Emap’s new teen weekly Sneak is extending its SMS offering with the launch of a new premium rate celebrity gossip service.The service, which is being run through mobile marketing company Flytxt, launches later this month and is intended to generate revenue by tapping into the nation’s current obsession with celebrity. Readers subscribing to the service… Continue reading Sneak Extends SMS Offering To Boost Revenue
Clear Channel UK has appointed Jason Munslow as marketing manager with responsibility for overseeing the Adshel and More O’Ferrall brands.Munslow will report to marketing director Yvonne O’Brien, who commented: “In the light of the recent increased size of our UK business our marketing team is expanding. Jason will work closely with our national sales teams… Continue reading Clear Channel Appoints New Marketing Manager
London-based alternative music station Xfm has launched a poster campaign to promote Zoë Ball’s new afternoon show, which begins next month.The 6-sheet campaign, which was bought by Meridian, includes 1,400 Adshell sites around London and will run from 26 August for two weeks. The creative is designed to appeal to non-Xfm listeners and features quotes… Continue reading Xfm Rolls Out Poster Campaign For New Zoë Ball Show
ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes, which saw 1 9% year-on-year rise. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts in the title.National Magazine’s House Beautiful magazine also saw… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes magazine, which saw a 9% year-on-year rise in circulation. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts within the title (see ABC Jan-Jun… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
BBC Worldwide is extending its portfolio of pre-teen titles with the launch of a new magazine called Disney’s Explorer on the back of an autumn Disney movie release.The 32-page title, which is aimed at children aged between 7 and 10, goes on sale on 25 September and has been designed to appeal to those interested… Continue reading BBC Worldwide Extends Pre-Teen Portfolio
A campaign for McDonald’s McChoice menu was the most recognised promotion to run across Maiden’s roadside advertising network in the first half of 2002, according to research by IPSOS-ASI.The promotion, run by Starcom motive, used a heavyweight 48-sheet national campaign, which according to Maiden stood out because of its “strong branding and impactful colours.” The… Continue reading McDonalds Tops Roadside Advert Recognition Survey
UK cable operator, Telewest Communications, today moved closer to what seems to be its inevitable financial restructure as the company’s bank group agreed to permit it to enter discussions with bondholders and other relevant parties.The discussions will see Telewest formulating a plan to restructure its balance sheet in order to relieve the group of some… Continue reading Telewest Gains Bank’s Consent For Restructure
Future Publishing is launching a £1 million marketing campaign across its PC magazine portfolio in anticipation of Christmas.The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XPmagazine. The seasonal promotion aims to raise awareness of PC magazines in the traditionally busy months… Continue reading Future Publishing Plans £1 Million PC Marketing Drive
Viacom Outdoor’s agency sales manager, Nick Fawbert, is to join Yahoo! UK and Ireland as sales manager, with responsibility for developing relationships with planning and buying agencies.Fawbert, who will be involved in developing Yahoo’s client services department, will be working closely with sales director, Alison Reay, who also previously worked in Viacom Outdoor’s XTP department… Continue reading Yahoo! UK And Ireland Appoints New Sales Manager
