Outdoor advertising is set to become more accountable with the launch of a new audience measurement system from Nielsen Outdoor.The newly formed unit of VNU Media Measurement & Information is to begin testing a metered measurement system that will provide outdoor advertisers with much needed information about the medium.The proposed service, which will be pilot… Continue reading Outdoor Advertising To Become More Accountable
GWR has agreed a deal with NTL Home to broadcast five of its digital radio stations over the NTL digital cable network.The deal will make Classic FM, Core, Planet Rock, The Storm and The Mix available to an extra 1.2 million potential listeners.Simon Ward, GWR’s new media and digital director, commented: “Given that our aim… Continue reading GWR To Broadcast Over NTL Digital Network
Future Publishing is rebranding its computer titles under the name Future Digital and is launching a new monthly title called Digital Camera Magazine.According to the publisher, the name change is intended to reflect the current technological shift, with the computer, consumer electronics and telecommunications industries forging closer links.John Weir, Future Digital’s publishing director, said: “Computing… Continue reading Future Rebrands Computer Titles And Details New Launch
Young people have ranked ethical concerns the least important factor when choosing a clothes brand, according to new research from the ROAR consortium.The research into the attitudes of 15 to 24 year-olds suggests that although young people are sensitive to the fact that some companies treat workers and the environment badly, they believe it is… Continue reading No Logo Fails To Capture Youth Market
Carlton and Granada have announced that they have entered into advanced merger talks that could lead to the creation of a single ITV.The news ends months of speculation about the future of ITV, which has been hard hit by the ongoing advertising downturn and the departure of chief executive, Stuart Prebble, earlier this year (see… Continue reading Carlton And Granada Enter Advanced Merger Talks
The news that Carlton and Granada, the UK’s two largest independent broadcasters, have entered advanced merger negotiations has received a mixed reception from advertisers, but concerns remain that a single ITV could prove anti-competitive.ITV companies have been hit hard by the advertising downturn and their audience share has slipped as a result of increased competition… Continue reading ITV Merger Must Clear Regulatory Hurdles
Media stocks struggled again on Wednesday as investors anxiously awaited further profit warnings and continued to eye events in Iraq.The media sector was seen in focus after German Bank, West LB, downgraded the entire sector citing the weakness in the US advertising recovery. UK traders are also awaiting the interest rate decision from the bank… Continue reading Sharewatch
Two of the UK’s leading newspaper groups have been priced out of the bidding for the publishing assets of SMG, according to a report in today’s Independent.The Daily Mail & General Trust and Guardian Media Group were seemingly unwilling to match SMG’s valuation of the titles which include The Herald and Sunday Herald. Eight other… Continue reading Major Publishers Withdraw From SMG Auction
Lingerie brand Gossard is launching its new range of g-strings with a £2 million multi-media campaign.The promotion will include press, TV ads, outdoor, SMS and online activity featuring the new “Gossard do things my way” strapline.The SMS campaign will tie in with the TV commercials, which invite viewers to text Gossard to receive a £1… Continue reading Gossard Promotes G-Strings With Multi-Media Campaign
Former ITV daytime controller and BBC head of marketing, Maureen Duffy, has been appointed chief executive of the recently formed Newspaper Marketing Agency (see National Newspapers Unite To Promote Ad Space).Duffy, who was blamed for the departure of Richard and Judy from ITV to Channel 4 (see ITV Names Hamilton New Daytime Controller), will head… Continue reading Maureen Duffy Takes Newspaper Marketing Role
