GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Virgin Radio is expanding its Access All Areas initiative to give advertisers access to the station’s programming for the first time.The scheme will offer clients on air editorial ‘Spotlight’ segments allowing them to embed their marketing messages into Virgin Radio’s programming. The station says it will work with advertisers to create programming strands that are… Continue reading Virgin Offers Advertisers Access To Programming
Megaposter has secured the marketing rights for two premium giant advertising sites at the entrance to Heathrow Airport.The company has secured Xerox as the first advertiser to use both 112 square-metre sites, which are visible to all M4 and London bound traffic using terminals one, two and three. According to Megaposter, the sites will offer… Continue reading Megaposter Secures Giant Heathrow Win
Virgin Radio is to develop an on air and online promotion for Miller Genuine Draft (MGD) as part of its Access All Areas initiative.The promotion, which is designed to raise awareness of the drinks brand among Virgin Radio’s core audience, begins this week and runs throughout September giving listeners to the Daryl Denham Breakfast Show… Continue reading Virgin Turns To The Bottle With New Ad Deal
Guardian Unlimited is increasing its bid for advertising revenue with its most ambitious sponsorship programme to date.The site has secured a four-month deal with beer brand San Miguel, which includes the creation of a bespoke interactive microsite with three channels of content updated by Guardian Unlimited’s team of journalists.The San Miguel microsite, which includes Spanish… Continue reading Guardian Unlimited Secures San Miguel Sponsorship
JCDecaux Airport has secured Samsung as the first client for its recently launched sponsorship arm, Sphere.The newly created division has been working to extend Samsung’s existing ad campaign into an interactive zone at Heathrow Airport’s Terminal three departure lounge. The DigitAll Experience is intended to showcase some of Samsung’s latest products by allowing passengers to… Continue reading JCDecaux Sphere Rolls Out With Samsung Campaign
Research conducted by the Advertising Standards Authority has shown that portraying children in a sexual fashion is the strongest advertising taboo.In a list of the most sensitive advertising topics, ads featuring children were rated most risky, followed by those portraying violence and sexual degradation, which were also found to be potentially offensive.Christopher Graham, director general… Continue reading ASA Tells Advertisers To Beware Of Children
UK media stocks experienced another turbulent day of trading on Wednesday, after an erratic session on Wall Street.Specialist magazine group Future Publishing was in focus yesterday, seen up 6.9% after posting a strong set of first half results (see Future Network Moves Into The Black In First Half).Elsewhere, Carlton and Granada were seen under pressure… Continue reading Sharewatch
The IPA has launched a new annual award scheme to honour the best creative talent, judging them by their performance at other industry awards throughout the year.The new awards will be called the “Best Of The Best” and will be presented by one time advertising executive and veteran film director, Alan Parker.IPA president, Bruce Haines,… Continue reading IPA Launches New Award Scheme For Creatives
FHM has launched a campaign to find Britain’s 100 sexiest non-celebrity women in the same month that rival lad’s mag Loaded has chosen to feature a series of different covers.Emap’s market leading men’s lifestyle magazine will go head to head with IPC’s Loaded this month when it features a supplement dedicated to the nation’s top… Continue reading FHM Goes Head To Head With Loaded
