Virgin Radio is to develop an on air and online promotion for Miller Genuine Draft (MGD) as part of its Access All Areas initiative.The promotion, which is designed to raise awareness of the drinks brand among Virgin Radio’s core audience, begins this week and runs throughout September giving listeners to the Daryl Denham Breakfast Show… Continue reading Virgin Turns To The Bottle With New Ad Deal
Guardian Unlimited is increasing its bid for advertising revenue with its most ambitious sponsorship programme to date.The site has secured a four-month deal with beer brand San Miguel, which includes the creation of a bespoke interactive microsite with three channels of content updated by Guardian Unlimited’s team of journalists.The San Miguel microsite, which includes Spanish… Continue reading Guardian Unlimited Secures San Miguel Sponsorship
JCDecaux Airport has secured Samsung as the first client for its recently launched sponsorship arm, Sphere.The newly created division has been working to extend Samsung’s existing ad campaign into an interactive zone at Heathrow Airport’s Terminal three departure lounge. The DigitAll Experience is intended to showcase some of Samsung’s latest products by allowing passengers to… Continue reading JCDecaux Sphere Rolls Out With Samsung Campaign
The ASA has censured a magazine advert for computer components that featured two women kissing, after complainants claimed it was gratuitous and offensive.The ad, which featured a full page close-up of one woman touching another woman’s breast, appeared in a trade magazine sent to IT purchasing decision-makers. However, the ASA received complaints from readers concerned… Continue reading ASA Finds Tongue In Cheek Ad Gratuitous
UK Media stocks were under pressure on Tuesday, after the FTSE 100 briefly dropped below the 4,000 level after a sharp fall in Asian markets and heavy losses on Wall Steet.Beleaguered cable company Telewest was the sectors biggest loser, falling 16.67% on news that it is accelerating cost cutting efforts as it prepares for a… Continue reading Sharewatch
Internet communications company Tiscali has restructured its UK sales and commercial arm and has appointed Sean Flood to the newly created position of joint sales and commercial director.Flood, previously business development director at Tiscali, will lead the company’s sales operations and will oversee strategic alliances and acquisition targets in the UK market. He will be… Continue reading Tiscali Restructures UK Sales Arm With New Appointments
Billetts, the advertising and marketing consultancy, has compiled an overview of the UK television industry’s first half of the year, including speculation on how the remainder of 2002 may pan out. Here are some of the key assessments of the year so far, broken down by broadcasting group.ITV1 Despite a boost in advertising surrounding the… Continue reading Billetts’ Outlook For The UK Television Sector
Classic FM is reportedly planning to launch a television station to compliment its record-label, magazine and credit card brands.According to a report in today’s Times, the launch of the TV channel, which is understood to be an advertising funded free-to air venture, could come as early as next year. It is thought that both creative… Continue reading Classic FM Set To Extend Brand With TV Launch
IPC is to promote the latest issue of its flagship men’s lifestyle magazine, Loaded, on a regional level in an effort to increase sales.The initiative will see the October issue of the magazine, which reported a 1.2% year on year increase in circulation in the latest ABC results, feature a different cover-girl for each major… Continue reading IPC To Promote Loaded With Regional Cover-Girls
Future Network, the troubled games and specialist publishing group, has moved into the black in the first half of this year, with a pre-tax profit of £0.9 million, compared to a loss of £106.8 million for the same period last year. The group describes the first half as demonstrating ‘important progress’.“The business is debt-free, profitable… Continue reading Future Network Moves Into The Black In First Half
