Media stocks struggled again on Wednesday as investors anxiously awaited further profit warnings and continued to eye events in Iraq.The media sector was seen in focus after German Bank, West LB, downgraded the entire sector citing the weakness in the US advertising recovery. UK traders are also awaiting the interest rate decision from the bank… Continue reading Sharewatch
Two of the UK’s leading newspaper groups have been priced out of the bidding for the publishing assets of SMG, according to a report in today’s Independent.The Daily Mail & General Trust and Guardian Media Group were seemingly unwilling to match SMG’s valuation of the titles which include The Herald and Sunday Herald. Eight other… Continue reading Major Publishers Withdraw From SMG Auction
Lingerie brand Gossard is launching its new range of g-strings with a £2 million multi-media campaign.The promotion will include press, TV ads, outdoor, SMS and online activity featuring the new “Gossard do things my way” strapline.The SMS campaign will tie in with the TV commercials, which invite viewers to text Gossard to receive a £1… Continue reading Gossard Promotes G-Strings With Multi-Media Campaign
Former ITV daytime controller and BBC head of marketing, Maureen Duffy, has been appointed chief executive of the recently formed Newspaper Marketing Agency (see National Newspapers Unite To Promote Ad Space).Duffy, who was blamed for the departure of Richard and Judy from ITV to Channel 4 (see ITV Names Hamilton New Daytime Controller), will head… Continue reading Maureen Duffy Takes Newspaper Marketing Role
Brands believe they must continue to pour money into online publishing in order to maximise their return on investment, according to a report from the Newspaper Society.The report, entitled Investing Media Brand Equity Online, shows that the majority of publishers have invested up to 30% of their reputation in their online offerings over the last… Continue reading Online Publishers Believe They Must Up Investment
Smash Hits has secured Woolworths as the headline sponsor of the Smash Hits poll winners party in a £1 million deal.The sponsorship will run across all of the Smash Hits brand platforms, which include; Smash Hits TV, Smash Hits online and Smash Hits magazine. Woolworths will feature on the new Smash Hits chart show, which… Continue reading Emap Secures Sponsor For Poll Winners Party
The Commercial Radio Companies Association (CRCA) has confirmed that a new Network Chart Show will replace the widely syndicated Pepsi Chart from next January.The new Chart Show, which will continue to be produced by UBC, is to be broadcast by a large consortium of commercial radio stations, including those owned by Capital, GWR, Chrysalis Radio… Continue reading CRCA Welcomes New Network Chart Show
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of oversees sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts An End To Bulk Sales
BBC Magazines has restructured its ad sales operation into four distinct groups, each led by a newly re-titled group advertising director.The move is intended to create a more streamlined management structure and the groups are designed to reflect the organisation of titles. They are: Key Customer; Interests; Radio Times & Top Gear; and Women, Youth… Continue reading BBC Magazines Restructures Ad Sales Operation
Chrysalis has appointed its operations director, Mark Flanagan, as managing director of the LBC and NewsDirect radio stations, which it acquired from GWR last month for £23.5 million (see Chrysalis Strengthens London Offering With LNR Acquisition).Flanagan, who was formerly responsible for the group’s Heart and Galaxy branded stations, will oversee the relaunch of LBC on… Continue reading Chrysalis Appoints New MD To Head LBC And News Direct
