The annual MediaTel Media Question Time is just a couple of days away. Like an England Football squad, the MQT panel has seen a couple of enforced late changes, but we have a final panel that promises some very lively debate on Monday evening.Lining up to answer your questions are:Jim Hytner, commercial director of ITV… Continue reading Annual Media Question Time Event Just Days Away
Clear Channel UK has announced the formation of a new nationwide banner advertising division and a raft of new appointments following the rebranding of the More O’Ferrall as Clear Channel earlier this week (see More O’Ferrall To Rebrand As Clear Channel).The new division, which will be based in Scotland, will handle Clear Channel’s nationwide portfolio… Continue reading Clear Channel Launches New Banner Division
Channel 4 has secured a £700,000 sponsorship deal for the first UK terrestrial broadcast of The Osbournes from the show’s MTV sponsor, Golden Wonder Nik Naks.The new series, due for terrestrial launch in November, will be supported by a national campaign comprising outdoor, radio and press activity. The programme’s sponsorship idents will feature the Nik… Continue reading Channel 4 Secures Sponsor For The Osbournes
Outdoor advertising is set to become more accountable with the launch of a new audience measurement system from Nielsen Outdoor.The newly formed unit of VNU Media Measurement & Information is to begin testing a metered measurement system that will provide outdoor advertisers with much needed information about the medium.The proposed service, which will be pilot… Continue reading Outdoor Advertising To Become More Accountable
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of overseas sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts An End To Bulk Sales
The BBC1’s £4.5 million reality-style TV show, Fame Academy, appears to be failing to pull in the viewers.According to unofficial overnight figures from BARB, last Friday’s episode of the programme attracted an audience of just 4.6 million viewers, just behind Gardeners World on BBC2. The update the following Tuesday shed a further million viewers, leading… Continue reading BBC’s Fame Academy Suffers From Pop Stars Fatigue
Emap has appointed Alison Hall as editor of its fortnightly young women’s title, More!Hall previously worked as deputy editor on Emap’s teen title, Bliss, which recently followed Glamour in adopting the hand-bag friendly A5 format (see Bliss To Relaunch With A5 Format). Prior to that Hall was editor of Emap’s Slimming and Celebrity Bodies magazines.Commenting… Continue reading Emap Appoints Alison Hall As New Editor Of More!
Nightfly, the Diego-backed mobile marketing company, has released the results of a study showing that 39% of 18-35 year-olds prefer to receive promotions via SMS than any other medium.The survey, which involved a random poll of 1,600 consumers from Nightfly’s opt-in database, shows that radio was the next preferred medium with 20.2% of the votes,… Continue reading SMS Ads Come Out Top With Younger Consumers
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of oversees sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts And End To Bulk Sales
Channel 4 is moving its long running soap Brookside out of its peak-time slot to make way for Hollyoaks, which will now be shown five nights a week.Brookside will have its last peak time broadcast at the end of November, and will then be shown in 90 minute broadcasts on Saturday afternoons.Mark Thompson, chief executive… Continue reading Channel 4 Shuns Brookside For More Hollyoaks
