.The study, which followed the effects of a national campaign for Imperial Leather, shows that a combination of regional press and outdoor advertising is… Continue reading Regional Press Is Effective In Building Brand Awareness
IPC has announced that Scott Manson is to take over from Keith Kendrick as editor of its flagship men’s lifestyle title Loaded.Kendrick, who joined Loaded just 18 months ago from IPC’s women’s title Chat, is moving on to the newly created position of group editor of new product development at IPC Ignite.Manson, previously Loaded‘s deputy… Continue reading Scott Manson Appointed New Editor Of Loaded
