GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Virgin Radio is expanding its Access All Areas initiative to give advertisers access to the station’s programming for the first time.The scheme will offer clients on air editorial ‘Spotlight’ segments allowing them to embed their marketing messages into Virgin Radio’s programming. The station says it will work with advertisers to create programming strands that are… Continue reading Virgin Offers Advertisers Access To Programming
Two of the UK’s largest internet portals are set to embark on an industry-wide initiative to promote online advertising to media owners and agencies.Over the next few months both Lycos UK and MSN UK will visit a range of media owners, as well as leading media planning and buying agencies to promote the internet as… Continue reading Lycos And MSN To Target Agencies With Online Ad Push
As expected, Cordiant Communications chief executive, Michael Bungey, will leave the company in March 2003 and will be succeeded by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide.The confirmation of Bungey’s departure comes as Cordiant’s first half results show that profits virtually halved due to the depressed advertising conditions.… Continue reading Bungey Departs As Cordiant Profits Tumble
Research conducted by the Advertising Standards Authority has shown that portraying children in a sexual fashion is the strongest advertising taboo.In a list of the most sensitive advertising topics, ads featuring children were rated most risky, followed by those portraying violence and sexual degradation, which were also found to be potentially offensive.Christopher Graham, director general… Continue reading ASA Tells Advertisers To Beware Of Children
UK media stocks experienced another turbulent day of trading on Wednesday, after an erratic session on Wall Street.Specialist magazine group Future Publishing was in focus yesterday, seen up 6.9% after posting a strong set of first half results (see Future Network Moves Into The Black In First Half).Elsewhere, Carlton and Granada were seen under pressure… Continue reading Sharewatch
The IPA has launched a new annual award scheme to honour the best creative talent, judging them by their performance at other industry awards throughout the year.The new awards will be called the “Best Of The Best” and will be presented by one time advertising executive and veteran film director, Alan Parker.IPA president, Bruce Haines,… Continue reading IPA Launches New Award Scheme For Creatives
FHM has launched a campaign to find Britain’s 100 sexiest non-celebrity women in the same month that rival lad’s mag Loaded has chosen to feature a series of different covers.Emap’s market leading men’s lifestyle magazine will go head to head with IPC’s Loaded this month when it features a supplement dedicated to the nation’s top… Continue reading FHM Goes Head To Head With Loaded
The Broadcasting Standards commission has dismissed complaints against a TV advert for Microsoft’s X-Box, despite the ITC banning it from the airwaves.The advert featured a new born baby being shot through a window, the baby ages as he travels and ends up crashing into his own grave.The BSC felt the surreal treatment of ageing was… Continue reading BSC Dismisses X-box Complaint Upheld By ITC
Megaposter has secured the marketing rights for two premium giant advertising sites at the entrance to Heathrow Airport.The company has secured Xerox as the first advertiser to use both 112 square-metre sites, which are visible to all M4 and London bound traffic using terminals one, two and three. According to Megaposter, the sites will offer… Continue reading Megaposter Secures Giant Heathrow Win
