Online ad agency, DoubleClick, has secured a global partnership with Carat that will see it become the preferred ad-serving provider for the group’s operations.Under the new deal Doubleclick will provide ad serving solutions to all of Carat’s Interactive businesses, including Renault and Vodafone for the next two years. Last month Doubleclick secured a similar deal… Continue reading Doubleclick Lands Global Partnership With Carat
The IPA’s quarterly Bellwether report, published today, has dampened hopes that the marketing communications industry might see an early recovery by revealing that the majority of advertisers surveyed revised down their marketing budgets during the third quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows… Continue reading IPA’s Bellwether Report Dampens Hopes Of Early Recovery
ITV executives may secretly be relieved that the Network failed to win the digital terrestrial television licence that was put up for grabs this summer, according to the company’s marketing director, Jim Hytner, (pictured).Speaking candidly and offering a personal, rather than corporate insight, Hytner told MediaTel Group’s Media Question Time event last night that he… Continue reading Hytner Is ‘Relieved’ That ITV Did Not Win DTT Licence
Panellists at last night’s annual Media Question Time Event welcomed the prospect of a single ITV, advising Carlton and Granada to push ahead with their proposed merger plans.The prospect of a consolidated ITV has received a mixed reception from advertisers wary over the impact that a single ITV sales house could have on the market… Continue reading Carlton And Granada Merger Will Aid Dysfunctional ITV
BBC Magazines has secured a major advertising deal with Persil to promote its ‘Get Creative’ coupon-collect scheme for schools.The deal, which was secured through the recently formed Key Customer Group (see BBC Magazines Announces Centralised Ad Team), will see Persil advertorials and supplements appear in eight BBC titles including Radio Times, BBC Good Homes, Toxbox… Continue reading BBC Magazines Gets Creative With Persil
Charles Allen, chairman of Granada, has reportedly pledged to radically overhaul ITV and to revitalise the network’s programme making arm if its merger with Carlton gets the go ahead (see Carlton And Granada Enter Advanced Merger Talks).According to yesterday’s Observer, Allen, who will become chief executive of ITV if the two companies are allowed to… Continue reading Granada’s Allen Pledges To Radically Overhaul ITV
Week on week analysis of the media sector shows stocks depressed by weakness on Wall Street, the prospect of military strikes against Iraq and downbeat economic news.Carlton and Granada were in focus last week following news of advanced merger talks that could lead to the creation of a single ITV (see Carlton And Granada Enter… Continue reading Sharewatch
Fox Kids is promoting its half-term programming and its new cartoon, Shin Chan, with a free A5 comic in The Sun and a TV advertising campaign.The promotion will see the comic inserted into 3 million copies of The Sun on Saturday 19th October. During the October half-term week the Fox Kids channel will be branded… Continue reading Fox Kids Teams Up With The Sun For Cartoon Promotion
Tonight will see MediaTel Group’s fourth annual Media Question Time take place at One Great George Street, Westminster, with a top media panel debating key industry issues under the chairmanship of BBC media correspondent Torin Douglas.The event is by invite only, but if you’ve missed out MediaTel NewsLine has just two pairs of tickets available… Continue reading Win Two Pairs Of Tickets For Tonight’s Media Question Time
RAJAR has announced that is has moved into the third phase of its audiometer testing programme.In September RAJAR launched a six-month test of the US manufactured Arbitron portable people meter. The test is monitoring the listening habits of 300 London households to 32 cross-platform radio services.RAJAR is hoping that the testing period will ascertain if… Continue reading RAJAR Enters Third Phase Of Audiometer Testing
