The Evening Standard‘s Hot Tickets supplement will re-launch this Thursday as Metro Life with the support of a month-long television ad campaign.The concept is an extension of the Metro Life section of Associated Newspaper’s free morning title, The Metro, which has been popular with advertisers. The new supplement will include advertising from Coca-cola, Baileys, Uniqlo,… Continue reading Evening Standard Re-Launches Hot Tickets
The underlying annual rate of inflation in the UK fell by 0.1 percentage points to 1.9% during August, according to figures from the Office for National Statistics (ONS), which indicate that interest rates could remain unchanged.The headline rate of inflation, which includes mortgage interest payments, also fell by 0.1 percentage points to 1.4%. It is… Continue reading UK Inflation Falls Slightly During August
Week on week analysis of the media sector reveals a mixed performance, although stocks were seen up across the board as September 11th passed without any significant terrorist activity.Stocks were also cheered by news the threat of war with Iraq also appears less imminent as the US hints it may allow the UN to delay… Continue reading Sharewatch
Wireless Group-owned sports radio station talkSPORT has appointed former Kiss 100 local sales manager, Sarah Barnard, as head of direct sales for London.Barnard, who takes up the position today, will oversee the local sales operation for London and will report to Ashley MacKenzie, managing director of talkSPORT’s sales house, Impact.Commenting on her appointment, MacKenzie said:… Continue reading talkSPORT Appoints New London Sales Head
Doubleclick has secured a global partnership with advertising network, Publicis, that will see it become the preferred ad-serving provider for the group’s operations.The deal will see Doubleclick’s DART ad-serving technology deploy online ad campaigns for Publicis’ entire network of clients, which includes Nestlé, L’Óreal and Renault. The agreement also covers all Publicis affiliates throughout North… Continue reading Doubleclick Secures Global Tie-In With Publicis
Capital Radio has launched a major campaign to promote Birmingham-based 96.4 BRMB to listeners in the Central TV area.The TV campaign, which marks a strategic change of direction in BRMB’s above the line advertising, is intended to strengthen the station’s brand as it repositions itself and integrates itself back into the Capital FM Network.The creative,… Continue reading 96.4 BRMB Changes Above The Line Focus With TV Push
Giant poster contractor Mega Profile has promoted Brett Marshall to the newly created position of sales director.Marshall, formerly head of sales, will be involved in planning future strategy and delivering sales across the company’s portfolio of clients. According to Mega Profile’s managing director, Harry Torrance, his promotion reflects the company’s “sales success” over the past… Continue reading Mega Profile Creates New Sales Director Role
MTV has secured Boost, the chocolate brand owned by Cadbury Trebor Basset, as the sponsor of its off-the-wall comedy stunts show Jackass.The sponsorship, negotiated by Viacom Brand Solutions and Carat, will be used as part of the relaunch campaign for Boost, which is to be marketed as an energy bar, rather than a chocolate treat.… Continue reading MTV Gets A Boost From Jackass Sponsorship Deal
Sky Active has formed a partnership with Altura International to launch a new integrated television shopping service this October to coincide with the Christmas shopping rush.The new service, which will be called Christmas Gifts, will allow viewers to choose from a range of products and retail brands whilst watching Sky programmes. There will be a… Continue reading Sky Launches New Interactive Shopping Service
The ITC has refused to uphold complaints against Channel 4 after 10 viewers objected to an episode of Big Brother that featured contest, Tim Culley, telling a racist joke.The viewers felt it was inappropriate to broadcast the joke, despite the fact Culley did not specifically refer to an ethnic group. Channel 4 felt that cutting… Continue reading ITC Dismisses Race Complaints Against Big Brother
