Dawn Airey, chief executive of Channel 5, claims that ITV is loosing audiences because it is too “bland”.In an interview in today’s Times, Airey, who is being tipped as the candidate most likely to take over from David Liddiment as ITV’s director of channels, says that more new drama and high-profile entertainment hits are needed… Continue reading Airey Criticises ITV For Being Too Bland
The Advertising Standards Authority has upheld a complaint against a Calvin Klein perfume poster on the grounds it was sexually suggestive.The poster depicted semi-naked models kissing, whilst holding a bottle of the perfume, and was similar to previous Calvin Klein poster campaigns.The ASA received a total of 35 complaints about the image, both from members… Continue reading ASA Upholds Complaint Against Calvin Klein
Media Stocks put in a solid performance across the board on Wednesday, uplifted by a strong finish to Wall Street’s Wednesday session.Industry heavyweight Carlton remained in focus after signing a deal with US production company Gurin. The move reflects the growing trend of US producers sourcing reality television and game show ideas from Europe, Carlton… Continue reading Sharewatch
The new Tate magazine, due to be relaunched next month, will carry consumer advertising on its pages for the first time.Condé Nast will now publish the magazine, which was previously published by Spafax publishing. The re-vamped magazine is designed to appeal to a wide ranging audience and will be also be distributed internationally.The revamped magazine… Continue reading New Tate Magazine To Carry Advertising
Outdoor Advertising agency Mobile Media is using a team of scooters to promote Sainsbury’s supermarket with a series of highly targeted local campaigns.Sainsbury is the first advertiser to use the scooters, which display two 6-sheet posters back to back. The supermarket is to use the bikes to target pedestrians in specific areas to promote store… Continue reading Sainsbury Uses Mobile Media Scooters For Promotion
Hachette Filipacchi has announced an end to its joint ventures with Emap, following its purchase of Attic Futura (see Hachette Buys Attic Futura For £40 Million).The split will see Hachette keep it’s trademark Elle brand which includes Elle Decoration and Elle Girl. However the future of Red magazine is still hanging in the balance. Marie… Continue reading Red’s Future Uncertain After Emap And Hachette Split
The indebted cable operator, Telewest Communications has announced the appointment of a new finance director to lead it through a period of financial restructuring.Mark Luiz moves from his current position as chief operating officer to succeed Charles Burdick, who was promoted to managing director earlier this month. Luiz is charged with the task of reducing… Continue reading Luiz To Manage Telewest Finances
Future Publishing is launching a £1 million marketing campaign to promote its PC magazine portfolio in the run up to Christmas.The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XP magazine.The seasonal promotion aims to raise awareness of PC magazines in the… Continue reading Future Publishing Plans £1 Million PC Marketing Drive
Channel 5 has announced it is to undergo a fundamental branding revamp, which will include a change in its logo next month.Director of marketing, David Pullan said: ” The campaign set out to achieve three key objectives: to clarify the channel’s creative strategy; to refresh the channel’s on screen identity; and to address the gap… Continue reading Channel 5 Relaunched As Five
Media Stocks showed little movement in early trading on Wednesday, but profit taking in the US was seen weighing later in the session.WPP remained in focus after a host of downgrades from leading brokerage houses, the stock fell 1.6%, but Goldman Sachs sees the stock extending losses further.Elsewhere Pearson is seen lifted by an announcement… Continue reading Sharewatch
