Real Radio has appointed Manchester-based advertising agency Clear Marketing Communications to create consumer led marketing campaigns for its group of stations.The agency, which secured the contract following a competitive pitch, will devise a new television advertising campaign to promote the group’s stations in Yorkshire, Scotland and South Wales. The TV campaign will run in the… Continue reading Real Radio Selects New Ad Agency For TV Push
Yesterday was a day of mixed fortunes for the media sector. Granada continued to see shares fall in the wake of news that its chief executive, Steve Morrison, is leaving the company at the end of September (see Morrison Ends 28 Year Tenure At Granada). Stock slipped 2.69% to close at 81˝p, a loss of… Continue reading Sharewatch
Conditions in the UK advertising market continue to be difficult, according to a first half financial results statement from publishing group Highbury House Communications. The group says that compared with the current trading conditions, those of H1 2001 were reasonably favourable, with the major downturn not occuring until the second half of last year.Business publishing… Continue reading Highbury Sees No Improvement In Difficult Ad Conditions
Dawn Airey, chief executive of Channel 5, has claimed that ITV is losing audiences because it is too “bland”.In an interview in today’s Times, Airey, who is being tipped as the candidate most likely to take over from David Liddiment as ITV’s director of channels, says that more new drama and high-profile entertainment hits are… Continue reading Airey Criticises ITV For Being Too Bland
IPC Media has announced details of its first major content deal with its online stablemate AOL UK.The deal will see the company’s TV listings arm, IPC tx, provide content and design for AOL’s relaunched TV guide. The guide will provide extensive digital and analogue listings and will allow AOL’s members to customise their TV listings… Continue reading IPC Announces First Major Content Deal With AOL UK
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall 9.3% year on year improvement in revenue. The exception was GMTV, which saw a 11.9% year on year decline. Channel 5 saw the most significant year on year increase and revenue was seen rising 12.1% in June. ITV was not… Continue reading TV Market Round-Up June 2002
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall year on year improvement in revenue. The exception was GMTV, which saw a notable year on year decline. Channel 5 saw the most significant increase and revenue was seen rising 12.1% in June. ITV was not far behind and Channel… Continue reading TV Market Round-Up June 2002
Digital marketing agency ValueClick has secured the contract to provide advertising sales for UK Publishing House, Haymarket.The deal will see ValueClick’s media sales team sell advertising space across Haymarket’s portfolio of sites to its existing client base of advertisers. The company will also provide ad management services to help Haymarket maximise revenue from advertising sales.Commenting… Continue reading ValueClick Wins Haymarket Ad Sales Contract
Advertiser funded programming will not become a significant part of the peak-time schedule on the UK’s main commercial terrestrial channels unless the quality improves, according to Channel 4’s head of science and education, Sara Ramsden.Speaking at a session entitled Cheap Shows Or Cheap Plugs at this year’s Guardian Edinburgh International Festival, Ramsden said the standard… Continue reading GEITF 2002: Ad Funded Programming Not Up To Scratch
Virgin Radio is launching a cross-media campaign to promote UIP’s latest film release, Bourne Identity, which opens on 6 September.The campaign for the film, starring Matt Damon, begins this week with an on-air promotion and a dedicated website hosted by Virgin Radio. On the day of the film’s release Virgin Radio listeners will be given… Continue reading Virgin Radio Rolls Out Cross-Media Promotion For UIP
