The ITC has published its revised advertising standards code following an extensive consultation process with advertisers and the public.Sarah Thane, ITC director of programmes and advertising, said: “Our aim has been to seek views on the current rules and to incorporate best practise and recent developments into the code.”In fact, very few real changes have… Continue reading ITC Publishes Revised Advertising Standards Code
David Elstein, the former chief executive of Channel 5, has launched a scathing attack on ITV, claiming that the network has been brought to its knees by a decade of “profound mismanagement.”Speaking at this year’s Guardian Edinburgh International TV festival, Elstein, a former head of programmes at Thames TV and once a contender for the… Continue reading GEITF 2002: Former Channel 5 Boss Attacks ITV
Media stocks put in a solid performance on Tuesday despite concerns of a US attack on Iraq and conflicting data weighing in on Wall Street.Granada remained in focus on mounting rumours that chief executive, Steve Morrison, will leave later this week in a move which will allow Charles Allen to strengthen his grip as executive… Continue reading Sharewatch
The ASA has upheld complaints against a Pot Noodle poster which ran alongside a heavily criticised television campaign (see ITC Upholds Complaint Against Pot Noodle).The poster depicted a bombay-bad-boy flavour pot noodle, with the red neon slogan “hurt me you slag” above it. The ASA received a total of 286 complaints claiming the poster was… Continue reading ASA Criticises “Irresponsible” Pot Noodle Posters
Television has long been regarded as the holy grail of big-brand advertising with the majority of marketers needing little persuasion to commit their budgets to expensive on-air campaigns. However, the downturn has hit the industry hard and as revenue continues to slide, analysts suggest that advertisers are looking elsewhere to get more bang for their… Continue reading NewsLine Feature: Are Advertisers Turning Off Television?
Carlton Screen Advertising has renewed its contract with UCI cinemas allowing it continue selling advertising across UCI’s 386 cinema screens in the UK.UCI, which specialises in multiplex cinemas, has been part of Carlton Screen Advertising’s portfolio since 1985. The company’s current portfolio includes AMC, Odeon, Cineworld and 65% of all independent UK cinemas.UK cinema admissions… Continue reading Carlton Screen Advertising Retains UCI Contract
Anne Sweeney, president of Disney Channel Wordwide and ABC Cable Networks, has ruled out the possibility of Disney acquiring UK broadcasting assets in the near future.Sweeney, who is generally regarded as one of the most powerful TV executives in the world, used her keynote speech at this year’s Guardian Edinburgh International TV Festival, to welcome… Continue reading GEITF 2002: Disney Rules Out UK Broadcasting Acquisitions
As rumoured in the press yesterday (see Morrison Could Leave Granada Within A Matter Of Weeks), Granada’s chief executive Steve Morrison is to leave the company at the end of September, it was confirmed this morning. Current chairman, Charles Allen, is to take Morrison’s role heading up the company, also as expected.Morrison’s departure is thought… Continue reading Morrison Ends 28 Year Tenure At Granada
Johnston PressFirst half pre-tax profits at Johnston Press jumped by 25.2% to £50.6 million, boosted by the acquisition of Regional Independent Media (RIM) in March this year.In financial results released this morning the regional publisher reported that advertising revenues rose by 1.2% on a like for like basis during the first half. This is an… Continue reading Johnston Press And IFG Release First Half Results
Global media consultancy, Media Audits, has appointed Mike Larkin as UK managing director to coincide with its brand relaunch.Larkin, who brings extensive experience in marketing and strategy to his new role, will oversee the company’s UK business and will work to bring it in-line with the new Media Audits brand.The new brand, which includes a… Continue reading Media Audits Appoints New UK Head
