The IPA’s quarterly Bellwether report, published today, has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows… Continue reading IPA’s Bellwether Report Dampens Hopes Of Early Recovery
ITV executives may secretly be relieved that the Network failed to win the digital terrestrial television licence that was put up for grabs this summer, according to the company’s marketing director, Jim Hytner, (pictured).Speaking candidly and offering a personal, rather than corporate insight, Hytner told MediaTel Group’s Media Question Time event last night that he… Continue reading Hytner Is ‘Relieved’ That ITV Did Not Win DTT Licence
Panellists at last night’s annual Media Question Time Event welcomed the prospect of a single ITV, advising Carlton and Granada to push ahead with their proposed merger plans.The prospect of a consolidated ITV has received a mixed reception from advertisers wary over the impact that a single ITV sales house could have on the market… Continue reading Carlton And Granada Merger Will Aid Dysfunctional ITV
Haymarket, the magazine publisher owned by Lord Heseltine, has announced a loss of £7.2 million for 2001. While turnover was unchanged at £161 million, pre-tax profits slipped from £30.8 million in 2000 to £20.4 million last year.The company cited the advertising recession as the primary reason for the decline, with the business-to-business sector suffering the… Continue reading Haymarket Profits Hit By Advertising Downturn
A panel of influential media figures at this year’s Media Question Time have voiced support for a return to full service advertising agencies.Separating an advertiser’s media planning and buying from its creative agency has been an ongoing trend for the better part of three decades. However, panellists questioned if this trend was in the interest… Continue reading MQT Panel Advocates Return To Full Service Agencies
Taxi Promotions has extended its contract to promote Gentlemen’s club, Spearmint Rhino, for the next twelve months.The deal, which is an extension of the club’s existing contract (see Gentlemen’s Club Orders 100 Taxis For Promotion), makes use of the London Superside package and sees 200 ad panels appear on 100 taxis in and around the… Continue reading Taxi Promotions Gets Fresh With Spearmint Rhino Contract
Week on week analysis of the media sector shows stocks depressed by weakness on Wall Street, the prospect of military strikes against Iraq and downbeat economic news.Carlton and Granada were in focus last week following news of advanced merger talks that could lead to the creation of a single ITV (see Carlton And Granada Enter… Continue reading Sharewatch
Fox Kids is promoting its half-term programming and its new cartoon, Shin Chan, with a free A5 comic in The Sun and a TV advertising campaign.The promotion will see the comic inserted into 3 million copies of The Sun on Saturday 19th October. During the October half-term week the Fox Kids channel will be branded… Continue reading Fox Kids Teams Up With The Sun For Cartoon Promotion
Tonight will see MediaTel Group’s fourth annual Media Question Time take place at One Great George Street, Westminster, with a top media panel debating key industry issues under the chairmanship of BBC media correspondent Torin Douglas.The event is by invite only, but if you’ve missed out MediaTel NewsLine has just two pairs of tickets available… Continue reading Win Two Pairs Of Tickets For Tonight’s Media Question Time
RAJAR has announced that is has moved into the third phase of its audiometer testing programme.In September RAJAR launched a six-month test of the US manufactured Arbitron portable people meter. The test is monitoring the listening habits of 300 London households to 32 cross-platform radio services.RAJAR is hoping that the testing period will ascertain if… Continue reading RAJAR Enters Third Phase Of Audiometer Testing
