Permission-based mobile media is 50% more successful at building brand awareness than TV and 130% more successful than radio, according to independent research from Enpocket.The report, The Branding Performance Of SMS Advertising, claims that 44% of consumers recall a brand after receiving a text message, compared with the 30% recall level for TV ads and… Continue reading SMS Beats Traditional Media In Building Brand Awareness
BBC1 has proved that international football is still a ratings winner with Saturday’s England versus Slovakia Euro 2004 qualifying game attracting a peak audience of 10 million.The match, which kicked off at 6.30pm, attracted an average audience of 8.5 million and achieved a 41.6% share of viewing. It easily beat the makeover show, How Do… Continue reading BBC Scores With England’s Victory Over Slovakia
Capital Radio and UBC Media have signed an agreement with Chrysalis Radio to launch what they claim is the world’s first DAB digital radio electronic programme guide (EPG).Initially the EPG will be launched on both the CE London and MXR regional multiplexes and will carry all Capital and Chrysalis Radio services. All future Capital Digital… Continue reading UK Players Unite To Launch First DAB Digital Radio EPG
Associated New Media is promoting the relaunch of its This Is London website with a six-figure multi-platform marketing campaign.The campaign, which includes outdoor, radio, London Underground and viral email activity, launches this week to promote the improved features on the thisislondon.co.uk website. Following research into the preferences of its users, new sections have been added… Continue reading This Is London Relaunches With Six-Figure Campaign
BBC Magazines has secured a major advertising deal with Persil to promote its ‘Get Creative’ coupon-collect scheme for schools.The deal, which was secured through the recently formed Key Customer Group (see BBC Magazines Announces Centralised Ad Team), will see Persil advertorials and supplements appear in eight BBC titles including Radio Times, BBC Good Homes, Toxbox… Continue reading BBC Magazines Gets Creative With Persil
Charles Allen, chairman of Granada, has reportedly pledged to radically overhaul ITV and to revitalise the network’s programme making arm if its merger with Carlton gets the go ahead (see Carlton And Granada Enter Advanced Merger Talks).According to yesterday’s Observer, Allen, who will become chief executive of ITV if the two companies are allowed to… Continue reading Granada’s Allen Pledges To Radically Overhaul ITV
Media stocks were mixed on Thursday depressed by weakness on Wall Street, the prospect of military strikes against Iraq and downbeat economic news.Carlton and Granada were in focus as rumours (now confirmed) surfaced late in trading that they were in advanced merger talks that could lead to the creation of a single ITV (see Carlton… Continue reading Sharewatch
The annual MediaTel Media Question Time is just a couple of days away. Like an England Football squad, the MQT panel has seen a couple of enforced late changes, but we have a final panel that promises some very lively debate on Monday evening.Lining up to answer your questions are:Jim Hytner, commercial director of ITV… Continue reading Annual Media Question Time Event Just Days Away
Clear Channel UK has announced the formation of a new nationwide banner advertising division and a raft of new appointments following the rebranding of the More O’Ferrall as Clear Channel earlier this week (see More O’Ferrall To Rebrand As Clear Channel).The new division, which will be based in Scotland, will handle Clear Channel’s nationwide portfolio… Continue reading Clear Channel Launches New Banner Division
Channel 4 has secured a £700,000 sponsorship deal for the first UK terrestrial broadcast of The Osbournes from the show’s MTV sponsor, Golden Wonder Nik Naks.The new series, due for terrestrial launch in November, will be supported by a national campaign comprising outdoor, radio and press activity. The programme’s sponsorship idents will feature the Nik… Continue reading Channel 4 Secures Sponsor For The Osbournes
