The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of overseas sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts An End To Bulk Sales
The BBC1’s £4.5 million reality-style TV show, Fame Academy, appears to be failing to pull in the viewers.According to unofficial overnight figures from BARB, last Friday’s episode of the programme attracted an audience of just 4.6 million viewers, just behind Gardeners World on BBC2. The update the following Tuesday shed a further million viewers, leading… Continue reading BBC’s Fame Academy Suffers From Pop Stars Fatigue
Emap has appointed Alison Hall as editor of its fortnightly young women’s title, More!Hall previously worked as deputy editor on Emap’s teen title, Bliss, which recently followed Glamour in adopting the hand-bag friendly A5 format (see Bliss To Relaunch With A5 Format). Prior to that Hall was editor of Emap’s Slimming and Celebrity Bodies magazines.Commenting… Continue reading Emap Appoints Alison Hall As New Editor Of More!
Nightfly, the Diego-backed mobile marketing company, has released the results of a study showing that 39% of 18-35 year-olds prefer to receive promotions via SMS than any other medium.The survey, which involved a random poll of 1,600 consumers from Nightfly’s opt-in database, shows that radio was the next preferred medium with 20.2% of the votes,… Continue reading SMS Ads Come Out Top With Younger Consumers
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of oversees sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts And End To Bulk Sales
Channel 4 is moving its long running soap Brookside out of its peak-time slot to make way for Hollyoaks, which will now be shown five nights a week.Brookside will have its last peak time broadcast at the end of November, and will then be shown in 90 minute broadcasts on Saturday afternoons.Mark Thompson, chief executive… Continue reading Channel 4 Shuns Brookside For More Hollyoaks
The ASA has upheld a complaint against a text message advert for a telecommunications company that stated: “You are a dick and I am going to kick your head in ya big useless donkey.”Recipients complained that the ad, which was intended to encourage mobile users to upgrade their phones, was irresponsible and offensive. The company… Continue reading ASA Censures Offensive Text Message Ad
Media stocks were seen under pressure on Tuesday as London equity markets followed Wall Street south, bearish sentiment was compounded by continuing concerns over the timing of any advertising recovery.Granada extended losses after further speculation that Carlton‘s chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher. According to analysts,… Continue reading Sharewatch
Clear Channel’s UK billboard company, More O’Ferrall, is to be rebranded as Clear Channel as part of a £5 million upgrading programme aimed at positioning the company as the country’s leading force in outdoor advertising.The new name and livery, which was unveiled by Clear Channel Worldwide’s president and chief operating officer Mark Mays, will appear… Continue reading More O’Ferrall To Rebrand As Clear Channel
Advertisers are often accused of overlooking older consumers and talking only to the young. Certainly, the over-50s have a high level of disposable income, which, coupled with their increasingly liberal attitude towards savings, is making them a powerful force.But they are also among the heaviest consumers of many traditional forms of media, so it is… Continue reading Feature: Old Money In The Grey Consumer Market
