Enpocket has become the first mobile media company to independently audit an SMS marketing campaign, in an attempt to make the medium more accountable.The audit was carried out by ABC Electronic on a promotional campaign for the Nationwide Building Society, verifying the time and volume of messages sent to fifty thousand targeted consumers from the… Continue reading Enpocket To Audit First Ever SMS Ad Campaign
GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Granada Sky Broadcasting’s flagship digital channel, Plus, is to relaunch with a new-look consisting of new idents and break-buttons.The new design will focus on a moving ‘Plus Ball’ which will interact with an animated family. Rose James, the director of Scarlette, the company behind the new-look, said: “Our main objective was to create a unique… Continue reading Granada Relaunches Flagship Digital Channel
Pan-European broadcaster, RTL Group, has said that it is not interested in acquiring the 35% stake in the UK’s Channel 5 currently owned by United Business Media (UBM), nor does it wish to buy either of the ITV companies. The group’s position was made clear by chief executive Didier Bellens at a conference call, as… Continue reading RTL Not After ITV Or Remaining C5 Stake
Guardian Media Group Radio has appointed Julian Carter as deputy sales director, with responsibility for developing local, regional and national sales across the Real and Jazz FM brands.Carter will report to group sales director, Jon Hewson, who commented: “I know Julian’s ability from working with him at Century and I am delighted that GMG has… Continue reading GMG Radio Appoints New Deputy Sales Director
JCDecaux has erected a series of giant billboards across the UK as part of diet Coke’s biggest ever solus advertising campaign.The month-long campaign, which was booked by BBJ through Posterscope’s new media division Hyperspace (see Posterscope Goes Into Hyperspace), includes thirteen super-sized sites in London, Manchester, Newcastle and Glasgow.The creative, devised by McCann-Erikson Dublin, is… Continue reading JCDecaux Takes A Super-Sized Diet Coke Break
ISBA has criticised the new Independent Television Commission advertising standards code, claiming that it does not mark a major liberalisation of television advertising regulation as the ITC had originally suggested.However, ISBA also believes the code does not present any further restrictions to advertisers and provides useful clarification of previously woolly issues.Ian Twinn, ISBA Director of… Continue reading ISBA Says New ITC Code Fails To Meet Expectations
The media sector saw another turbulent day of trading on Thursday after an early-sell off on Wall Street and a late FTSE rally.Telewest saw the sector’s most significant decline, extending losses by 16.67%. The stock may be lifted by news that a US judge has approved NTL’s £12bn debt restructuring plan which paves the way… Continue reading Sharewatch
ShopFront Media has secured a three-month deal to promote Zig Zag cigarette papers in two hundred different sites across the UK.The campaign, which will launch in September, is designed to generate brand awareness and increase distribution by targeting existing users of cigarette papers in the youth market. ShopFront’s point-of-sale promotion is unique as it ensures… Continue reading ShopFront Launches New Campaign
Managing director of the Evening Standard, Sally de la Bedoyere, has stepped down after 17 years at Associated Newspapers.A spokesperson for the Evening Standard said her departure was part of a management restructure designed to compliment the paper’s ongoing redesign. She added: “Sally has worked for us since 1986 and we’d like to thank her… Continue reading Evening Standard Managing Director Steps Down
