Granada has announced that Walkers Snacks is to sponsor ITV1’s Saturday morning children’s show SM:TV.The sponsorship, which was brokered by MediaVest, will begin on the 16 November and will run for 12-months. Abbott Mead VickersBBDO is designing the creative concept for the credits, which will feature a variety of Walkers brands throughout the year, starting… Continue reading Granada Secures Walkers To Sponsor SM:TV
ITV Digital, the defunct pay-TV operator, has been put into liquidation and the trail of creditors which includes BSkyB, the Football League and Crown Castle International will see little of the £1.25 billion due to them.Liquidator, Grant Thornton, has valued the company’s remaining assets at £27.3 million, a paltry sum compared with the £1 billion… Continue reading ITV Digital Creditors Lose More Than £1 Billion
AOL and Lycos have voiced their enthusiasm for putting their online services on digital television in the UK.A spokesperson for AOL told NewsLine: “An awful lot of households have got digital television and while the usage is still relatively low, it represents a huge opportunity. The medium clearly has potential in the long run.”Interaction, convergence… Continue reading UK Internet Portals Look To Digital TV For The Future
Trinity Mirror’s revamp of the Mirror and other main national titles is unlikely to result in any substantial increase in circulation, according to analysts at Merrill Lynch.The broker says that whilst the rationale behind the strategy is sound (adding that something does need to be done after “years of mismanagement”), the paper is unlikely to… Continue reading Mirror Revamp Unlikely To Bear Fruit In Declining Sector
Media stocks were under pressure on Wednesday after a profit warning from Reuters and widespread profit-taking across London equity markets.Reuters saw the sector’s biggest loss with shares slipping 22.72% to a 12-year low. According to reports, the stock has fallen 76% this year as subscription levels from its core investment banking business continue to slide.… Continue reading Sharewatch
BBC1 gained its highest Wednesday night audience for over a year last night with a peak of 10.6 million people tuning in for the England versus Macedonia Euro 2004 qualifier.The average audience for the BBC’s coverage of the game was 9.3 million, which equates to a 39% share of viewing. Despite the record viewing figures… Continue reading BBC Scores With England’s Disappointing Draw
The Chrysalis-owned Galaxy Network is launching a six-figure TV ad campaign aimed at extending its reach amongst youth consumers.The campaign launches tomorrow across the MTV network, E4, Trouble and Bravo. It includes three different executions, all of which feature the strapline “The dance and R&B you salute” against a soundtrack of core Galaxy artists including… Continue reading Galaxy Targets Youth Consumers With Six-Figure TV Push
BT has joined forces with Sky to offer discounted high-speed internet access as part of its effort to reach 5 million broadband users by 2006.The deal will give new and existing subscribers to Sky Digital £80 off the price of equipment for BT Broadband. It builds on the reciprocal relationship between the two companies, which… Continue reading BT Teams Up With Sky For Cut Price Broadband Promo
The BBC has unveiled the logo for its new digital youth channel, BBC3, which is due to launch early next year.The logo spells out the word “three” in slanted blue print and is the first part of the new BBC3 brand identity, the cost of which is rumoured to have run into six-figures. Developed by… Continue reading BBC Unveils Logo For New Digital Youth Channel
Channel 4 has today announced details of the most radical restructure in its 20-year history, including proposals for up to 200 job losses and a major shake-up of its senior management team.The channel’s chief executive, Mark Thompson, told staff at a meeting earlier today that he plans to reduce the headcount of the main Channel… Continue reading Channel 4 Announces Most Radical Restructure In 20 Years
