Last weekend Express Newspapers launched the Daily Star Sunday into the fiercely competitive tabloid market, in an attempt to pick up the 400,000 Daily Star readers that don’t currently buy a Sunday Newspaper. The title, which is the first tabloid to be launched in more than 12 years, bears more than a passing resemblance to… Continue reading NewsLine Feature: Sunday Star Hopes To Shine
ISBA has announced that it is “unsurprised” by the Government’s decision to give BBC3 the go-ahead, but has welcomed the stringent conditions imposed on the new digital youth channel.ISBA, which has previously argued against the channel, said the stringent conditions laid down by the Government will ensure that it does not stifle the commercial marketplace… Continue reading ISBA Accepts BBC3 Approval As Inevitable
Nigel Walmsley has been appointed chairman of BARB, replacing Nick Phillips who is believed to have stepped down following pressure from shareholders over the delay in installing the new audience measurement system (see BARB Chairman Rumoured To Be Stepping Down).BARB has suffered a series of set-backs since it introduced its new audience panel earlier this… Continue reading Walmsley Takes Over From Phillips As New BARB Chairman
Emap says that its consumer magazines division is trading ahead of expectations with advertising up 7% and circulation revenues up 10%.The company, which presented to a Lehman Brothers media conference earlier in the week, also said that radio revenue is in line, down by 7%; business to business is up 2%. It also confirmed plans… Continue reading Emap and Capital Merger Talks Mooted
Search targeted marketing group Espotting has signed a three-year deal with Lycos to have its sponsored links included on the portal’s web directory and channel pages in the UK, France, Germany, Spain and Italy.According to Espotting, which is about to celebrate its second birthday, the deal is significant because it represents the first time that… Continue reading Espotting Secures Pan-European Tie-In With Lycos
The Telegraph Group has secured Inter-Continental Hotels as the sponsor of its Business Travel supplement, which will be distributed in the Daily Telegraph, The Business and Business Traveller magazine.The sponsored supplement is the first full print-run insert that the Telegraph Group has organised for The Business since it took on the national ad sales contract… Continue reading Telegraph Ad Deal Spans Business Titles
Revenues at Chrysalis Radio are continuing to outperform the market and are expected to show a 9.5% increase during the 12 months to August 2002, the group announced in a trading statement this morning. This compares to an anticipated decline of 5.0% for the UK radio sector as a whole.Revenues at Chrysalis are predicted to… Continue reading Chrysalis Revenues 15%pt Stronger Than Radio Sector
ITV is to invest £825 million in new programming next year in a bid to increase its audience share and secure lucrative advertising deals.The renewed investment represents a 7% increase on this year’s programming budget, which was £775 million. ITV, which is suffering from the effects of the advertising downturn and stiff competition from the… Continue reading ITV To Put £825 Million Into New Shows Next Year
The Metro is to allow its advertisers to target readers directly via text message after appointing 12Snap as its preferred mobile marketing partner.The deal, which was secured after a competitive four-way pitch, will see 12Snap design and implement all mobile marketing activity for the Associated Newspaper-owned title, which is distributed to around 830,000 commuters in… Continue reading Metro’s Advertisers To Target Readers With Text
The BBC has today welcomed the decision by the Government to approve its new digital channel BBC3 and has admitted that Culture Secretary Tessa Jowell was right to delay the launch.BBC director general, Greg Dyke, admitted: “BBC3 is central in our drive to connect with young audiences. This has been a tough decision for the… Continue reading Dyke Praises Jowell For Diligence Over BBC 3 Decision
