The latest ABC figures for National Newspaper circulation reflect a relatively positive picture of newspaper circulation throughout August. Month on month circulation increased by 1.6% overall.The worst falls in percentage terms were seen at the Daily Record and the Financial Times. At the other end of the scale, Sport First increased its circulation by 35.1%… Continue reading ABC National Newspaper Round-Up – August 2002
Media stocks were seen under pressure on Monday, as fears of further terrorist attacks, marking September 11th are seen dominating still fragile markets and the ever-present worry of a US-led military strike against Iraq weigh heavily.SMG is seen in focus on news it is to put three of Scotland’s biggest selling newspapers up for sale,… Continue reading Sharewatch
Rivals Digital Media has secured the contract to create tailored SMS services for The Carphone Warehouse and The Link for the second year running.The digital media company has created two improved variations of its ‘Goalflash’ football package, which provides mobile phone users with league-table updates and team line-up information. Football fans can subscribe to a… Continue reading Rivals Cashes In On Growing Demand For SMS Packages
Search targeted marketing company BTLookSmart has expanded its global management team with the appointment of Paul Eisentein-Levett to the newly created position of vice president of product development.Eisenstein-Levett, who joins from digital music solution provider Vitaminic, where he was vice president of product development and marketing, will manage all aspects of BTLookSmart’s product portfolio. He… Continue reading BTLookSmart Boosts Global Management Team
The number of UK households using broadband internet connections is lower than in any other country in Europe, according to the latest research from Nielsen//NetRatings.The figures released today show that just 9% of UK households have a high-speed internet connection, compared to 39% in Germany, 33% in Sweden and 17% in France, where the overall… Continue reading UK Lags Behind Europe In Broadband Up-Take
Smirnoff is making its first move into programme sponsorship and is teaming up with the Channel 4 show Faking It.The new series begins in September and ten new episodes will follow, running through to early December. Commenting on the deal, Dan Johns, communications planning director of the Smirnoff account at Carat, said: “Both Faking It… Continue reading Channel 4 Fakes It With Smirnoff Sponsorship
Global market research firm, Taylor Nelson Sofres (TNS), has posted a strong set of first half financial results, with pre-tax profits rising by 10.9% to £19.0 million year on year.Chief executive, Mike Kirkham, said that market conditions have been more difficult than had been expected. Nevertheless, TNS’ business performed ‘resiliently’ in the six months to… Continue reading Taylor Nelson Sofres Shows Good H1 Figures, Despite Difficult Markets
Enpocket has become the first mobile media company to independently audit an SMS marketing campaign, in an attempt to make the medium more accountable.The audit was carried out by ABC Electronic on a promotional campaign for the Nationwide Building Society, verifying the time and volume of messages sent to fifty thousand targeted consumers from the… Continue reading Enpocket To Audit First Ever SMS Ad Campaign
GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Granada Sky Broadcasting’s flagship digital channel, Plus, is to relaunch with a new-look consisting of new idents and break-buttons.The new design will focus on a moving ‘Plus Ball’ which will interact with an animated family. Rose James, the director of Scarlette, the company behind the new-look, said: “Our main objective was to create a unique… Continue reading Granada Relaunches Flagship Digital Channel
