The Chrysalis-owned Galaxy Network is launching a six-figure TV ad campaign aimed at extending its reach amongst youth consumers.The campaign launches tomorrow across the MTV network, E4, Trouble and Bravo. It includes three different executions, all of which feature the strapline “The dance and R&B you salute” against a soundtrack of core Galaxy artists including… Continue reading Galaxy Targets Youth Consumers With Six-Figure TV Push
BT has joined forces with Sky to offer discounted high-speed internet access as part of its effort to reach 5 million broadband users by 2006.The deal will give new and existing subscribers to Sky Digital £80 off the price of equipment for BT Broadband. It builds on the reciprocal relationship between the two companies, which… Continue reading BT Teams Up With Sky For Cut Price Broadband Promo
Regional press is effective in raising brand awareness and converting ad-recognition into sales when used alongside an outdoor campaign, according to a major advertising effectiveness study carried out by the Newspaper Society.The study, which followed the effects of a national campaign for Imperial Leather, shows that a combination of regional press and outdoor advertising is… Continue reading Regional Press Is Effective In Building Brand Awareness
IPC has announced that Scott Manson is to take over from Keith Kendrick as editor of its flagship men’s lifestyle title Loaded.Kendrick, who joined Loaded just 18 months ago from IPC’s women’s title Chat, is moving on to the newly created position of group editor of new product development at IPC Ignite.Manson, previously Loaded‘s deputy… Continue reading Scott Manson Appointed New Editor Of Loaded
Sponsorship marketing company, Sponsorshiponline, is preparing to celebrate its second birthday next week.Despite the difficult market conditions, the company, which was established to allow sponsorship seekers to market their opportunities to potential sponsors and agencies, now has over 7,000 registers users and offers a range of sponsorship services.Sponsorship is becoming an increasingly popular way for… Continue reading Sponsorshiponline To Celebrate Second Birthday
The creation of a single ITV company took another step forward this morning, as its proponents, Carlton and Granada, announced further details of an agreed merger plan.The two companies claim that a single ITV entity will “help to create a virtuous circle of maximising investment in quality programming, leading to increased viewing, generating greater advertising… Continue reading Carlton And Granada Move Closer To £2.6bn Single ITV Company
ITV has appointed controller of CBBC, Nigel Pickard, as its new director of programmes, replacing David Liddiment who leaves the Network at the end of the year (see Liddiment Quits ITV Director Of Channels Role).As controller of CBBC Pickard is responsible for the commissioning, production and scheduling of children’s and youth programming for BBC Television.… Continue reading ITV Appoints New Director Of Programmes
Digital marketing company, ValueClick, has been appointed by Streetmap to handle all of its advertising sales.The deal, which was signed after a six-month testing period, will see ValueClick’s media sales team manage all of Streetmap.co.uk‘s advertising inventory.Kate Sutton, commercial director of Streetmap, commented: “Advertising is vital to us- the majority of our users access map… Continue reading ValueClick Lands Ad Deal With Streetmap
Channel 4 has announced it is to invest £430m in programming next year but has claimed its 20th anniversary “doesn’t feel like an appropriate time for a celebration”.It has been a relatively bad year for Channel 4, which has suffered from the closure of its Film Four production arm and the expense of establishing digital… Continue reading Channel 4 To Invest £430m In Programming In 2003
The ASA has upheld complaints against two national press ads for Vodafone after it was claimed they were sexually gratuitous.The ads were featured in Time Out, The Guardian‘s Guide supplement and The Times’ Play magazine. One ad depicted a partly clothed couple against a wall and the other showed a couple on the bonnet of… Continue reading ASA Censures Sexually Gratuitous Vodafone Ads
