Analysis of July’s TV revenue figure for the UK’s main terrestrial channels reveals an overall decline of 3.4% year on year. All channels experienced a decline in total revenues, with the exception of Channel 5, which experienced a 13.5% increase adding weight to the argument it is to develop into a major player in the… Continue reading TV Market Round-Up July 2002 (Subscribers)
The ASA has refused to censure a press campaign for McDonald’s which claimed that its new breakfast bun was “5 star fuel”.Complainants objected that the ad was misleading as the breakfast bun was “junk food” and did not constitute a proper nutritional breakfast. They also accused the ad, which was created by Leo Burnett, of… Continue reading ASA Clears McDonald’s Press Campaign
Yesterday was a positive day for media companies with the majority seeing shares rise. Granada and BSkyB were helped by comments made at a television conference in London. The former rose 8.97% to close at 82p, while the latter improved 6.66% to finish at £6.SMG also performed well with stock rising 7.65% to close at… Continue reading Sharewatch
The IPA has released its latest Trends In Television Report showing that ITV’s share of viewing has fallen during the second quarter of 2002, whilst BBC1 has seen its audience share increase.The report, which is the second since the introduction of the new BARB panel at the beginning of this year (see TV Viewing Levels… Continue reading IPA Trends In TV Report Reflects ITV’s World Cup Weakness
Over the last year or so text messaging has proved its worth as an effective youth-marketing tool, with a range of high-profile brands using SMS to reach valuable teenage audiences. However, figures from Egg and Mori show that the profile of texters is broadening, and with the over 55s now sending more SMS messages than… Continue reading Feature: Mobile Marketing Goes For The Greys
Television, newspapers and radio stations across Britain will today attempt to pay tribute to the 3,000 people who lost their lives in the terrorist attacks of September 11th.BBC and ITV will both screen news specials this afternoon live from New York City in what has been dubbed a “disaster marathon”, similar to the coverage last… Continue reading UK Media Remembers September 11th
Freeserve is launching another multi-million pound advertising campaign to drive uptake of its flat-rate AnyTime internet access package.The campaign, which develops the existing Hippy theme created by M&C Saatchi, launches later this month and will see a new edit of the TV ad air across the main terrestrial and satellite channels in a burst planned… Continue reading Freeserve Sticks With Hippies For Latest Ad Campaign
BSkyB has secured a deal to supply Telewest with three basic-tier channels for the next four years.The deal will see Telewest broaden distribution of BSkyB’s flagship Sky One channel to all its digital and analogue customers with Essential, Essential Plus and Supreme packages. Telewest subscribers will continue to have access to Sky News and will… Continue reading BSkyB And Telewest In Four Year Carriage Deal
John Storey, new business director at Media Audits, is leaving the company after nearly seventeen years.Storey, who also sat on the Media Audits Group board, has performed a number of senior roles for the company including running the UK business, large scale account handling, agency pitch adjudication and most recently leading Media Audits’ new business… Continue reading Storey Departs Media Audits After Seventeen Years
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall 9.3% year on year improvement in revenue. The exception was GMTV, which saw a 11.9% year on year decline. Channel 5 saw the most significant year on year increase and revenue was seen rising 12.1% in June. ITV was not… Continue reading TV Market Round-Up June 2002
