ITV1 is to be re-branded with a new unified identity in the most extensive overhaul of the channel to date.From October, ITV1 will take on a new-look designed to reflect a more “modern and coherent” brand. A range of stars including Ant and Dec, Frank Skinner, Chris Tarrant and Davina McCall have been lined up… Continue reading ITV1 Re-brands With New Unified Identity
I Feel Good Publishing’s adult titles Viz and Bizarre are teaming up with Flytxt to offer readers an interactive text messaging service.Those who subscribe to the service, at a cost of 25p per message, will receive humorous definitions of words and people. Readers will also be able to text in their own jokes, general comments… Continue reading Viz and Bizarre To Drive Revenue With SMS Launch
Media Stocks were seen depressed on Monday, suffering from a general lack of confidence in global markets and low trading volumes due to the Labour Day holiday in the US.Heavy-weights Carlton and Granada remained in focus after a note from JP Morgan recommending a switch into Carlton, at the expense of Granada. The note saw… Continue reading Sharewatch
The majority of media owners have been giving online content away for free since the early days of the internet. However, the dotcom bubble has well and truly burst and some would argue that internet advertising has yet to find its feet. With this in mind, Scott Billings of MediaTelINSIGHT questions the tenability of the… Continue reading NewsLine Column: Is There Such A Thing As A Free Lunch?
NRS figures for the February to July period in 2002 reveal a mixed picture for newspaper readership. The overall number of people reading newspapers remains fairly static, with a 0.3% growth compared to the same period last year.Despite the frenzy surrounding the tabloid price war between The Sun and the Mirror, NRS figures reveal more… Continue reading NRS National Newspaper Round-Up – July 2002
Chrysalis-owned London radio station Heart 106.2 has secured drinks brand Lindemans as the five-figure sponsor of its new Live London Guide feature, which will air three days a week for the next 13 weeks.The deal, which was negotiated by Universal McCann, begins on 5 September and includes full on-air sponsorship and a Lindemans branded microsite… Continue reading Heart Links With Drinks Brand In Five Figure Deal
ITV is asking the BBC to reorganise its schedules to prevent a clash between two of this autumn’s biggest dramas.In an attempt to protect potential advertising revenue, ITV has taken the “unusual step” of announcing that its re-make of the Russian classic Dr Zhivago will be shown in the key Sunday night slot on 24… Continue reading ITV Asks BBC To Avoid Autumn Drama Clash
Interactive solutions consultancy Purple Lizard has launched an off-the-shelf application to make it easier for advertisers and TV production companies to create interactive content.According to Purple Lizard, the Interact Server reduces the cost of implementing interactive content, whilst improving control and flexibility of the services available. It can be purchased off-the-shelf or leased through the… Continue reading New Technology To Make Interactive Content More Viable
Primesight, SMG’s outdoor advertising arm, has launched a new range of premium backlit 48-sheet posters.The Premier Backlights roll-out this month and can be manipulated to display ads either in a landscape or portrait format. They are targeted at upmarket advertisers looking for standout and premium sheetage across the capital.The 10 new backlights will be positioned… Continue reading Primesight Rolls Out Premier Backlights
ITV companies Carlton and Granada have been cleared of any wrongdoing in securing a £320m advertising deal with Unilever in an unofficial investigation by the ITC.The deal, struck in May this year (see Unilever Signs Record UK Airtime Deal), was the largest in UK television history and drew sharp criticism from Channel 4, which wrote… Continue reading Carlton And Granada Cleared Of Collusion In Record Ad Deal
